NFU Mutual: A third of people worried that poor road conditions are a barrier to rural living

New research by leading rural insurer NFU Mutual shows that almost one quarter of people – and just under one third of those living in the countryside – are worried that the quality of rural roads presents a barrier to country living.

The research comes during the most dangerous time of year on the UK’s rural roads, as uncertainty over increased harvest traffic leads to a significant increase in collisions.

The United Kingdom is in the middle of harvest season, with high volumes of agricultural traffic on the road throughout summer – including many tractors pulling heavy silage and grain trailers or wide agricultural machinery.

Unfortunately, the latest claims data from NFU Mutual shows that collisions between agricultural vehicles and third parties were 52% more likely between the start of May and the end of September 2022 than in any other months. On average, there were 423 of these accidents per month during the silage cutting, hay making, and harvesting season, compared to 249 per month between October and April.    

As well as an increase in agricultural traffic, the summer months also coincide with the school holidays and a greater amount of leisure traffic, with road users not necessarily used to rural roads, which can further increase the risk of accidents.

Andrew Chalk, rural road safety specialist at NFU Mutual, calls for greater awareness and respect from all rural road users: “Rural roads come with unique hazards, including narrow lanes, fewer road markings and often less well-maintained surfaces.

“NFU Mutual’s new research shows that a significant number of people are uncomfortable on rural roads, and sadly this is only more acute as agricultural machinery traffic increases in summer.

“Our claims data shows that accidents involving these agricultural vehicles and third parties are over 50% more likely in the harvesting season, so it’s more important than ever that road users are patient and considerate for their fellow road users.

“Agricultural vehicles are generally large, wide and slow, which can tempt road users to overtake, but it’s vital that you remain patient and only overtake when it’s safe to do so – when you can see a clear road ahead, there a no field openings, and you have space to pass. With narrow rural roads, you may need to wait for a suitable opportunity.

“Farmers and contractors cannot drive too quickly, but they will generally either be going a short distance to an adjacent field or will – and should – pull over to allow built-up traffic to pass. Motorists and cyclists should be patient, give agricultural vehicles room to turn and not drive too closely to them, which can be dangerous and can obstruct your view before overtaking.

“It’s important to remember that rural roads are vital arteries for our agricultural industry, allowing farmers to bring in the harvest which helps feed the population, as well as valued spaces which allow us to escape the hustle and bustle of everyday life.

“Mutual respect from those who use rural roads for work and for pleasure will ultimately help keep our motorists, cyclists, horse riders and walkers safe this harvest season.”

NFU Mutual’s guide to respecting rural roads during this year’s harvest season 

All road users 

  • Give plenty of space when overtaking. Vulnerable road users, such as walkers, runners, horse riders and cyclists, should be given as much room as motorists where possible.
  • Always check for other road users, particularly at the entrance of fields and junctions.
  • Be patient with fellow road users and only overtake when it is safe for all road users. 
  • Consider where you park to avoid blocking field entrances or obstructing the road for wide agricultural machinery, such as combine harvesters, as they will often need to drive across two lanes. 
  • Be aware of mud on the road. Rural roads are essential to our farming industry and therefore some mud will be dragged from fields to the road. 
  • Familiarise yourself with the Highway Code.
  • Avoid unnecessary distractions like looking at your phone or listening to music through headphones, allowing you to be aware of your surroundings.  

Farmers

  • Ensure all equipment is road worthy and pay particular care to things like trailers which may not have been used for months. Check brakes and indicators and make sure you have reflectors and a beacon for your vehicle. Use the Tilly Checklist to inspect your trailer. 
  • Be aware of vulnerable road users or hidden junctions, making contractors aware of these junctions and commonly-used walking, cycling and riding routes.
  • Familiarise yourself and your contractors with the speed limits for your vehicles.
  • If your agricultural vehicles leave mud in the road, remember to clean it up.
  • When turning, indicate in plenty of time and check more than once for road users on your inside.
  • Be respectful to fellow road users, but only allow them to pass when it is safe to pull over.  

Pedestrians, cyclists and motorists

  • Speed limits are not targets. Always drive appropriately and remember rural roads are likely to have hazards such as tighter carriageways, blind corners, and animals in the road.
  • Pedestrians, cyclists and horse riders should consider wearing appropriate clothing which enables them to be seen. 
  • Respect that rural roads are vital to our farming industry and expect to encounter tractors, farm machinery or animals in the road.
  • Signal correctly and in plenty of time, whether you are a motorist, cyclist or horse rider. 

NOT sure road conditions are an awful lot better in cities, mind! – Ed.

Three-in-10 drivers so worried about narrow country lanes they deliberately avoid them

  • Drivers willing to add more than a half marathon distance to their journey to avoid narrow roads
  • 1 in 10 drivers has had an argument over who should reverse back to a passing place on a narrow country road

Three-in-10 motorists admit to deliberately steering clear of narrow country lanes and are prepared to take a detour of 16 miles or 25 minutes to avoid them, according to new research from one of the UK’s biggest car insurers, Ageas, and the RAC.

As millions of Brits jump into their cars and head off on staycations in the countryside this summer, the figures highlight just how unnerved many drivers – especially those who live in towns and cities – are by Britain’s rural roads, which account for more than half of all those in the country.

More than half of drivers (58%) say they find using narrow country roads stressful, a figure that rises to 76% for drivers who live in urban areas. The two biggest causes of stress, according to the research, are the difficulty of squeezing past other vehicles in tight spaces (62%) and the fear of colliding with another vehicle head on (61%).

But the etiquette of who moves out of the way is also high on drivers’ list of concerns about these types of roads. Having to try to reverse back to find a passing place (45%), the fear of meeting a tractor and not being able to pass (44%) and deciding who succumbs to back up to a passing place (37%) make up drivers’ top five stress factors.

More than a third (36%) meanwhile say they think the default 60mph limit on country roads is just too fast to begin with, while 35% say they fear damaging their car.

The research suggests that some motorists are more vocal than others when it comes to deciding who has to reverse, with one-in-10 drivers admitting they’ve had an argument with another driver over who should go back when driving on a narrow country road.

But it is the detours that drivers are prepared to go to avoid the stress of rural lanes which is perhaps most surprising. On average, people are prepared to add 16 miles – more than a half marathon – to their journey if it means they can avoid driving down this type of road. They’d also be willing to add another 25 minutes to their drive – enough time to watch a whole episode of Eastenders.

City-dwellers are also much more concerned about narrow country lanes and go to longer distances to escape them. Three-quarters (76%) of these drivers say they find them stressful, of which 27% say they will always stick to wider main roads instead. What’s more, these drivers say they’d be willing to add 23 miles or 30 minutes to their journey to avoid them, 14 miles and 10 minutes more than their rural counterparts.

Robin Challand, claims director at Ageas Insurance, said: “We understand that getting to your holiday destination can be stressful at the best of times. Between packing, long car journeys and hot weather, there’s a lot to get flustered about.

“Our research shows the type of roads we drive on can also be a cause of stress, with crashes and scrapes high on the list of people’s concerns, so we’re urging people to stay calm and – most importantly – stay safe this summer.

“Negotiating narrow rural lanes can be tricky, even for the most seasoned of drivers, but by following some simple tips and staying calm, you can avoid adding a damaged car to your list of things to get stressed about this summer.”

RAC Breakdown spokesman Simon Williams said: “With unprecedented numbers of drivers on the UK’s roads this summer, more and more people will find themselves squeezing down narrow country lanes to reach beaches and popular countryside spots – and these figures show just how uncomfortable many drivers are using doing this, especially those who are used to wider city roads with much better visibility.

“For any driver less confident with tackling rural lanes the message has to be to plan a journey properly before setting out, and drive at the right speed according to the nature of the road, even if the official limit is 60mph. We’d also advise not becoming too reliant on a car’s sat-nav – while ducking off a main road to shave off a few minutes might seem like a good idea, if you’re then faced with having to carefully negotiate a tractor and queue of vehicles coming the other way, any advantage is soon lost.”

The RAC offers three simple tips to help drivers negotiate rural roads safely and more stress-free this summer:

  1. Check your route carefully – if using a sat-nav, scrutinise the suggested route before setting out and see whether it’s actually easier and more comfortable to stick to main roads as far as possible instead. And be aware of sat-navs recommending diversions down narrow lanes for the sake of making up just a few minutes – it’s time that’s easily lost if you meet oncoming traffic. Don’t be afraid to take the long way round – perhaps an extra 16 miles or 25 minutes is well worth it
  2. Get in some practice – if you’re not used to negotiating narrow roads, then have some practice driving on some close to home before the pressure of a family holiday
  3. Take your time – while many country roads might have speed limits of 60mph, that doesn’t mean it’s the right speed to drive at – in fact, in many cases it’s incredibly unsafe to do so. Read the road carefully and consider what forward visibility you have. If it’s narrow and winding, reduce your speed accordingly

Separate RAC research suggests this summer will see very high levels of traffic on UK roads, with drivers planning in excess of 29m staycations – 16m of these in the school holidays alone.

Stop Driving like a Wee Baaam!

Gran returns with a clear message for young drivers on country roads

The Scottish Government and Road Safety Scotland have launched a new #DriveSmart campaign targeting young male drivers (20-29) urging them to prepare for the unexpected and slow down on country roads.

The campaign features the return of the cheeky straight-talking Gran character, who was a central feature of a number of highly-successful campaigns over the past year.

Inappropriate speed leading to loss of control is the biggest cause of deaths on country roads. The campaign launch includes a humorous and thought-provoking video, highlighting speed and other potential hazards on country roads that can turn even a familiar journey into a potentially fatal one.

Gran appears from a young man’s crashed car to give him the appropriate dressing down following a lucky escape.

Country roads account for 60% of casualties on Scotland’s roads with latest figures highlighting that over 700 people were killed or seriously-injured while driving on them in 2018 (the last year for which figures are available).

Two-thirds of those killed were men with 40% of all drivers killed or seriously injured on country roads aged between 22 and 49.

The #DriveSmart campaign targets young male drivers to encourage them to adopt safer driving habits. Despite 61% of 20–29 year-old males claiming to be good or excellent drivers, statistically they are more likely to be involved in a collision than any other age group.

Cabinet Secretary for Transport, Infrastructure and Connectivity, Michael Matheson said: “Sadly, country roads continue to make a significant contribution to both deaths and serious injuries in Scotland, so we must continue to raise awareness of the potential dangers faced by drivers travelling on them.

“This new campaign strikes just the right balance of humour while delivering an incredibly important message, so it is sure to stick in the minds of our target audience of young male drivers.

“Country roads are notoriously unpredictable and, with so many potential distractions both within and outside the car, it’s absolutely crucial drivers prepare for the unexpected and slow down when travelling on them – no matter how well they think they know the route. We’ve had great success using Gran to deliver these messages, so we’re pleased to welcome her back for this campaign too.”

Rolling out from this week, the highly-targeted advertising campaign will run across a number of relevant channels for the audience including TV and catch up TV, cinema, digital and audio/radio platforms.

Online ads will feature on a variety of websites and social media platforms including Facebook, Instagram, Snapchat and YouTube. The world of gaming will also be targeted with adverts appearing within games such as Grid and Football Manager. Adverts will also run across Spotify and around podcasts.

View the film at https://youtu.be/mDk-Bin3Iuc and get involved with the conversation on Facebook (Road Safety Scotland) and Twitter @RoadSafetyScot, #DriveSmart