Ladbaby announce ‘FOOD AID’, a rework Band Aid feat, Martin Lewis

  • NEW SINGLE FEATURING MARTIN LEWIS AND YET TO BE ANNOUNCED ALL STAR CAST
  • OUT ON 16TH DECEMBER 2021
  • 100% OF PROFITS FROM THE SONG WILL BE DONATED TOWARDS THE FIGHT AGAINST HUNGER AND POVERTY. 
  • 50% WILL GO TO THE TRUSSELL TRUST AND 50% WILL BE DONATED TO THE BAND AID TRUST. 
  • HUNGER IS EVERYWHERE – ‘TSUNAMI OF NEED, AS PEOPLE STRUGGLE TO SURVIVE’
  • The Trussell Trust is handing out food parcels every 13 secs’
  • For the first time, the need for emergency food is outstripping donation
  • Half a million of parcels were distributed for children in just 6 months

Chart topping social media stars and charity campaigners LadBaby aka Mark and Roxanne Hoyle are set to make history becoming the first ever act to be allowed to rework the iconic Band Aid song ‘Do They Know it’s Christmas’. 

“Food Aid”, released on 16th December will feature Money Saving Expert Martin Lewis plus a variety of yet to be announced musical collaborators. As the cost of living crisis spirals, LadBaby and Martin Lewis are aiming to raise as much money as possible to help tackle hunger and poverty. 

The track is available to pre-order from today .

100% of profits from the song will be donated towards the fight against hunger and poverty. 50% will go to the Trussell Trust and 50% will be donated to the Band Aid Trust. 

The track was rewritten with kind permission from Bob Geldof, Midge Ure and the Band Aid Trust. To rework the track, Mark and Roxanne teamed up with Grammy winner Amy Wadge, one of the UK’s most prolific contemporary songwriters, known for her long established writing partnership with Ed Sheeran and this year’s UK Eurovision entry, to rewrite the festive song with a touch of the tongue-in- cheek humour that LadBaby are renowned for.

Mark and Roxanne said“We never intended to release a 5th Christmas single but as ambassadors of the Trussell Trust we were not prepared to sit back and do nothing in a year when people are struggling more than ever.

“The Trussell Trust, which supports more than 1,300 food bank centres, has told us that the cost of living emergency has created a ‘tsunami of need’, as people struggle to survive amidst the soaring costs of living. 

“With need outstripping donations for the first time in its history, we need to help ensure that food banks keep going this winter.

“Working households, families and disabled people are all really struggling.

“So, a few months ago we approached Bob Geldof and Midge Ure and the Band Aid Trust to ask permission to rework the most iconic Christmas track of all time ‘Do They Know it’s Christmas’. And we were truly honoured when they said yes! So today we are announcing ‘Food Aid’ to raise as much money as we possibly can for the Trussell Trust and the Band Aid Trust.

“We knew we needed to enlist an icon to launch this year’s campaign, and we’re so excited to announce that the people’s champion and fellow supporter of the Trussell Trust Martin Lewis is joining us on this year’s track. An exciting variety of yet to be announced musical collaborators will also be announced in due course! 

“We HAVE to do whatever it takes to build a future where all of us can afford to go to sleep with a full stomach. We hope everyone can support us as much as they can!”

Martin Lewis says: “When Mark and Roxanne contacted me out-of-the-blue to ask if I’d join them in Food Aid I thought they’d confused me with someone else. The nearest I’ve ever got to thinking about a Christmas number one is going to the loo on Boxing Day after too much orange juice the day before.

“Yet once I knew they were serious, and it was for the Trussell Trust, a hugely important charity I’ve a history with, I decided to give it a go, and do it with gusto.

“This has been a tough year for many, prices have rocketed. Advice charities and food banks are swamped. Deficit budgeting is becoming more common – meaning even after everything has been cut to the bone – people still have less income than expenditure. 

“It’s going to be a tough winter, and things aren’t likely to ease much in 2023. So the need to help and support people struggling across the UK is profound. Hopefully this Ladbaby song and their lyrics will raise some cash and awareness.”

Emma Revie, CEO of the Trussell Trust said: “We are so grateful to LadBaby for their incredible support for a fifth year running. Between April and September this year, food banks in the Trussell Trust network provided 1.3 million emergency food parcels to people facing hardship.

“Soaring food and fuel costs are affecting us all, but for families on the very lowest incomes this crisis means so much more and more people are likely to need a food bank’s help.

“Food bank teams are working tirelessly to ensure help continues to be available. But ultimately, no one in the UK should need a food bank – all of us should have enough money for the essentials like food, clothing and heating.

“The support of LadBaby and the Band Aid trust will help food banks within our network continue to provide the lifeline of emergency support for local people in crisis, while we work in the long term to end the need for food banks, for good. Thank you so much” 

The Hoyle’s are keen to use their social media platforms of over 13 million followers for good, especially when so many families across the nation are struggling.

Mark and Roxanne will support the Trussell Trust with both fundraising and awareness campaigns.

Through their Christmas chart topping endeavours where they’ve donated 100% of the songs profits and branded partnerships, the couple have already raised over £1.2 million for the Trussell Trust through their charity singles and brand partnerships, but as the cost of living crisis gets worse they are committed to do even more to help.  

Now, more than ever, food banks in the Trussell Trust’s network need vital funds to support people struggling to afford the essentials. Figures released by the charity just a few weeks ago revealed that food banks in its network across the UK provided around five emergency food parcels a minute as families struggled to afford to feed themselves.

More emergency food parcels were given out during the April to September 2022 period than ever before for this time of year. Over the last six months, more than 320,000 people have been forced to turn to food banks in the Trussell Trust network for the first time. 

For the first time, the need for emergency food is outstripping donations as the cost of living emergency is leading to a drastic increase in the number of people turning to food banks for support.

New figures from the Trussell Trust show more emergency food parcels were given out during the April to September period than ever before. Food banks in the Trussell Trust’s UK-wide network distributed 1.3 million food parcels to people facing hardship – this is an increase of 52% compared to the same period in 2019. 

Half a million of these parcels were distributed to children. One in five people referred to food banks in the Trussell Trust network are in working households.

LadBaby have surpassed the Beatles and the Spice Girls as the act with the most consecutive Christmas number ones in a row.

The duo first topped the chart in 2018 with We Built This City, a cover of Starship’s 1985 hit; followed by I Love Sausage Rolls, their take on The Arrows / Joan Jett’s I Love Rock ‘n’ Roll; Don’t Stop Me Eatin’, a cheeky version of Journey’s beloved power ballad and last year topped the chart with ‘Sausage Rolls For Everyone’, the duo’s collaboration with Ed Sheeran and Sir Elton John.

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itison launches its most important Social Bite fundraiser yet during cost-of-living crisis

Annual £5 fundraiser aims to provide over 100,000 meals and gifts for homeless people

As thousands of people face hardship this winter and the demands on charities to provide support increases, Scottish-based business, itison, launches the eighth year of its Social Bite campaign, asking big-hearted Scots to donate £5 at www.itison.com/donate  to buy over 100,000 meals and gifts for homeless people this Christmas.

The cost-of-living-crisis, as well as continued impact of the pandemic, has meant this year has been one of the toughest on record for families and individuals, and the £5 fundraiser aims to ensure that the most vulnerable in our society can enjoy a hot meal and a gift this festive season, and meals throughout the year.

Running since 2014, the annual Christmas appeal has raised an incredible £3 million and 700,000 donations to those who need it most, and last year, despite the hardship felt by many following the pandemic, over 100,000 donations were made, with an impressive 63% coming from new contributors across the country, showing just how selfless Scots can be.

In addition to the 100,000 meals and gifts supplied through Social Bite, along with itison they will also be donating the first £20,000 raised to Spirit of Christmas which gives Christmas presents to children living in poverty in around Glasgow, where the business is based.

Oli Norman, CEO at itison said: “This year has been exceptionally tough and the most vulnerable in our society have been hit the hardest.

“More people than ever before are struggling, and Christmas for homeless people and families is an especially challenging time. Every year we are blown away by the generosity of our members, and this year, at a time when support is needed more than ever, our hope is to raise enough through our Social Bite campaign to feed homeless people for the entire year”.

Josh Littlejohn, Co-founder of Social Bite said: “Back in 2014 we started working with itison on our annual fundraiser, with a target of 800 Christmas dinners. We ended up receiving over 32,000 donations meaning we could feed homeless people coming to our cafes for the whole year.

“Our annual itison fundraiser continues to exceed our expectations every year and has dramatically shaped the work we can do at Social Bite.

“We couldn’t do it without you and would love you to join us in sharing kindness this Christmas, please share it with all your friends and help the people who need it the very most this year.”

In Scotland, Social Bite’s Glasgow, Edinburgh, and Aberdeen cafes will open their doors to the homeless on Christmas Eve and Christmas Day at 1100 – 1600 to serve Christmas dinners with all the trimmings, offering food and company at what is one of the loneliest times of the year for many. 

As well as providing food to those in need and providing gifts, itison members’ donations have previously helped fund the Social Bite Village in Edinburgh, providing housing, support, and a huge range of services to break the cycle of homelessness.

Social Bite is currently working hard and fundraising to build two brand-new villages in two new Scottish cities, their ongoing aim is to continue supporting people experiencing homelessness into employment, and 1 in 4 of its team has a background of homelessness. Your donation is not only providing a meal or gift but also helping Social Bite to break the cycle of homelessness through systemic change.

To donate £5 to buy a Christmas dinner for a homeless person or give a Christmas gift for children, families and vulnerable individuals visit www.itison.com/donate (it makes a great Secret Santa gift or stocking filler too!) 

City council launches Warm and Welcoming Spaces across Edinburgh

With the colder months of the year now upon us the city council has announced the official launch of a network of Warm and Welcoming Spaces across the capital.

Council Leader Cammy Day formally launched the initiative yesterday during a visit to Royston Wardieburn Community Centre.

Council venues such as libraries, community centres, museums and galleries, alongside partner and community spaces, will put on free activities for a variety of age groups and provide a space where people feel safe, warm, and at ease.

In certain spaces residents will be able to access information to help alleviate food/fuel poverty and other support available to them.

At this stage, there are more than 60 Warm and Welcoming Spaces across the city. The council ia also working with a network of partners to provide and promote further spaces.

Residents will be able to find out more about the initiative and find their nearest ‘Warm and Welcoming Spaces’ via an interactive map on a dedicated webpage.

Please also visit our dedicated home energy page for advice on how to keep your homes warmer, save money or if you’re worried about your bills. 

If you are an organisation and want to get involved in Warm and Welcoming, please email us on warm.welcoming@edinburgh.gov.uk 

Council Leader Cammy Day said: “We are now in the midst of one of the most challenging winters in recent times with the cost-of-living crisis, rising energy prices, and inflation. Many of our residents will rightly be concerned about heating their homes in the months ahead. 

“The Warm and Welcoming Spaces initiative brings together a host of spaces across the city where people can connect with others, learn new skills, and relax.

“These spaces are also key in combatting social isolation, boosting mental health and welling, and allowing people to access services and support in a respectful and friendly manner.

Biddy Kelly, Managing Director at Fresh Start, said:As we head into what we know will be a difficult winter the need on our communities is ever growing. That is why it has been so important that we work collectively to ensure that we have community spaces, both statutory and in the third sector open and that people are aware of where they can go and when.

“Working in this collaborative manner ensures that we have places open that people feel supported in a dignified manner and where they can access a wide breadth of services and support. The co-ordinated Warm and Welcoming website will allow both staff and people access on site to find vital information.”

Ian Brooke, Deputy Chief Executive of Edinburgh Voluntary Organisations Council (EVOC), said: “The voluntary sector always plays a part in supporting communities during difficult times and will have a key role to play in the Warm and Welcoming Spaces programme.

“Our shared priority is to offer meaningful opportunities for people to gather together within their own community, activities that can also help combat issues of social isolation, loneliness and mental health.

“Our priority to Edinburgh’s voluntary sector is getting cash into people’s pockets, as the primary solution to combatting the issues of poverty that have been worsened so much by the current cost of living crisis.

“The Warm and Welcoming spaces programme is and must continue to be supplementary to that.”

itison launches its most important Social Bite fundraiser yet during cost-of-living crisis

  • Annual £5 fundraiser aims to provide over 100,000 meals and gifts for homeless people

As thousands of people face hardship this winter and the demands on charities to provide support increases, Scottish-based business, itison, launches the eighth year of its Social Bite campaign, asking big-hearted Scots to donate £5 at www.itison.com/donate  to buy over 100,000 meals and gifts for homeless people this Christmas.

The cost-of-living-crisis, as well as continued impact of the pandemic, has meant this year has been one of the toughest on record for families and individuals, and the £5 fundraiser aims to ensure that the most vulnerable in our society can enjoy a hot meal and a gift this festive season, and meals throughout the year.

Running since 2014, the annual Christmas appeal has raised an incredible £3 million and 700,000 donations to those who need it most, and last year, despite the hardship felt by many following the pandemic, over 100,000 donations were made, with an impressive 63% coming from new contributors across the country, showing just how selfless Scots can be.

In addition to the 100,000 meals and gifts supplied through Social Bite, along with itison they will also be donating the first £20,000 raised to Spirit of Christmas which gives Christmas presents to children living in poverty in around Glasgow, where the business is based.

Oli Norman, CEO at itison said: “This year has been exceptionally tough and the most vulnerable in our society have been hit the hardest.

“More people than ever before are struggling, and Christmas for homeless people and families is an especially challenging time. Every year we are blown away by the generosity of our members, and this year, at a time when support is needed more than ever, our hope is to raise enough through our Social Bite campaign to feed homeless people for the entire year”.

Josh Littlejohn, Co-founder of Social Bite said: “Back in 2014 we started working with itison on our annual fundraiser, with a target of 800 Christmas dinners. We ended up receiving over 32,000 donations meaning we could feed homeless people coming to our cafes for the whole year.

“Our annual itison fundraiser continues to exceed our expectations every year and has dramatically shaped the work we can do at Social Bite.

“We couldn’t do it without you and would love you to join us in sharing kindness this Christmas, please share it with all your friends and help the people who need it the very most this year.”

In Scotland, Social Bite’s Glasgow, Edinburgh, and Aberdeen cafes will open their doors to the homeless on Christmas Eve and Christmas Day at 1100 – 1600 to serve Christmas dinners with all the trimmings, offering food and company at what is one of the loneliest times of the year for many. 

As well as providing food to those in need and providing gifts, itison members’ donations have previously helped fund the Social Bite Village in Edinburgh, providing housing, support, and a huge range of services to break the cycle of homelessness.

Social Bite is currently working hard and fundraising to build two brand-new villages in two new Scottish cities, their ongoing aim is to continue supporting people experiencing homelessness into employment, and 1 in 4 of its team has a background of homelessness.

Your donation is not only providing a meal or gift but also helping Social Bite to break the cycle of homelessness through systemic change.

To donate £5 to buy a Christmas dinner for a homeless person or give a Christmas gift for children, families and vulnerable individuals visit www.itison.com/donate (it makes a great Secret Santa gift or stocking filler too!) 

Don’t miss out: 10 days to claim pension credit and qualify for extra £324

The average Pension Credit award is worth over £3,500 a year and those who claim by 18 December could also be entitled to an extra £324 cost of living payment

  • Minister for Pensions Laura Trott urges pensioners to check if they qualify for Pension Credit
  • Claims can be made online and over the phone, with the Pension Credit calculator on hand to help pensioners see if they’re likely to be eligible and get an estimate of what they may receive.

Minister for Pensions Laura Trott is today calling on pensioners across the country to check if they are entitled to Pension Credit as soon as possible to ensure they stand the best chance of qualifying for an extra £324 cost of living payment.

Checking eligibility and applying by 18 December 2022 – just ten days away – will mean pensioners could also receive a £324 boost thanks to Pension Credit backdating rules.

This is because successful Pension Credit claims can be backdated for up to 3 months – as long as the applicant was also eligible to receive it during that time.

The average Pension Credit award is worth over £3,500 a year and even a small Pension Credit award can provide access to a wide range of other benefits – such as help with housing costs, council tax or heating bills – in addition to the extra cost of living payments.

Minister for Pensions Laura Trott said: “The run up to Christmas is always a busy time, but one thing to make sure that’s on your list over the coming days is to find out whether you or your loved ones could be eligible for Pension Credit.

“Pension Credit can make a real difference and I am determined to make sure this support – worth an average of £3,500 per year – is reaching everyone who needs it.”

Pension Credit is designed to help people over State Pension age and on a low income with daily living costs, though you do not need to be in receipt of State Pension to receive it.

It tops up a person’s income to a minimum of £182.60 per week for single pensioners and to £278.70 for couples.

To ensure that a successful backdated claim falls within the qualifying period for the extra £324 cost of living help, eligible pensioners are being urged to claim Pension Credit by no later than 18 December 2022.

Currently, around 1.4 million pensioners in Britain receive Pension Credit. However, many are still not claiming this extra financial help.

One of those who recently claimed is Arthur from Lincolnshire. After learning about Pension Credit from his neighbour, Arthur successfully applied by calling the Pension Credit claim line on 0800 99 1234.

Arthur said: “Highly delighted with the Pension Credit award we received – the money was quicker arriving than expected and all in all very pleased with the result. I’d really encourage other pensioners to check if they’re eligible – it’s made a real difference to me.

Pension Credit can be claimed by phone and online, ensuring that older people can apply safely and easily, wherever they are. The online Pension Credit calculator is also on hand to help pensioners check if they’re likely to be eligible and get an estimate of what they may receive.

Scots have no faith in UK government to restore pension security

Less than one in five pension planners have confidence in the new government

Scots do not think the government is capable of restoring pension security, according to new research from My Pension Expert

The at-retirement adviser surveyed 2,000 adults aged 40 and above. It found that nearly half (44%) of Scottish pension planners think the government will be unable to stabilise the pensions market, despite Rishi Sunak and Jeremy Hunt’s attempts to restore faith in the UK economy. Just 14% have confidence in the government’s plans. 

Almost half (47%) of those surveyed believe the current financial crisis has negatively impacted their retirement strategy. Nearly a third (30%) said they had now lost confidence in their pension scheme.

70% said that the recent turmoil in Westminster is distracting from the cost-of-living crisis. 

As winter approaches, rising energy bills were listed as the greatest financial concern amongst 67% of Scottish pension planners. The majority of those surveyed have already started implementing a range of cost-cutting measures[1].

Nearly two thirds (63%) have avoided turning on their heating, despite temperatures dropping. Over two fifths (41%) have taken fewer showers or baths, while 1 in 5 (21%) have even gone as far as to skip meals.

Andrew Megson, CEO of My Pension Expert said: “Inflation is at record levels and expected to remain in double figures for the foreseeable future. Adding increased interest rates and constant chaos in Westminster, people are understandably desperate for reassurances. It is little wonder that public confidence has plummeted. 

“The government must take action to protect retirees and pension planners. Being consistent with its policies would be a strong start. So too would providing Britons with the right tools to understand their financial situation and safeguard their hard-saved money – prioritising the launch of the pension dashboard and granting individuals access to affordable independent financial advice would be a positive step in this regard. Such action would help people to understand their financial situation and take steps to improve their financial situation. 

“As winter arrives, people are understandably concerned about their immediate and future finances. So, the government must prioritise outlining a clear plan to support retirees and pension planners to understand their financial situation. That would mark a powerful statement that the government is putting savers first and even begin to reinstate some public confidence.”

Warm Space weekends at LifeCare

In response to the rising cost of living, thanks to funding from The Edinburgh Wellbeing Pact ‘Coorie in for Winter’ fund, LifeCare is opening a Warm Space for the community this winter.

We will be welcoming people to join us in our cosy cafe space at the LifeCare Centre in Stockbridge on Saturdays and Sundays between 3.30pm and 6.30pm. We will be offering free soup and hot drinks as well as board games and books to enjoy.

Everyone is welcome, just drop in.

School children to get a ‘smart start’ to the New Year thanks to the Leith Collective’s free uniform exchange

With the cost of living crisis weighing heavily upon people’s minds and the expense of Christmas adding up, many people are understandably worried about how they will afford to pay for even basic essentials in January. And so, one local Community Interest Company is acting now to alleviate that anxiety with the launch of their free unform exchange.

Taking place at The Leith Collective stores in Edinburgh’s Ocean Terminal and Fort Kinnaird as well as the Glasgow’s St Enoch Centre, the ‘Smart Start’ initiative will see locals donate good quality school uniforms to those in need. Items will be available for anyone to collect completely free of charge, no questions asked. 

Speaking ahead of the launch, The Leith Collective founder, Sara Thomson said; “Kids grow so quickly. Parents tend to buy a whole new uniform at the start of the school year in August and often find their child has already outgrown it by the Christmas break.

“Yet these uniforms are often still in perfectly good condition and could easily do another child a turn. Our Smart Start initiative aims to make it as easy as possible for people to donate their unwanted uniforms, so that someone in need can make use of them.”

The unform exchange is not only a practical response to the cost of living crisis, but also to the climate crisis – a cause which lies at the heart of The Leith Collective. As Sara Thomson explains; “Smart Start is a sustainable solution that aims to keep quality clothes out of landfill and in use for longer, thus promoting a circular economy and helping to reduce the environmental impact of the textile industry.”

The Smart Start uniform exchange comes just a few months after the launch of The Leith Collective’s winter coat exchange which has received an overwhelming response, with over 1,000 coats donated and collected by locals so far.  

People can donate and collect garments at The Leith Collective in Ocean Terminal, Fort Kinnaird, and the St Enoch Centre during opening hours. No tights or socks can be accepted but all other good quality uniform items are welcome.

COSLA SOS ahead of Scottish Budget

LOCAL GOVERNMENT WARNS OF JOB LOSSES AND SERVICE CUTS

COSLA has launched its campaign in advance of the Scottish Budget on 15 December – an ‘SOS call’ to Save our Services.

It is a rallying call, telling communities everything they need to know about the impact of the Scottish Government’s forthcoming budget on our council services, and our communities in the coming year.

COSLA says the SOS call reflects the extremely precarious financial situation in which Councils in Scotland find themselves, during a particularly challenging period. This is as a consequence of real-term cuts to the core budgets of Scotland’s 32 Councils over recent years.

The call comes ahead of the Deputy First Minister outlining the Scottish Budget on December 15th but reflects the reality of what the government set out in its spending plans last May.

Speaking yesterday, COSLA’s President Councillor Shona Morrison said: “There are many areas in which Local and Scottish Government work together for our communities and I fully appreciate that money is extremely tight – all Governments are having to cope with  rising inflation and fuel costs.

“However, with little room left to manoeuver, the Scottish Government’s spending plans as they stand will see Council services either significantly reduced, cut or stopped altogether.  

“70% of Local Government’s budget is spent on staffing, so it is inevitable that current spending plans will lead to job losses. The very serious impact of this scenario is that the critical work council staff do on prevention and early intervention will reduce significantly.”

COSLA’s Vice President Councillor Steven Heddle said: “In May, the ‘flat cash’ plans looked difficult for us. Today, with prices increasing across the board, including energy costs, and inflation sitting at almost 10% and at risk of rising still further, Local Government is now on extremely dangerous ground.

“Make no mistake, what we will now face is Councils struggling to deliver even the basic, essential services that communities rely on. To put this into perspective, the estimated £1bn gap for councils in 23/24 is the equivalent of the entire budget for early learning and childcare across Scotland or 17,500 teachers.

“A funding gap of this magnitude will have an impact on all our communities, with the most vulnerable who rely on these services suffering the worst consequences.”

COSLA’s Resources Spokesperson Councillor Katie Hagmann concluded: “We are at a crisis point like never before – the impact for communities is serious and needs to be reconsidered.

“The financial impacts for other parts of the public sector are also serious. When councils can’t focus spend on prevention, for example on preventing ill-health, services like the NHS will end up spending significantly more money when issues become more serious.

“Directors of Finance across Scotland’s Councils are sufficiently concerned about the financial sustainability of councils that they have written to the Deputy First Minister outlining their concerns.

“This really is an SOS call from Scotland’s Councils –people in communities across Scotland will be pulled into further poverty and uncertainty without adequate funding for the vital services that support them.”

You can find out more by downloading our Budget SOS Factsheet here.

Charity calls for urgent Government action to combat abuse of older people

At the start of Safer Ageing Week, Hourglass (Safer Ageing) calls on the Government to meet with the charity as calls to helpline surge

After months of trying to secure a meeting with the Safeguarding Minister, delayed due to changes in Ministers and turmoil in the heart of Government, Hourglass is frustrated that the Home Office has now cancelled another scheduled meeting with Minister Sarah Dines for Wednesday 14 December.

The meeting has been cancelled due to the Home Office launching a commercial competition for funding as part of Violence Against Women and Girls VAWG) strategy. Hourglass (Safer Ageing) is the only specialist UK wide charity supporting older victim-survivors of abuse, with 40% of the casework being with older men.

Hourglass, the only UK-wide charity focused on ending the abuse and neglect of older people, believes there needs to be a separate strategy and funding pool to address abuse of older people, as they have specific needs that a different to other demographics.

Hourglass has seen a 96% increase in calls to its 24/7 helpline this year. It is unacceptable that every request made by the charity to meet with Ministers has fallen on deaf ears when older people are suffering.

On 29 July this year, the Ready for Rishi Campaign made the following commitment to Hourglass: “If he is fortunate enough to be elected as Prime Minister, a Rishi-led government would seek to engage with organisations supporting victims, such as Hourglass, in order to ensure that no one is left behind and the needs of all those who need help are met.”

The Prime Minister now needs to honour his campaign pledge and ensure his Ministers meet with Hourglass to tackle abuse of older people.

Richard Robinson, CEO of Hourglass, said: “With Safer Ageing Week looming, it is incredibly sad that the charity has had this vital meeting cancelled once again. This is not just disappointing; it is a dereliction of duty.

“We are seeing significant increases in calls to our helpline and casework referrals, yet the government still do not take this issue seriously. 

“The Violence Against Women and Girls strategy is designed to address this important issue. The criteria for VAWG funding applications will obviously be based on addressing violence against women and girls, not abuse of older people which needs a separate strategy and funding model.

“Support to stem sexual violence in the Ukraine was this week confirmed at £3.45 million with an additional £12.5 million to tackle sexual violence in conflict globally. These, like the equally essential child abuse and domestic abuse charities deserve this support, we are simply asking why are older people last in line? The £300k committed to date seems to underline how far towards the bottom of the list of priorities the 2.7m people affected by elder abuse seem to be.”

The charity confirms it will apply for Government funding from their newly announced VAWG grant scheme.

However, with the enormous pressures of the cost of living crisis and a huge spike in calls to the Hourglass 24/7 helpline, the organisation believes it needs to be at the heart of a Safer Ageing Strategy for older people.

The charity is urging those keen to support the charity to make a donation by visiting www.wearehourglass.org.uk/donate or Text SAFER to 70460 to donate £10.

Texts cost £10 plus one standard rate message and you’ll be opting in to hear more about our work and fundraising via telephone and SMS. If you’d like to give £10 but do not wish to receive marketing communications, text SAFERNOINFO to 70460.