Tag: bandwagon

Edinburgh gets ready to welcome Taylor Swift and fans for The Very First Night

Forever Edinburgh partners with businesses to capitalise on the ‘Swift lift’

Scotland’s capital is gearing up to welcome US superstar Taylor Swift for the first time, with Forever Edinburgh announcing a programme of activity to help visitors, residents and businesses enjoy the benefits of the concert. 

Over 200,000 Swifties will descend on the city next month for the three Taylor Swift | The Eras Tour shows at the Scottish Gas Murrayfield Stadium on 7th, 8th and 9th June.

The pop icon is set to bring entertainment and economic value, coined the ‘Swift lift’, with shows in the UK expected to gross a combined £1 billion according to Barclays. This includes an average of £121 on accommodation, £111 on travel and £56 on a pre-concert meal.

That impact is already being seen in Edinburgh, with hotels reporting increased demand. 

Forever Edinburgh, the city’s destination marketing and promotions brand, which is run by The City of Edinburgh Council is looking to capitalise on this by announcing a series of experiences for those living, visiting and working in the city.

Launching on Thursday, 6th June, almost 50 local hospitality and tourism businesses have come together to create the ‘Edinburgh Taylored Taste Trail’, which was established by Forever Edinburgh.

Across the city, fans can enjoy Taylor themed sweet treats from Babyfaced Baker and MILK. Bonnie and Wild, Cold Town House, Hard Rock Café, Brewhemia, Mackays on the Mile, Mimi’s Bakehouse, and Edinburgh Street Food are offering dedicated menus including themed dishes, Taylor-themed brunches and afternoon teas. 

Themed cocktails and mocktails will be available at many of the city’s best bars including Elio’s, Copper Still, Angel’s Share, Revolve Bar, Holyrood Distillery, and the Alchemist.

Elsewhere, Camera Obscura will be hosting a Giant Kaleidosphere dedicated to the Eras musician and in Gorgie, Tynecastle Park is hosting an interactive Swiftie Bingo, open to all ages.

This unique Taylored experience will showcase the best of Edinburgh’s retail, hospitality, and food & drink scenes, encouraging fans and their friends to explore the city’s diverse neighbourhoods by foot, tram, bus, or other modes of transport.

Featured prominently on Forever Edinburgh’s dedicated Swift Fan Hub, the Taylored Taste Trail will be accompanied with a Taste Trail map, a list of top tips to help fans plan ahead and make responsible choices, plus a guide to Edinburgh for Swifties.

Through The Swift Fan Hub, fans can seamlessly create the ultimate Edinburgh experience and fully immerse themselves in all the city has to offer, with a Taylor twist. City leaders have also organised a welcome gift for Swift, collaborating with a selection of Edinburgh businesses to build a hamper full of Scottish goodies. Participants include Eateaket, Edinburgh Gin and kiltmakers Kinloch Anderson, who have made three unique gifts for Taylor from a newly created Edinburgh 900 Tartan.

A personalised itinerary is also enclosed with the must-dos for Swift to visit during her stay, which was personally crafted and gifted to the star as part of the wider city gesture. This is based on her favourite things such as a visit to cat café Maison de Moggy and experiencing Edinburgh’s music scene.

Culture and Communities Convener, Councillor Val Walker Culture said: “We’re enchanted to be welcoming Taylor to the city and to be able to bring all these businesses together to provide a fun weekend for residents and visitors alike. We aim to ignite curiosity among fans to venture across the city, spreading foot traffic and benefits throughout.

“Our goal is to cultivate a positive fan experience, fostering lasting advocacy for Edinburgh among our visitors while ensuring a positive impact on residents. It’s a great opportunity to support Edinburgh businesses and the local economy, so her visit will give a ‘Swift lift’ to the city.”

Neil Christison, VisitScotland’s Regional Director said: “Taylor Swift is a phenomenon, and her shows have created a real buzz in the city.

“We know gig tourism is a growing global trend, with fans seeking to turn their live music experience into a bigger exploration of the destination. The Edinburgh Taylored Taste Trail is an excellent way to engage with the fanbase and encourage them to explore businesses across the city.”

The fan hub can be accessed here: https://edinburgh.org/taylor-swift/

Glory Hunters!

PM writes letter of support to England’s Lionesses

Scottish Government gets in on the sporting glory act too

Prime Minister Boris Johnson has written to the England Women’s Football team, wishing them luck in the Euro 2022 final:

At least he didn’t mention the War …

All-female crew to lead RAF flypast over Wembley for Euro 2022 final

A C-130 Hercules transport aircraft, crewed by three women, will be flanked by two Typhoon fighter jets as they fly over Wembley Stadium before England’s historic fixture with Germany.

The aircraft will fly over at 4:57pm, immediately after the national anthems, before kick-off. The Hercules will fly from RAF Brize Norton in Oxfordshire and both Typhoons will take off from RAF Coningsby in Lincolnshire.

Defence Secretary Ben Wallace said: “I wish the best of luck to the Lionesses as they take on Germany at Wembley.

“It’s a landmark day for English football and women’s sport and it’s fantastic that the Royal Air Force will be marking the occasion with a flypast featuring an all-female aircrew.”

The Hercules is captained by Flight Lieutenant Lauren who has been in the Air Force for 12 years. She has deployed all over the world, including Afghanistan, where she helped train the first female Afghan pilots.

Speaking about the flypast, Flight Lieutenant Lauren said: “I am proud to be piloting the lead aircraft for the flypast over Wembley. I’ve flown missions all over the world with the RAF, but this will be one of the most memorable. 

“It’s been inspiring to watch the Lionesses progress and I will be loudly cheering them on as soon as I land back at RAF Brize Norton.”

Ahead of the match, the RAF and RAF Coningsby station Women’s football teams sent good luck messages to the Lionesses.

The Hercules aircraft flies a wide variety of operational missions including the delivery of humanitarian aid, with the ability to airdrop a range of stores and can operate from natural surface landing zones. To conduct these missions, it is vital that Hercules crews are highly skilled in low-level flying. Recently the aircrafts have been supporting NATO exercises in Eastern Europe, airdropping stores for the troops on the ground.

The Typhoon Fighter Ground Reconnaissance Mk 4 (FGR4) is the RAF’s fourth Generation Multi-role combat aircraft. The Typhoon provides Quick Reaction Alert with Crews on 24/7 readiness in defence of the UK, and the aircraft has been flying daily NATO air policing missions in Eastern Europe.

Meanwhile our Scottish Government is also keen to be associated with sporting success:

SUPPORTING THE COMMONWEALTH GAMES

Athletes representing Scotland at the Birmingham 2022 Commonwealth Games have the full support of the Scottish Government, according to Culture Secretary Angus Robertson.

Speaking ahead of arriving at the 2022 Games, Mr Robertson said he hoped Team Scotland would be inspired by their record success at the 2014 Glasgow Commonwealth Games and looked forward to supporting those hoping to bring medals home in badminton, boxing, table tennis, lawn bowls, gymnastics, basketball, swimming and mountain biking.

The week also marks one year to go until Scotland hosts the 2023 UCI Cycling World Championships.

Mr Robertson said: “Scotland is fully behind all those representing our country at the 2022 Commonwealth Games and I want to offer my best wishes to competitors from across the Commonwealth taking part in this year’s games.

“The 2014 Commonwealth Games in Glasgow was a superb, inspiring and enriching event for us all and I hope that many of the athletes competing in Birmingham will draw on that inspiration – including inspiring those Scottish athletes to bring medals home.

“Major events enrich our cultural and sporting life, and the start of Birmingham 2022 also coincides with a countdown to the 2023 UCI Cycling World Championships. From 3-13 August 2023, Scotland will host the biggest cycling event ever held with 13 World Championships combining into one mega event – so let’s capitalise on the excitement of this year’s Games and look forward to the Championships next year.”

Sports Minister Maree Todd said: ““It has been a pleasure to be at the Commonwealth Games to welcome the athletes competing on behalf of Team Scotland. Seeing their dedication and hard work paying off as they participate at this sporting level is inspiring.”

During her time in Birmingham, Ms Todd has officially opened Scotland House, the Scottish Government’s Games base, and has attended the opening ceremony of the Games.

Health Secretary Humza Yousaf will be at the Games next Saturday (6 August) to catch some of Team Scotland in action, as well attending the launch of Athletics Trust Scotland’s campaign to transform lives through the power of athletics at Scotland House.