Harrods is proud to announce the launch of its first stand-alone H beauty destination in Scotland, in the heart of Edinburgh, on the 30th November 2021.
Following two successful H Beauty store openings across England, the latest H beauty, will be located at St James Quarter, in the heart of Edinburgh’s shopping district. The latest addition to the H beauty portfolio reflects Harrods’ commitment to bringing its industry-leading expertise in creating luxury shopping experiences through its unique curation of brands, to new communities across the UK.
Offering a game-changing beauty wonderland, the 21,000 sq.ft. space embodies the future of beauty, providing an expansive space for customers to enjoy a diverse portfolio of exceptional services and must-have products from over 90 international beauty brands.
The store is an experiential playground where both beauty novices and experts can discover the industry’s most innovative brands in addition to finding their long-standing favourites.
In keeping with H beauty’s ethos of inclusivity, empowerment, and self-expression, the Harrods buying team, led by Annalise Fard and Mia Collins, has carefully curated a spectacular offering that delivers something for everyone and encourages the H beauty community to play, experiment and celebrate who they are through beauty.
To provide customers with an unmatched and elevated beauty retail experience, each H beauty store is developed with the local beauty community in mind and is designed to bring the most important and vibrant products, brands, and experiences to customers, often for the first time.
H Beauty will support local talent and up and coming Scottish brands, whose values directly connect with Harrods own, with its ‘Born & Bred’ offering, featuring local brands such as Vieve, Moo & Yoo, Kingdom Scotland and Lola’s Lashes.
The store also offers the first physical location in Edinburgh for local customers to test, swatch, play and purchase iconic and coveted products instore from the much-loved Charlotte Tilbury, as well as Keys Soulcare and Kora Organics.
Premium brands such as Chanel, Dior and Givenchy sit alongside cult-favourites, some who until now have only had a limited presence in Edinburgh including Westman Atelier, Kylie Cosmetics, and Sunday Riley.
Annalise Fard, Director of Beauty at Harrods, commented: “The opening of our first H beauty store in Scotland is a significant and hugely exciting milestone for Harrods.
“As a leading authority in luxury and the beauty space, we are committed to meeting the ongoing demand for high quality retail beauty shopping experiences outside of London, through the expansion of our stand-alone H beauty stores, and we take great pride in bringing the essence of Harrods Beauty to local communities across different regions of the UK.
“For H beauty Edinburgh, we have carefully curated an extensive portfolio of brands and products tailored to suit the local customer, which this is reflected in the breadth of beauty collections and services available in store.”
H beauty is a perfume paradise, and as the UK’s leading fine fragrance retailer, Harrods intends to bring the best of what is offered in the Knightsbridge Beauty Halls to regional communities across the UK.
The store’s fragrance offering showcases the sectors growth and the continuous demand for luxury perfumes. With a dedicated Fragrance Bar, boutiques by Maison Francis Kurkdjian and Penhaligon’s, as well as access to brand exclusives from Initio, L’Artisan Parfumeur, Parfums de Marly, and Montale, customers can rediscover their familiar favorites and fall in love with new signature scents.
In addition, H beauty’s extensive skincare offering ensures that there are enriching and effective products to enhance your daily skincare routine or address skin concerns, across a range of different price points.
The store also houses a wealth of innovative beauty gadgets, makeup, candles, and haircare brands that are designed to enhance your inner and outer wellbeing, and up your beauty game with eye-catching looks.
H beauty is an all-encompassing destination for all things beauty and the store is framed by several dedicated boutiques for some of the most iconic names in the industry, from Gucci’s instantly recognisable pastel and floral décor, to Charlotte Tilbury’s glamourous Hollywood-inspired beauty and skincare offering.
Harrods is known for delivering innovative and creative shopping experiences, and at H beauty Edinburgh customers can access interactive make-up tutorials and experiential product testing through state-of-the-art play tables throughout the store.
Additionally, the store’s 14-seat Champagne Bar offers an indulgent menu of patisseries and cocktails created by Harrods’ renowned food and beverage team, providing the prefect space for beauty lovers to sit, sip and reunite with friends.
Mia Collins, Head of Beauty at Harrods, said: “We are delighted to bring the magic of Harrods Beauty to Scotland for the very first time, with our H Beauty St James Quarter store.
“We are so excited to join the avid community of beauty lovers in Edinburgh and we can’t wait to share H beauty and our epic line up of brands & products with them.
“Our new store in Edinburgh features all of H beauty’s iconic signatures including our famous Champagne Bar; the picture-perfect spot to meet loved ones for a glass of something sparkling or a delectable bite to eat, as well as our immersive play-tables and an assortment of new beauty experiences and concepts that will inspire and delight local customers.
“We are bringing a swathe of local and up-and-coming brands, products, and services to our Scottish beauty lovers that aren’t available anywhere else in Edinburgh and I can’t wait to introduce them to this discerning audience.”
Following two successful H beauty openings, the first at Lakeside retail centre in Essex and second at centre:mk in Milton Keynes, H beauty Edinburgh marks the latest chapter in Harrods’ long term strategic plans to bring H beauty to beauty communities around the UK.
The ambitious national expansion will also see two further stores open over the next 12 months in Bristol and Newcastle.
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