UNIQLO partners with Social Bite and Unique Assembly to provide warmth to local Scottish communities
Global apparel retailer UNIQLO announces the latest innovations for HEATTECH, its thin and warm thermal clothing technology that converts water vapor from the body into heat.
Following the Edinburgh store opening in Spring 2024, UNIQLO are pleased to offer its HEATTECH lineup to the people of Scotland this winter.
The epitome of UNIQLO’s LifeWear philosophy, for more than two decades, available in three levels of warmth: HEATTECH (Regular), HEATTECH Extra Warm and HEATTECH Ultra Warm, HEATTECH has changed winter fashion around the world.
The 2024 HEATTECH offering has even greater comfort. The new HEATTECH EXTRA WARM Cashmere Blend from the UNIQLO: C collection has a 9% cashmere blend to provide a soft and fluffy feel. In addition to innerwear, the broad lineup of products incorporating HEATTECH technology also includes outer layers and accessories. HEATTECH continues to support winter lifestyles, making the cold season warmer, lighter, and more comfortable.
The Heart of LifeWear in partnership with Social Bite
In the Social Bite coffee shop November 2024, donations of new HEATTECH items were provided as the part of The Heart of LifeWear initiative by Alessandro Dudech, UNIQLO UK COO, and representatives from Social Bite’s Jobs First employment programme for people affected by homelessness.
This winter, UNIQLO will launch the ‘Heart of LifeWear’ initiative donating one million new items of HEATTECH, thermal clothing, worldwide to make life a little more comfortable for those who are in a severe situation. With the help of its NGO partners, UNIQLO is working to provide warmth and comfort to people all over the world.
Since the opening of the UNIQLO Edinburgh store in April 2024, UNIQLO UK has partnered with local Scottish charity Social Bite, to support its mission to end homelessness.
UNIQLO is pleased to announce Social Bite as one of the UK recipients for the ‘Heart of LifeWear’ initiative, in the coming winter, with over 2,500 items of HEATTECH that will be distributed in Scotland via the Social Bite network.
Josh Littlejohn, Social Bite Founder,said: “We’re thrilled that our partnership with UNIQLO will bring thousands of thermal items to people affected by homelessness this winter.
“This essential support provides warmth and comfort through the coldest months, while also helping to raise awareness of challenges faced by people most in need.
“With homelessness rising across the UK, UNIQLO customers can also make a financial donation to Social Bite at UNIQLO tills this season, supporting vulnerable people during winter and beyond.”
Alongside Social Bite, UNIQLO UK will partner with Goods for Good, Crisis Liverpool, Crisis London and New Horizon to distribute a total of 10,000 HEATTECH items this winter.
UNIQLO Ice Rink
As part of the HEATTECH activity in Scotland, UNIQLO is delighted to partner with Unique Assembly as title sponsor of this year’s Edinburgh’s Christmas Ice Rink on the West End of George Street.
Every attendee of the Ice Rink will receive a scratch card offering money off vouchers and lucky winners will receive one free item of HEATTECH, vouchers are redeemable at the Edinburgh store until the end of January 2025.
Speaking about the partnership Sally Richens, Brand Manager UNIQLO U.K. said: “Following our successful Edinburgh store opening in April this year, we are delighted to support the Edinburgh Ice Rink this winter.
“We hope to bring warmth to the city via our HEATTECH thermal products, allowing people to enjoy outdoor pursuits this festive season.”
When: 22 November – 04 January
Where: West George Street between Castle Street and Charlotte Square
You can find more info on this link: https://edwinterfest.com/whats-on/ice-skating