Tag: Edinburgh Style

‘Edinburgh Style’ returns to St James Quarter

‘Edinburgh Style’ is back at St James Quarter this September for its third season, bringing showstopping fashion to Edinburgh’s lifestyle district in partnership with Grazia magazine.  

From Friday 29th September to Sunday 1st October, St James Quarter will play host to an array of must-attend events, curated for the fashion lovers and beauty aficionados of Edinburgh. 

Across the stylish long weekend, guests can attend an exciting lineup of free fashion talks, styling workshops, and beauty masterclasses featuring world renowned brands. For those prepping their wardrobe for Autumn / Winter, the fashion team at Grazia will be hosting a series of intimate styling sessions, sharing their fashion and accessory must-haves for the season ahead. 

And that’s not all, St James Quarter will be hosting two iconic catwalk shows on Saturday 30th September at 4pm and 6pm on Level 3 in the Galleria.

Models will be taking to the runway, showcasing the newest looks fresh off the rails from retailers including John Lewis, H&M, & Other Stories and BOSS, as well as Harvey Nichols on Multrees Walk.

For those seeking a truly VIP experience, the closing show, which will be styled by the Grazia team also offers live entertainment. While tickets are not essential, guests can reserve their free spot via the St James Quarter app.  

Over the course of the weekend, John Lewis will be hosting its very own fashion and beauty events as part of its MYJL Members’ Week in collaboration with top influencers Nadine Baggott, Clarissa Rae and Nicole Ocran.  

Also part of the weekend schedule, H Beauty is bringing back its H Beauty Carnival, including everything from expert sessions on how to perfect the ultimate glowing look with the Charlotte Tilbury team to how to get runway ready with the experts from Pat McGrath.  

The H Beauty Carnival will also feature special appearances from the likes of social media it girl Emily Shak and celebrity makeup artist Neil Young who will be revealing their ultimate style and beauty tips. For more information and to book a free ticket, visit the H Beauty website here.  

Don’t forget to download the St James Quarter app to stay in the loop with all things Style.  

Susan Hewlett, Brand and Marketing Director at St James Quarter, said: “This year, we’re bringing some of the most trusted voices in the fashion and beauty world straight to St James Quarter with the return of Edinburgh Style.

“Over the course of the weekend, we will be hosting an array of exclusive fashion workshops, beauty masterclasses, immersive in-store experiences, and not one, but two runway presentations.  

“This is the second year we’ve partnered with Grazia, and we can’t wait to show the fashion team all that the stylish city of Edinburgh has to offer.

“We’re inviting everyone to enjoy our packed schedule of unmissable events and celebrate their own unique style. Make sure you clear your diaries!” 

For more information on the free events that will be taking place across the weekend and to secure your fashion show seats, please visit the St James Quarter app here, or alternatively visit: https://stjamesquarter.com/events 

St James Quarter Instagram – https://www.instagram.com/stjamesquarter/  

St James Quarter Facebook – https://www.facebook.com/StJamesQuarter/  

St James Quarter brings styles off the rack and onto the track

Fashion ‘flashmob’ comes to the capital ahead of Edinburgh Style Weekend 

Edinburgh’s iconic tram played host to a fashion flashmob as St James Quarter celebrated the launch of its Edinburgh Style Weekend (3rd – 6th November), taking this season’s must have styles off the rack and onto the track. 

Commuters who surprisingly found themselves on the FROW were given a sneak peek of the runway looks from this weekend’s fashion shows, with models styled in stylish, sparkly, attention grabbing looks from brands including Reiss, John Lewis & Partners, & Other Stories, Bershka, Stradivarius and Superdry – it was definitely an unexpected moment. 

Those who missed out will have the chance to see all the looks and more on the runway at this weekend’s Edinburgh Style taking place on the Quarter’s Level 5 rooftop, with epic views of the city as well as being projected through the Quarter and beyond.

The shows will feature looks styled by the Grazia fashion team as well as an evening Gala show featuring an additional show by flagship store John Lewis & Partners. 

Edinburgh Style will feature styling sessions with the Grazia team, as well as workshops with some of the Quarters’ best loved brands including John Lewis, Kiehl’s, designers Ro & Zo and Dyson. Events include: 

  • Hair Styling Masterclass with Dyson 
  • Christmas Gifting with Grazia 
  • H Beauty Carnival 
  • Stylish Interiors with Skela Studios 
  • Sleep Workshop with Neom 

Beauty lovers are invited to immerse themselves in this season’s trending makeup looks by visiting H beauty’s exclusive Carnival – featuring a line-up of tutorials, workshops and influencer masterclasses hosted by Love Island superstar Paige Turley  

Specially branded Edinburgh Style taxis will also be out and about in the city all weekend, offering complimentary rides to St James Quarter for any lucky fashion lovers who hop on board.

Those travelling by car can also take advantage of reduced parking prices when they stay for three hours or more. 

Susan Hewlett, Brand & Marketing Director at St James Quarter, said: “St James Quarter is all about embracing bold and exciting design, launching our first ever catwalk show on one of Edinburgh’s iconic trams was the perfect way to kick off this year’s Edinburgh Style event and give a taste of what’s to come.  

“We can’t wait to welcome Scotland’s Fashionistas to Edinburgh Style. If you’re looking for advice on how to upgrade your wardrobe this season, or even a sneak peek at our expert’s must-have items, make sure to grab your ticket – it’s sure to be a great weekend!   

For more information on the events taking place from Thursday 3rd November to Sunday 6th November and to buy tickets, visit St James Quarter’s event page at: https://stjamesquarter.com/event/edinburgh-style 

St James Quarter’s first ever fashion festival ‘Edinburgh Style’

Grab your heels, dress to impress and prepare to be inspired as St James Quarter presents its very first ‘Edinburgh Style’ event from Thursday 14th – Sunday 17th October.

Scotland’s new fashion capital, St James Quarter will host an array of stylish events over the long weekend. The line-up includes fashion and beauty workshops hosted by world-renowned influencers, autumnal wreath demonstrations to live music with Edinburgh Jazz & Blues Festival and an unmissable fashion show in partnership Edinburgh College of Art.

Kicking off from 11am each day, St James Quarter will have a variety of pop-up locations for fashionistas to explore including the ‘Style Dome’ on St James Square and the ‘Style Lounge’ in the galleria.

Attendees can drop into the ’Style Dome’ to watch a series of talks hosted by eight iconic influencers over the course of the weekend. The influential hosts include the beauty icon who boasts Kim Kardashian as one of their number one fans, Reuben de Maid, Scottish fashion guru and Dula fashion house founder, Jilly Isabella and food expert Just Jess.

John Lewis will also host an exclusive session with established model Chioma who will provide top tips on how to style your wardrobe this winter.

And it doesn’t stop there: Edinburgh College of Art graduates will be presenting their collections with models in the galleria and onto the car park for a one-off not to be missed boutique fashion show.

Attendees can also admire work created by Textiles and Jewellery & Silversmithing graduates displayed in the ‘Style Dome’, as well as hear from Edinburgh College of Art and Graduate Fashion Week 2019 Award Winner Rosie Baird, who will be discussing her own graduate collection and inspiration behind the St James Quarter Tartan that she designed.

Throughout the weekend shoppers will be entertained with pop-up bars, an art exhibition, selfie stations at the ‘Style Stories’ and so much more. A number of brands from The Quarter including Boots, Peloton, Ixia Flowers, Bodyshop, Keihl’s and IOLLA are also set to get involved throughout the weekend.

 Rochelle Weir, brand and marketing director at St James Quarter, said: “What an event we have lined up. Not only will this give people an opportunity to see all the amazing brands, including Keihl’s and IOLLA, we have here at St James Quarter but it’s also a chance to flaunt your own style and be inspired by others. The influencers attending to host our fashion and beauty workshops are some of the best in the business.

“Who better to give you glam tips than Reuben de Maid – the person who has worked one to one with Kim Kardashian!

“We are also extremely excited to be working with Edinburgh College of Art graduates to bring our very own fashion show to life. If you’re in Edinburgh from the 14th-17th October, make sure to come down and check out everything we have going on – it’s not to be missed!”

Mal Burkinshaw, Head of Design at Edinburgh College of Art, said: “We are delighted to be partnering with St James Quarter for this unique event. This opportunity gives our graduates a platform within a high-end retail context and will be an invaluable experience for them.”

Edinburgh Style events are free to attend and will be allocated on the day through a first come, first served basis. For more information on the events taking place from Thursday 14th – Sunday 17th October visit St James Quarter’s event page at: https://stjamesquarter.com/events/

To celebrate Edinburgh Style and other upcoming events, St James Quarter is offering all customers half price car parking from 5:30pm every night until Sunday 31st October.