Tag: Diageo

Diageo partners with THINK! and Greene King this Christmas to tackle drink driving

FREE PINTS OF GUINNESS 0.0 OFFER

Diageo, maker of Guinness, Johnnie Walker and Smirnoff, has partnered with THINK!, the Government’s official road safety campaign, and Greene King on a new initiative encouraging people to drink responsibly over the festive period.

The partnership will allow designated drivers to claim a free pint of Guinness 0.0 at participating Greene King pubs across the UK throughout December.

The latest data shows that 79% of drink-drive collisions involve male drivers or riders over the legal alcohol limit1, and younger male drivers are historically over-represented in drink drive related road casualties2. Therefore, the campaign aims to remind people looking to celebrate during the next month to not drink and drive. The initiative also marks the third consecutive year Diageo is partnering with THINK! this Christmas.

From 1st December 2023 – 1st January 2024, designated drivers wishing to take part will need to visit the Guinness website and use the pub finder search tool to locate one of the 472 Greene King pubs participating in the offer.

They will then be able to download a voucher code and present this, along with their car keys, at the bar to prove their designated driver status and claim their free Guinness 0.0.

Nuno Teles, Managing Director at Diageo GB said: “Drink driving is never acceptable. Which is why we’re building on our previous campaigns with THINK! to help encourage responsible drinking this Christmas.

“By giving designated drivers a free pint of alcohol-free Guinness 0.0, our partnership with THINK! and Greene King will allow designated drivers across the UK to still be part of the festive fun and drive everyone home safely.”

Guy Opperman, Roads Minister at Department for Transport said: “Our highly regarded THINK! campaign will be aiming to save more lives again this Christmas season and will help continue to raise awareness of the dangers of drink-driving.

“This is a great initiative which encourages people to act responsibly while still enjoying the festive season.”

Diageo has a long-standing commitment to promoting positive drinking through moderation and tackling the harmful use of alcohol.

This initiative is part of Diageo’s latest pledge to change the attitudes towards drink driving of five million drivers by 2030 as part of its ten-year sustainability action plan Society 2030: Spirit of Progress.

The partnership also builds on Diageo’s other existing initiatives such as its ‘Wrong Side of the Road’ virtual learning experience, a hard-hitting programme which allows individuals to have a conversation with a real drink driver to help understand the consequences of drink driving.

To find out more, please visit: guinness.com/en-gb/greene-king-00

Diageo’s Rainbow Network invites LGBTQIA+ hospitality workers to join Pride with Purpose workshop at Johnnie Walker Princes Street

Diageo’s hospitality skills programme, Learning for Life, is hosting a tailored ‘Pride with Purpose’ one-day workshop at Johnnie Walker Princes Street during Pride month, designed to support and upskill LGBTQIA+ hospitality venues and LGBTQIA+ community hospitality workers.

The tailored course will be delivered by Learning for Life partners Springboard and will directly address the challenges that those working in LGBTQIA+ venues or LGBTQIA+ employees might encounter with sessions on positive drinking (DRINKiQ session), inclusive language, inclusive service and an introduction to cocktails masterclass. 

The concept was proposed by members of the Diageo global Rainbow Network, which exists to ensure that the talents and contributions of all Diageo LGBTQIA+ employees are respected, valued, and embraced.

The network maintains both an internal and external focus, supporting one another in the workplace to foster an environment where all employees can bring their whole self to work, while also considering the connection, outreach and social impact that they can have within the broader community in which Diageo operates.

Jorgie Hunt, Keg Plant Manager, and Jack Malcolmson, Business Improvement Project Lead for Brewing, Co-Chair the Supply Chain & Procurement Rainbow Network in the UK and played an important role in developing the partnership with Diageo Learning for Life to create the Pride with Purpose workshop concept.

Jack Malcolmson said: “Diageo’s purpose is to Celebrate Life, Every Day, Everywhere, and Championing Inclusion and Diversity is at the heart of this. The Rainbow Network is one of many Employee Resource Groups in Diageo, and functions to celebrate, and advocate for, members of the LGBTQIA+ community within the business and beyond. 

“We’re celebrating Pride 2022 with an incredible calendar of events. The “Pride with Purpose” workshop, developed in collaboration with Learning for Life and Springboard, is an incredible opportunity for us to engage with LGBTQIA+ hospitality venues and workers, providing them with new skills and qualifications, and showcasing the work Diageo are doing in the I&D and DrinkIQ spaces. LGBTQIA+ venues have faced particular hardship through the COVID-19 pandemic, and I’m incredibly proud that we’re able to support them in this way.”

Diageo’s Learning for Life programme, which began in Latin America and the Caribbean in 2008 and has since expanded across the globe, provides vital training and experience and a route into the hospitality sector.

With a focus on adult education, Learning for Life in the UK has traditionally focused on offering opportunities to young unemployed people, with skills programmes covering key areas within the hospitality industry implemented in partnership with local educational, governmental, and training organisations.

Gillian Dalziel, Learning for Life Programme Manager for Diageo in the UK, said: “It’s really important for us to bring this workshop to the LGBTQIA+ hospitality community over Pride as it demonstrates our support and allyship and really helps us live our purpose by championing inclusion and equality throughout the hospitality industry.

“We wanted to make sure that we delivered a programme that would be truly valuable to those who wanted to attend and would benefit from the resources we have available to us at Learning for Life to help create more positive relationships and experiences for employees in their day-to-today work. I encourage anybody that is interested to get involved.”

The Learning for Life Pride with Purpose workshop is open the anyone aged 18 or over and is free to attend. It will take place on 27th June.

To register please visit: https://form.jotform.com/221561837049964

Learning for Life: Students celebrate success at Johnnie Walker Princes Street graduation ceremony

Nine students have celebrated their graduation at the Johnnie Walker Princes Street Learning for Life Academy in a special ceremony hosted within the new visitor experience to toast their success.

The students have completed the six-week bartending and hospitality course which offers young people entry level training in bartending and hospitality, including work experience in local pubs, bars and restaurants.

All participants of this cohort have been offered the opportunity to interview for a role at Gleneagles Townhouse in Edinburgh, which is due to open in spring 2022 in a major move which will see the iconic brand expand beyond the Perthshire hills for the first time in its almost 100-year history.

Congratulating the students on their graduation, Gleneagles’ Director of People & Culture, Emma Simpson, said: “Hospitality is an industry like no other.  Dynamic, exciting and rewarding in equal measure, there are very few career paths that present the same breadth of roles and opportunities for continuous professional development and progression.

“It’s wonderful to see so many young people kickstarting their hospitality careers through this programme which is helping to nurture the next generation of talent here in Edinburgh.  We’re thrilled for the graduates and look forward to following and supporting them as they progress in their careers.”

Diageo Learning for Life is an award-winning bartender training programme, through which the company invests £1m-per-year in offering opportunities to young unemployed people in the UK to get into hospitality careers.

Since launch in Scotland in 2014, over 4,000 people have graduated from the programme with 88% going on to sustained employment and a further 6% going on to further education.

Ewan Ritchie, from Midlothian, is celebrating his graduation from the course which has recently completed in Edinburgh, only the second course to be held in the new Learning for Life Academy at Johnnie Walker Princes Street.

The new Johnnie Walker Princes Street visitor experience has a dedicated bar for the Learning for Life programme, giving students access to world class training. The academy provides ample space for presentations, tutorials and lessons as well as a large, open bar area where people can learn and hone the skills they learn.

Ewan, said: “The last six weeks have been absolutely fantastic and I am so grateful to have been able to work with such a wonderful team to kickstart my career in hospitality.

“My favourite part of the course was learning practical skills and gaining product knowledge from inspirational trainers and Ambassadors within the Industry]. I really look forward to starting my full time front of house role within the new Gleneagles Townhouse.”

Gillian Dalziel, Learning for Life Programme Manager in the UK said:  “Congratulations to all the students that have graduated today. It has been great to see all their hard work come to fruition.

“At Diageo we aim to promote sustainable growth through inclusive programmes and Learning for Life plays an important role in giving young people the opportunity to kickstart a career in such a vibrant industry.”

The Learning for Life course in Edinburgh was delivered by Diageo partner The Springboard Charity, who works closely with Diageo to ensure the highest quality training and experience is delivered to Learning for Life students.

Chris Gamm, CEO of Springboard, said: “This has been another hugely successful course, delivered to a group of engaged and enthusiastic individuals in Scotland.

“We couldn’t be more proud of the graduates and are delighted that they have all been offered interviews at Gleneagles Townhouse. The Learning for Life Academy at Johnnie Walker Princes Street is already proving itself as a vital training centre, making a positive impact on improving the hospitality talent pipeline in Edinburgh.”

To find out more about Diageo Learning for Life and how to apply, please visit: 

https://www.diageo.com/en/society-2030/champion-inclusion-and-diversity/inclusive-communities/skills-empowerment/