UK Government urges pregnant women to Get Boosted Now

Pregnant women are being urged to Get Boosted Now in a new advertising campaign launched today over social media and radio

  • Pregnant women are being urged to Get Boosted Now in a New Year advertising drive launched today
  • New social media and radio assets highlight the risks of catching the virus and benefits of the vaccines to both mothers and their babies
  • Almost all pregnant women who were hospitalised or admitted to intensive care with COVID-19 were unvaccinated

Pregnant women who have not yet had their first, second, third or booster dose of a COVID-19 vaccine are being urged to get their jab as soon as possible, as the government launches a new advertising campaign for the New Year.

The new campaign joins forces with the experts at the Royal College of Obstetricians and Gynaecologists (RCOG) and the Royal College of Midwives (RCM) to highlight the serious risks of catching COVID-19 and the benefits the vaccines bring to protecting both mothers and their babies.

Testimonies of pregnant women who have had the jab to keep themselves safe will be played out in adverts across social media and radio stations across the country from today [Monday January 10].

The new campaign urges pregnant women ‘don’t wait to take the vaccine’ and highlights the risks of COVID-19 to mother and baby, and the benefits of vaccination.

The latest data from the UK Health Security Agency (UKHSA) shows COVID-19 vaccinations provide strong protection for pregnant women against the virus. It also shows the vaccines are safe for pregnant women, with similar birth outcomes for those who had the vaccine and those who had not.

DHSC Chief Scientific Adviser and Honorary Consultant Obstetrician Professor Lucy Chappell said: “Getting a COVID-19 vaccine is one of the most important things a pregnant woman can do this year to keep herself and her baby as safe from this virus as possible.

We have extensive evidence now to show that the vaccines are safe and that the risks posed by COVID-19 are far greater.

“If you haven’t had your COVID-19 vaccine, I would urge you to speak to your clinician or midwife if you have any questions or concerns, and book in your vaccine as soon as you can.”

Data from the UK Obstetric Surveillance System shows 96.3% of pregnant women admitted to hospital with COVID-19 symptoms between May and October 2021 were unvaccinated, a third of which (33%) requiring respiratory support. Around 1 in 5 women who are hospitalised with the virus need to be delivered preterm to help them recover and 1 in 5 of their babies need care in the neonatal unit.

The COVID-19 vaccines are safe for pregnant women and have no impact on fertility, which has been made extremely clear by the government, its senior clinicians and a range of independent experts from stakeholder groups such as RCOG the Royal College of Midwives (RCM) and the British Fertility Society.

Since April 2021, around 84,000 pregnant women have received one dose and over 80,000 have received two doses of the COVID-19 vaccine. In August 2021, only 22% of women who gave birth were vaccinated.  

Dr Edward Morris, President of the Royal College of Obstetricians and Gynaecologists, said: “We welcome this national campaign as an important way of amplifying the very clear message to pregnant women that vaccination provides the best protection for both them and their babies from COVID-19. We urge all pregnant women to get vaccinated as soon as possible, and to get boosted 3 months after the second dose.

We are very concerned that many pregnant women have not yet been vaccinated against COVID-19 and we hope this campaign will help reassure them that vaccination is safe and effective. Pregnant women are more vulnerable of becoming seriously ill from COVID-19 infection, and this can lead to an increased risk of giving birth prematurely, and stillbirth.

Gill Walton, Chief Executive and General Secretary of the Royal College of Midwives (RCM), said: There is overwhelming evidence that the COVID vaccine is safe for pregnant women and for their babies – and that it’s the best way to keep them safe from harm. Sadly, there are too many pregnant women being admitted to hospital with COVID, and 96.3% of them haven’t been vaccinated.

“The consequences of COVID when you are pregnant are clear and potentially devastated, from increased possibility of premature birth and admission to intensive care to a heightened risk of stillbirth.

“We know that pregnant women want to do everything they can to protect their baby, which is why midwives want to reassure them that vaccination is the best thing they can do.”

Dr Jen Jardine, from the Royal College of Obstetricians and Gynaecologists, who is also seven months pregnant and has had her COVID-19 booster jab, said: “Both as a doctor and pregnant mother myself, we can now be very confident that the COVID-19 vaccinations provide the best possible protection for you and your unborn child against this virus.

“I would strongly call on all pregnant women like me, if you haven’t had the vaccine yet, to either speak to your GP or midwife if you still have questions and then book right away today.”

Get Boosted Now text message goes out from Boxing Day

As part of the national Get Boosted Now campaign to protect against Omicron, a text will be sent out from Boxing Day reminding people to get jabbed.

  • Every adult needs a COVID-19 booster vaccine to protect against Omicron
  • In partnership with UK phone networks, the UK Government will send out SMS texts on Boxing Day urging people to get a booster
  • The SMS texts are part of the Get Boosted Now campaign and the latest push in a record-breaking week for daily vaccinations

From yesterday (26 December) people across the UK will receive a text message reminding them to get a booster vaccine to protect us all from the spread of the Omicron.

More than 32 million people – over 60% of adults in the UK – have now had their COVID-19 booster.

The expansion of the booster programme continues at a rapid pace, with all adults able to get their life-saving jab by booking online through the National Booking Service or by visiting their nearest walk-in vaccination centre.

This week, more vaccination sites have opened across the country, making it as easy as possible to Get Boosted Now, including football stadiums and shopping centres.

While two doses of a COVID-19 vaccine provides strong protection against the Delta variant, data from the UK Health Security Agency shows vaccine effectiveness against symptomatic infection is substantially reduced against Omicron with just two doses over time – but a third dose provides between 60% and 70% protection against symptomatic infection from Omicron two to four weeks after the booster is given.

It is vital to get a first and second jab in order to be eligible for a booster to get the vital protection against Omicron.

Health and Social Care Secretary Sajid Javid said: “We are texting this Boxing Day for all eligible adults to Get Boosted Now. It has never been as important to get protected with the booster – so whether it is in between turkey sandwiches or before the Boxing Day fixtures, whatever your traditions make the booster a part of them this year.

“Millions of vaccine slots are available through the festive calendar so if you’re not boosted and you get this text, take up the offer and get vaccinated.”

Some venues and events in England now require people to have two COVID-19 vaccines or proof of a negative test as a condition of entry. People can access their NHS COVID Pass digitally or receive a paper copy once they have been doubled jabbed.

HMG would like to thank the Mobile Network Operators for their assistance in helping deliver the vitally important Get Boosted Now message.

Get Boosted Now: UK hits thirty million boosters as push continues

  • A record-breaking week for daily vaccinations with a rolling average of nearly 1 million top-up jabs in arms a day
  • New vaccine sites have opened across the country making it easier than ever to get vital protection from Omicron

More than 30 million people, over 56% of adults in the UK, have now had their COVID-19 booster during a record-breaking week for top-up jabs.

Yesterday saw a record number of daily vaccines administered, with a total of 1.06 million first, second and third jabs in arms. Of those, 968,665 were boosters as another daily record has been broken for UK top up jabs.

The expansion of the booster programme continues at rapid pace, with all eligible adults aged over 18 able to get their lifesaving jab by booking online through the National Booking Service, or by visiting their nearest walk-in vaccination centre. This week more vaccination sites have popped-up across the country making it as easy as possible to Get Boosted Now, including football stadiums and shopping centres.

Health and Social Care Secretary Sajid Javid said: We’re continuing to smash booster and vaccine records – with 30 million total boosters in the UK and more than 1 million total vaccines on one day being an absolutely fantastic achievement.

“I am so grateful to people up and down the country for rolling up their sleeves to secure vital protection for themselves and their loved ones against Omicron this winter.

“Every top-up jab in someone’s arm means that as a country we are strengthening our wall of defence against the Omicron variant. Let me be absolutely clear – this festive season, the single most important thing you can do is come forward for your lifesaving booster jab.

“I am urging you – please, keep coming forward to Get Boosted Now.

Yesterday also saw new guidance issued in England which will enable the 10-day self-isolation period for people who have tested positive for COVID-19 to be reduced to 7 days in most cases.

Studies also demonstrate that LFD tests are just as sensitive at detecting the Omicron variant, as they are for Delta.

Vaccines Minister Maggie Throup said: “I am absolutely overwhelmed by the public’s response to our national mission for everyone to Get Boosted Now. Today’s milestone of 30 million boosters is a phenomenal achievement and a true representation of the community spirit we share here in the UK.

“In the race between vaccine and virus, it is thanks to the work of our wonderful NHS that we are able to stay ahead and protect ourselves and our loved ones.

“Everyone can play their part. Please – keep coming forward for your lifesaving booster jab. It has never been easier, as you can book an appointment via the National Booking Service or choose to queue up at one of our vaccination centres around the country.

Dr Emily Lawson, head of the NHS vaccination programme, said: “Our NHS staff have pulled out all the stops, aided by our fantastic volunteers, to accelerate the NHS COVID-19 Vaccination Programme ahead of Christmas and we have now administered more than 30 million doses across the UK, including 26 million in England alone.

“Being asked to accelerate the booster programme, the NHS has delivered lifesaving covid vaccines at an unprecedented rate, breaking daily and weekly records, and I would urge anyone yet to book in for their vital top-up dose to do so at the earliest opportunity – there are plenty of appointments available and it is the best way to guarantee protection for you and your loved ones this winter.”

There is further positive news as more cutting-edge antiviral treatments for COVID-19 have been secured for NHS patients as the UK Government signs two new contracts to help tackle Omicron.

The significant new deals have been accelerated following the emergence of the Omicron variant, to protect vulnerable people over the coming months. The move will help reduce hospitalisations and therefore ease pressures on the NHS.

While the government was quick to herald reaching the latest milestone, yesterday saw another siginificant milestone – and a distinctly unwelcome one. Daily Covid-19 cases in the UK exceeded 100,000 for first time.

UK coronavirus alert level increased from Level 3 to Level 4

Following advice from the UK Health Security Agency and in the light of the rapid increase in Omicron cases, the UK Chief Medical Officers and NHS England National Medical Director have recommended to ministers that the UK COVID-19 alert level should increase from Level 3 to Level 4.

Transmission of COVID-19 is already high in the community, mainly still driven by Delta, but the emergence of Omicron adds additional and rapidly increasing risk to the public and healthcare services.

Early evidence shows that Omicron is spreading much faster than Delta and that vaccine protection against symptomatic disease from Omicron is reduced. Data on severity will become clearer over the coming weeks but hospitalisations from Omicron are already occurring and these are likely to increase rapidly.

When vaccine protection is reduced in the way that is happening with Omicron it is essential to top up that protection with a booster. Both booster vaccines (Pfizer and Moderna) increase the immune response substantially and show good effectiveness although with some reduction compared to Delta.

The NHS is currently under pressure mainly driven by non-COVID-19 pressures. With a variant spreading with increased transmissibility and reduced vaccine effectiveness, we are likely to see this pressure rise soon.

It is extremely important that if you are eligible, you get your COVID-19 vaccination now – whether this be your first, second or booster dose.

People should continue take sensible precautions including ventilating rooms, using face coverings, testing regularly and isolating when symptomatic.

Chief Medical Officer for England, Professor Chris Whitty

Chief Medical Officer for Northern Ireland, Professor Sir Michael McBride

Chief Medical Officer for Scotland, Professor Gregor Smith

Chief Medical Officer for Wales, Dr Frank Atherton

NHS England National Medical Director, Professor Stephen Powis