An East Lothian-based cider producer is celebrating after winning a competition to have its Scottish Fruits Cider made available for customers at 179 Scotmid stores across Scotland from Wednesday, 27th April.
Founded in 2008, Thistly Cross is the second of five Scottish businesses to win the Scotmid Scottish Favourites competition. The competition was launched by the convenience retailer to champion local producers and further demonstrates its commitment to Scottish sourcing.
This promotional listing, which will run for three weeks, will help Thistly Cross to extend its reach and brand awareness. The move reflects the retailer’s ongoing ambition to helping small businesses thrive and grow.
Peter Stuart, Founder of Thistly Cross, said: “The promotional listing with Scotmid means a lot to us and our business. This partnership will open the door to new audiences and provide us with the opportunity to sell our product to customers directly in store.
“Our small and passionate team strive to be at the forefront of the growing craft cider movement and we’re grateful for this platform to shout about the great taste of Scottish craft cider. We value Scotmid’s commitment to supporting independent retailers like us and are proud to be offering our authentic Scottish Fruits Cider to their customers.”
Scotmid and Scotland Food & Drink received more than 50 entries from local businesses, which were each judged by a panel of experts.
Kirsty Carnegy, Head of Local Sourcing at Scotmid, said: “We are always looking for new ways to diversify and grow our Scottish product portfolio and were absolutely thrilled with the high quality of entries that we have received for the Scottish Favourites competition.
“Scotland truly has some of the best food and drink in the world and the calibre of local producers is continuing to grow year on year. Made with hand-picked strawberries, elderflowers and blackcurrants, this cider is Scottish to the core. We can’t wait to hear how much our customers love this delicious, locally produced product – massive congratulations to Thistly Cross!”
Thistly Cross is located on the east coast of Scotland and handcrafts its ciders in small batches using real fruit, slow fermented and long matured.
