Breaking Down Barriers: Edinburgh Leisure’s Get Active Card supports healthier lives during Challenge Poverty Week

With Challenge Poverty Week (Monday 6th – Sunday 12th October 2025) taking place this week, Edinburgh Leisure, a registered charity and the city’s largest provider of sports and leisure facilities, is highlighting its commitment to supporting people affected by poverty and inequality to lead active, healthy lives.

Phil Trodden, Health Development Officer at Edinburgh Leisure, said: “Poverty and poor health are closely linked. Despite Edinburgh being one of the wealthiest cities in the UK, Edinburgh faces one of the greatest levels of inequality.

“Nearly 82,000 people here are living in poverty, according to the Edinburgh Poverty Commission. Life expectancy can differ by as much as 14 years between the city’s most and least affluent areas.

“We know that people living in deprived communities are far less likely to be physically active, which can have a huge impact on their health and wellbeing.”

Bridging the Gap with the Get Active Card

Edinburgh Leisure’s £10 Get Active Card is designed to break down barriers to physical activity for adults experiencing poverty. The card offers off-peak access to gyms, swimming pools, saunas, steam rooms, and group fitness classes across the city – helping people enjoy the life-changing benefits of being active, regardless of their circumstances.

Lorraine’s Story: A Life Transformed

One person who has benefitted from the Get Active Card is Lorraine, who lives with multiple sclerosis and had to stop working due to her health.

After a challenging period of illness, Lorraine was initially unsure about returning to exercise. However, with the encouragement of Edinburgh Leisure’s supportive staff and fellow participants, she soon found herself enjoying regular sessions and gaining confidence in the gym – something she never thought possible.

When funding ended for the programme, she was referred to, Lorraine discovered the Get Active Card. “It’s unbelievable value,” she says.

“Without it, I wouldn’t be able to maintain regular physical activity, especially in a gym setting.” Lorraine has seen improvements in her strength, motivation, and overall quality of life, and has even inspired others to get active.

Real Impact, Real Stories

“Other cardholders have described the Get Active Card as ‘lifechanging,’ ‘a lifesaver’ and ‘so valuable’.

“For many, it’s the only way to access affordable exercise, improve their health, and find respite from daily challenges,” Phil Trodden explains.

How to Apply

Anyone in receipt of the following benefits may be eligible for a Get Active Card:

  • Universal Credit
  • Income Support
  • Job Seekers Allowance
  • Guaranteed Pension Credit
  • Employment Support Allowance (ESA)

There are no joining fees or monthly subscriptions- just pay when you can. The Get Active Card costs £10 per month and gives access to Edinburgh Leisure’s gyms, swimming pools and fitness and gym classes, 7 days a week, up until 4pm each day.

The Get Active Care is not available online or via Direct Debit. To sign up, visit any Edinburgh Leisure venue and speak to a Welcome Host, or find out more at: 

www.edinburghleisure.co.uk/get-active-card

Edinburgh Leisure aims to welcome 150 new Get Active Card holders across its venues in October, with around 900 passes already sold each month.

Helping people experiencing poverty to live active healthy lives

As the UK gets ready for Challenge Poverty Week (Monday 7th October to Sunday 13 October), Edinburgh Leisure, the largest provider of sports and leisure facilities across the city, is working in local communities to support more people living in poverty and affected by inequalities to be active and well.

Poverty and poor health are inextricably linked. Despite Edinburgh being one of the wealthiest cities in the UK, Edinburgh faces some of the greatest levels of inequality. 

The Edinburgh Poverty Commission estimates that almost 82,000 people are living in poverty. And in terms of life expectancy, a person born in an affluent part of Edinburgh can expect to live 14 years longer, than somebody living in a poorer area.

Forty-three percent of adults living in the most deprived communities in Scotland do not meet the recommended amount of physical activity compared with twenty-seven percent of adults living in the least deprived areas.

Helen Macfarlane, Director of Wellbeing at Edinburgh Leisure said: “Being active is one of the best things we can do for our health, wellbeing, and quality of life. Yet many people living in poverty can face barriers to being active, such as cost, lack of confidence and knowledge of what support is available. 

“As part of Challenge Poverty Week, we’re aware there are many people experiencing poverty or health inequalities that don’t know about the help and support Edinburgh Leisure can give them.

“We’d like to raise awareness of our £10 Get Active card so that more adults experiencing poverty enjoy the life-changing benefits of being active with us.  If you know someone who is receiving benefits, they may be eligible for a £10 Get Active Card, which offers off-peak access to Edinburgh Leisure facilities.”

Edinburgh Leisure’s target is to attract 250 new Get Active Card holders across their venues in October. They currently sell around 600 passes each month.

People in receipt of the following benefits are eligible for a Get Active Card:

  • Universal Credit
  • Income support
  • Job seekers allowance
  • Guaranteed pension credit
  • Employment Support Allowance (ESA)

A Get Active Card offers off-peak access to all Edinburgh Leisure gyms and gym classes; swimming, saunas and steam rooms; and group fitness classes. No joining fees are payable, there is no monthly subscription, and people can pay when they can.

If eligible visit a local Edinburgh Leisure venue and speak to one of Edinburgh Leisure’s Welcome Hosts to sign up or top up your card whenever you want to be active.

https://www.edinburghleisure.co.uk/get-active-card