Tag: Equally Safe

National campaign to tackle misogyny launched

The Scottish Government has launched a new five‑week public awareness campaign encouraging boys and young men to think before sharing or engaging with misogynistic content online.

The campaign highlights the real‑life harm such content causes to women and girls, including those known to them. The campaign was developed with the support of a steering group of VAWG experts and cocreated with young people.

The campaign includes tailored messages for young people across Instagram, Snapchat, Twitch and YouTube, and resources for parents to understand the scale and impact of online misogyny and support conversations at home.

COSLA welcomes this campaign as a concrete expression of our shared commitment with the Scottish Government to challenge the attitudes and systems that enable misogyny and wider gender‑based violence.

The campaign aligns with Equally Safe’s focus on engaging men and boys as allies in preventing violence against women and girls and helping shift harmful online and offline attitudes.

COSLA’s Community Wellbeing Spokesperson, Cllr Maureen Chalmers, welcomed the new national campaign tackling online misogyny, commenting:
“Young people deserve to be safe online and offline.

“By amplifying these messages locally Local Government plays a vital role in preventing harm, challenging harmful attitudes and supporting Equally Safe communities.”

All assets, including links to information supporting healthy conversations with young people and links to videos and other supporting materials can be accessed here: Tackling Misogyny Campaign Toolkit

Tackling Misogyny – Campaign Toolkit – Safer – February 2026Download

Tackling gender violence

Improving support for diverse communities

Next steps to address violence against women and girls, including measures to combat culturally specific forms of violence, have been unveiled.

The latest Equally Safe Delivery Plan – developed in partnership with COSLA – focuses on prevention of abuse across Scotland’s diverse communities. For the first time, this includes taking forward a specific approach to tackle honour-based abuse.

Recognising the higher risk of abuse that women and girls with learning disabilities face, it will also ensure that relevant educational settings are equipped to teach pupils about healthy relationships and improve access to support services.

Equalities Minister Kaukab Stewart said: “Violence against women and girls is abhorrent and has no place in modern Scotland. Since 2021, frontline projects backed by our Delivering Equally Safe Fund have supported nearly 60,000 adults, children and young people, and we are determined to build on that progress.

“This plan sets out our sustained focus on prevention, improving support services and ensuring the justice response is robust.

“Gendered abuse can happen in any community and to ensure that it is tackled effectively and equitably for all women, we are strengthening our response to the diverse ways that violence and abuse can occur.

“That includes recognising that abusers could be extended family members rather than partners – like in some cases of honour-based violence – and ensuring tailored support is provided for vulnerable groups, including women with learning disabilities and migrants.”

COSLA ‘s Community Wellbeing Spokesperson Councillor Maureen Chalmers said: “This Delivery Plan is a road map underpinning the next phase of COSLA’s and the Scottish Government’s shared journey towards an Equally Safe Scotland for women and girls.

“We will work collaboratively over the next two years with key specialist and public sector partners, to achieve the delivery of these commitments through our collective energies. No one government, sector or service can prevent and tackle violence against women and girls alone.”

The plan was launched with a visit from Ms Stewart and Ms Chalmers to Glasgow and Clyde Rape Crisis Centre.

Director of the centre, Claudia Macdonald-Bruce said: “Every day, we see the impact that an experience of rape and sexual abuse has on women and girls. It is life-changing, life-altering and sometimes life-ending. No women or girl should have to wait for our help when they ask for it.

“I hope that today’s opportunity to see in action how our trauma-informed, survivor voice and data-led approaches to the provision and development of our specialist services for women and girls, is welcomed too as future decisions continue to be made.”

The Equally Safe Delivery Plan is available to view online.

equally-safe-scotlands-strategy-preventing-eradicating-violence-against-women-girlsscotlands-strategy-preventing-eradicating-violence-against-women-girls (1)Download

Tackling violence against women and girls

Equally Safe strategy refreshed

A national strategy to prevent and address all forms of violence against women and girls has been renewed to build on recent progress.

Equally Safe, a joint strategy with COSLA, was first published in 2014, and is backed by the Delivering Equally Safe Fund that is providing £19m per year to support 121 projects from 112 organisations.

One significant milestone reached, supported by the strategy’s aims, saw the Domestic Abuse Act passed by Parliament in 2018, which created a specific offence of domestic abuse that covers physical and psychological abuse as well as coercive and controlling behaviour.

Published today during 16 Days of Activism Against Gender-based Violence, the refreshed strategy is focussed on increasing collaboration across sectors to tackle the attitudes and values that result in violence against women and girls.

A delivery strategy will be published next Spring and will set out further actions to achieve that goal.

Victims Minister Siobhian Brown said: “Violence against women and girls has no place in our society. The impact of violence is wide-ranging and can have a long-term lasting effect on the lives of those affected, their families and communities. 

“This refreshed strategy builds on progress made to date in raising awareness of the prevalence and harmful effects of violence against women and girls, strengthening the law, and providing support and resources to public and third sector workers helping those affected. 

“Our Delivering Equally Safe Fund focusses on early intervention and prevention, as well as support services and I am pleased that around 32,000 adults and children benefitted last year.

“There remains work to do and sustained action is needed. That is why our future vision focuses on finding opportunities to work collaboratively and constructively whenever possible to stamp out violence wherever we see it and preventing it happening in the first place.” 

COSLA’s Community Wellbeing Spokesperson, Councillor Maureen Chalmers said:  “For nearly a decade, COSLA and the Scottish Government have worked in partnership to eradicate violence, abuse and exploitation of women and girls from Scotland.

“Our collaborative efforts have been undertaken with specialist services, public sector organisations, and local authorities. These have propelled us forward in building a more equal and safer Scotland for everyone.

“These firm foundations have allowed us to refresh the Equally Safe Strategy. It emphasises the importance of prevention, collaborative leadership, and reaffirms the unwavering commitment from both local and Scottish governments to achieve our shared goals.”

 The refreshed Equally Safe strategy

Equally Safe: Groundbreaking new centre for victims of abuse to be created in Edinburgh

A pioneering centre for people who have been victims of sexual assault and other forms of abuse and neglect is to be created for Edinburgh and the Lothians.

Continue reading Equally Safe: Groundbreaking new centre for victims of abuse to be created in Edinburgh

Equally Safe: strategy to address violence against women expanded

A strategy to prevent and eradicate violence against women and girls is to be expanded and backed by more than £1 million of additional funding. The Equally Safe delivery plan includes measures to teach school children the importance of consent and healthy relationships and will see Rape Crisis Scotland’s sexual violence prevention programme rolled out across a further 11 local authorities.  Continue reading Equally Safe: strategy to address violence against women expanded