Tag: Aldi

Which? exposes supermarket pricing secrets that could lead to you paying over the odds

Shoppers could be paying almost four times more than they need to for the same branded grocery products at certain times, Which?’s biggest ever supermarket pricing investigation has found.

The consumer champion analysed more than a million prices for 493 branded grocery items at six major supermarkets – Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose – throughout 2020. 

The investigation revealed not just the pricing secrets that mean shoppers could be paying over the odds for the same products depending on the days they shop, but also the types of grocery products that fluctuate the most when it comes to price, as well as the supermarket that almost always beats its rivals when it comes to the cost of branded groceries 

Lavazza Qualita Rossa Ground Coffee (250g) at Ocado had the most dramatic price difference, as the investigation found shoppers could pay almost four times more for the same product on different days.

It was at its cheapest price of £1.30 for 63 days in 2020, however for more than a third of the year (130 days), it cost an eye-watering £5 – a 284 per cent difference for the same product. Ocado said this price fluctuation was an error that has now been corrected.

The price for Müller yogurts illustrates the so-called “high-low” tactic used by many supermarkets – when prices are dramatically hiked and then slashed at regular intervals.

For example, Müller Light Greek Luscious Lemon yogurts fluctuated substantially at Sainsbury’s during 2020, flipping between £1 and £2.75 – a 175 per cent price difference – at roughly three-week intervals. The same product was also available for £1 or less in at least one of the major supermarkets for about 85 per cent of the year.

Other products that saw significant price variations included Carte D’Or Vanilla Ice Cream and Loyd Grossman Tomato and Basil Sauce at Asda – with prices fluctuating by 133 per cent and 125 per cent respectively. 

At Morrisons, shoppers could pick up a bottle of Shloer’s Red Grape Juice Drink for just £1 on a good day, however it cost more than double (£2.25) on other days – representing a 125 per cent increase.

Which? also found there were price variations of 122 per cent for Jordans Country Crisp Four Nut Cereal at Tesco. Shoppers could sometimes pay just £1.35, yet on other days the same pack was more than double the price at £3. 

The investigation also analysed pricing at a category level, looking at 19 areas from chocolates to cheese, and found the price for branded cakes and biscuits fluctuated by 48 per cent on average – more than any other category.

In this category, Which? analysed the price of 14 products and found a 10-pack of Cadbury Chocolate Mini Rolls at Asda had the biggest price difference. It cost just £1.20 at its cheapest but was more than double the price at £2.60 on certain days. 

Shoppers should also keep a close eye on the price of juices and smoothies, as prices in this category varied by 41 per cent on average. This was followed by cooking sauces (38%), crisps (36%) and cereal (35%). 

Across all 19 categories analysed, Asda had the lowest average prices for branded groceries, making it the best option for shoppers who prefer branded items but do not want to pay over the odds. 

Waitrose was the most expensive supermarket for branded items in eight categories including energy drinks, ice cream and tea, and Ocado for seven categories including juice drinks, coffee and cheddar.

Almost all the products in the investigation varied in price and could be found discounted at one or more supermarkets at any time. However, a Which? survey found one in five shoppers are confused by grocery promotions and the majority (73%) would prefer consistently low prices. 

While Aldi and Lidl were not featured in the investigation as they stock fewer branded goods, they have won legions of customers by focusing on consistently low prices rather than deals and discounts. In Which?’s monthly price analysis, the cheapest supermarket is invariably either Aldi or Lidl.

Ele Clark, Which? Retail Editor, said: “Our research reveals just how wildly food and drink prices can fluctuate from day to day, meaning people are at risk of massively overpaying for branded groceries depending on when and where they shop. 

“We would recommend keeping an eye on the prices of your favourite products and stocking up when they’re discounted to avoid paying over the odds.”

Please see a link below for the average price fluctuation for all 19 categories: 

https://infogram.com/1pddv32knm3wngimz1972prnlkhkzqkzll2?live

FIVE TIPS TO HELP YOU SAVE

  • Don’t pay full price – If you regularly buy non-perishable branded groceries such as crisps, cereal and tins of soup, make sure you stock up when they’re discounted and avoid paying full price for them. 
  • Shop around – Although they don’t offer online grocery shopping, Aldi, Lidl, Home Bargains, Wilko and others often offer good deals on branded products too. It’s also worth trying own-label alternatives, which can offer great quality at even better prices.
  • Watch out for pricing tricks – Discounts are great but don’t be manipulated by other pricing tricks. The strawberries may be on offer but what about the price of the upmarket pouring cream temptingly positioned next to it?
  • Scrutinise price-matching claims – Sainsbury’s and Tesco both shout about their Aldi price-matching schemes, but they actually only cover a limited range of products, so the total cost of your shopping may still be higher than it would be at Aldi. 
  • Take advantage of supermarket loyalty scheme discounts – Lidl Plus and Tesco Clubcard are just two examples of supermarket loyalty schemes offering exclusive discounts to members.

Which? awards various endorsements to supermarkets: 

  • Lidl was awarded Cheapest Supermarket of 2020 – link here. 
  • Waitrose won the Which? Award for Supermarket of the Year in 2020 – link here.
  • Aldi was named the UK’s favourite in-store supermarket for 2021 in Which?’s annual satisfaction survey – link here. 
  • Sainsbury’s was the highest-scoring online supermarket of 2021 in Which?’s annual satisfaction survey and was also named a Which? Recommended Provider for its online services – link here.
  • Aldi was awarded the Cheapest Supermarket for April – link here.

An Asda spokesperson said: “We have a long heritage in providing customers with the brands they love at the best possible prices and we’re really pleased the Which? survey found that Asda is the cheapest supermarket for branded products.

“Investing in price to provide even greater value for customers when they shop remains our key strategic priority. In tandem with everyday low prices, we are also focussed on a number of other price investments to deliver great value, including our regular rollbacks and price lock events, where prices are reduced across thousands of food and non-food categories.”

A Sainsbury’s spokesperson said: “We’re committed to offering our customers the best possible quality and value and prices fluctuate up and down for a variety of reasons.

“Our Price Lock and Sainsbury’s Quality Aldi Price Match campaigns ensure customers can feel confident they are getting the best possible prices at Sainsbury’s, while not compromising on quality.”

An Ocado spokesperson said: “Ocado is committed to offering customers the best range, service and value in the market. As part of this commitment, we are proud to offer over 49,000 products – more than any other supermarket.

“Our Value Delivered range offers hundreds of everyday items at low prices. The fluctuation in price for the Lavazza product was due to a technical error and has since been resolved. The regular price is now back in place and is in line with most other major grocery retailers.” 

Morrisons, Tesco and Waitrose did not provide a comment. 

Aldi launches children’s lorry design competition with Team GB

With just over two months until the Olympic Games in Tokyo, Aldi is running a nationwide competition with Team GB, calling on budding child artists to submit a design for its latest lorry. 

The UK’s fifth-largest supermarket is inviting school children aged between five and 14 to enter a hand-drawn design by Friday 25th June that celebrates fresh, healthy food.

The competition is the next step in Aldi’s longstanding partnership with Team GB, and the shortlisted entries will be judged by Team GB athletes – including Max Whitlock, Shauna Coxsey, Lois Toulson, Jade Jones, Lutalo Muhammad, and the Brownlee brothers – who will select one winner for Scotland, and one for England and Wales.

This initiative also forms part of Aldi and Team GB’s Get Set to Eat Fresh programme that aims to inspire young people to build their understanding and love of healthy, fresh food. Over the past five years, the programme has reached more than 1.9 million children across the UK.

Winners will see their design on an Aldi lorry, which will deliver food and drink products to stores across the country.

The supermarket will also reward the winning artists with Aldi vouchers and an exclusive Team GB goody bag. The winners’ schools will receive £1,000 to spend at Aldi.

Mary Dunn, Managing Director of Corporate Responsibility at Aldi, said: “The Design a Lorry competition is the latest in a series of initiatives we’re delivering in partnership with Team GB to encourage young people to think about healthy eating.

“We are looking forward to seeing the entries and hope that those taking part will learn about the benefits of choosing to follow a healthy diet along the way.”

Tim Ellerton, Commercial Director at Team GB, said: “Throughout our partnership with Aldi on the Get Set to Eat Fresh programme they have continuously created new and innovative ideas to engage and inspire young people around the topic of eating fresh and healthy food.

“This is a fun opportunity for school pupils to see their creativity rewarded and for their schools to benefit also. We look forward to seeing the end results.”

Alongside the Design a Lorry competition, the Get Set to Eat Fresh programme also offers a series of teaching resources, which can be used to educate children about eating well, the skills they need to cook for themselves and how fresh, healthy food powers Team GB’s champion athletes.

These can be accessed at getseteatfresh.co.uk/.

Schools and parents can sign up to enter at: getseteatfresh.co.uk/designalorry.

Job opportunities with Aldi

ALDI RECRUITING 20 COLLEAGUES IN THE EDINBURGH AREA

Aldi, the UK’s 5th largest supermarket, is recruiting new colleagues to work in its Dalkeith and Hermiston Gate stores opening in September 2021, as a result of its continued popularity and growth across Scotland.

In a welcome boost to the Scottish economy, and to support its expansion in the area, Aldi is looking for 20 Store Assistants across Edinburgh, with training for the role starting in June.

Aldi is a multi-award-winning employer that offers one of the best working environments and competitive benefits packages in the UK supermarket sector, with the majority of Aldi colleagues now receiving a minimum rate of £9.55 per hour, rising to £10.57.

Aldi also creates opportunities for colleagues to develop and progress and has flexible contracts available, as well as healthcare and lifestyle perks for all.

Here, Aldi colleagues give insider tips on how to land a role with the supermarket:

  1. Visit the store before your interview

Deputy Store Manager, Jim Sandhu says: “I’d suggest visiting your local store to watch the team and its daily running. This type of exercise can help candidates demonstrate their knowledge of the store, and display a sound understanding of how it operates. When applying for my role, I had a chat with the Store Manager, who kindly gave me some of their time. This put me in a very strong position in the interview as I was able to speak knowledgeably about how a store operates and identify some of the main challenges a Deputy Store Manager would face.”

  1. Do some desk research

Kelly Stokes, Recruitment Director at Aldi, says: “We always want to see that applicants have done their homework, as that shows how invested an individual is in joining the business. We are currently in an ambitious growth period and are constantly on the lookout for people who are hungry to learn more about us and our ways of working. Candidates who put extra effort in when doing their research put themselves in a great position to start their application and their new career with Aldi.”

  1. Show enthusiasm

Store Manager, Jade Shallow says: “You have to display a willingness to work hard, to be passionate and to be committed to the role.  If you can clearly showcase those three areas, then you’re not only going to show that you want to give your best at Aldi, but you’ll also be in a strong position to get noticed by the hiring manager in the first place.”

About the roles available:

Job title: Store Assistant

Salary: £9.55 per hour rising to £10.57

Job description: Hardworking and enthusiastic candidates are being targeted for Aldi’s Store Assistant positions, carrying out responsibilities such as accurate and efficient till operation, stock management and merchandising.

Full training will be provided for Store Assistants over a six-week period and roles are available from 15 to 30 hours a week, with a realistic prospect of progression.

Apply here.

Richard Holloway, Regional Managing Director at Aldi, said: “We are really excited about the vacancies that have arisen across the Edinburgh area, as Aldi’s increased popularity and customer demand for quality products has allowed us to continue with our ambitious growth plan, and create further employment opportunities across Scotland.”

“Working at Aldi means more than just having a job; we really care about our colleagues, both personally and professionally. On top of our fantastic benefits, such as the competitive pay and benefits package, Aldi continues to offer a great working environment and real opportunities to progress within the business.

“We take immense pride in supporting the career development of all our colleagues and invest time and resource in them, in order to keep everyone motivated, fully engaged, continuously challenged and importantly, happy.”

Applications and more information on all of Aldi’s store positions can be found on Aldi’s recruitment website: www.aldirecruitment.co.uk/stores.

Brewtiful: Aldi unveils line up for Spring Scottish Beer Festival

The 23rd annual in-store festival is bringing together thirteen of the best breweries from all corners of Scotland.  

Aldi has revealed the line-up for its 23rd annual Scottish beer festival, which will showcase 30 exceptional craft beers from thirteen breweries across the country, with prices starting at just £1.39.  

Kicking off in-store on Thursday (29th April), the festival comes just in time for the bank holiday weekend. The breweries featured span the length and breadth of Scotland in a deal worth over £110,000 to those involved.  

Aldi’s Scottish Beer Festival will celebrate the vast range of beers, lagers and ales brewed across Scotland, including products from Loch Lomond Brewery, which was named Brewery of the Year at the 2020 Scottish Beer Awards. 

The line-up includes 26 new products, including wheat beers, stouts, IPAs and pale ales, as well as the return of four customer favourites, including Bellfield’s Bohemian Pilsner and Fyne Ales’ Hurricane Jack.  

Multi-award-winning brewery Fierce Beer will also have nine of its craft beers featured in the festival. Fierce Beer won ‘Breakthrough Brewery’ back in 2017 and most recently received 14 awards at the 2020 Scottish Beer Awards, including gold awards for Split Shift and Café Racer, which both feature in Aldi’s festival line-up.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “Our Scottish Beer Festivals always give our customers something to look forward to and I have no doubt that this year’s will do the same.  

“While we hope that many people will be able to get down to their local for the first time in quite a while this bank holiday weekend, the next best option is to support your local brewery at our Scottish Beer Festival.  

“We are immensely proud of the strong partnerships we have built with local breweries in Scotland, and I am certain that our customers will enjoy discovering some quirky new brews at everyday Aldi prices.” 

The Aldi Scottish Beer festival, will take place in all 96 Scottish stores from Thursday 29th April. You can find your nearest Aldi here.  

Aldi donates 12,088 meals to Lothian charities over the Easter School Holidays

Local charities in the Lothians helped Aldi donate 12,088 meals to people in need over the Easter school holidays. 

The supermarket paired up its stores with local charities, community groups and foodbanks to donate surplus food, prioritising donations to those focused on feeding children. 

Around 36 tonnes of food were donated throughout Scotland, with more than 61,000 meals, including over 47,500 meals for children, donated to causes supporting families and children in need. 

The donation is part of Aldi’s commitment to donate 10 million meals across the country in 2021, in partnership with community giving platform Neighbourly.  

So far this year, Aldi stores across the UK have already donated more than two million meals to good causes.  

Mary Dunn, Managing Director of Corporate Responsibility at Aldi UK, said: “We’re proud to support good causes in the Lothians, helping them to provide meals to those in need over the Easter period.  

“At a time when more people are experiencing financial hardship and food insecurity due to Covid-19, we are committed to doing what we can to donate more meals in 2021 than ever before.” 

Steve Butterworth, from Neighbourly, added: “The school holidays are often a busy time for the nation’s charities and food banks. I’m sure Aldi’s donation will have been a massive help for so many of these vital organisations.” 

Aldi launches New Scottish Summer Ice Cream Range

Aldi customers are set for a sweet taste of the warmer months ahead following the launch of the supermarket’s delicious range of new ice cream flavours.  

There is no need to play flavourites as customers can pick and choose from three refreshing new ice cream creations as part of Aldi’s much-loved Strachan’s range: Peach Melba, Mixed Scottish Berries, and Raspberry Pavlova. 

At just £1.99 per litre, each tub takes advantage of the best produce Scotland has to offer and are the perfect treat to cool down with on a warm summer’s day. 

Peach Melba is swirled with sweet raspberry and peach pieces; Mixed Berries uses various Scottish berries to create an indulgent fruit compote; and Raspberry Pavlova boasts a smooth dark pink raspberry ripple, as well as crunchy meringue pieces.  

On sale now, the new Strachan’s ice cream flavours are 100% Scottish and are made in Scotland using Scottish milk and cream.  

If you’re more of a chocolate ice cream fan, then why not try Aldi’s recently launched indulgent Specially Selected Belgian Chocolate ice cream? 

Created by Equi’s, who currently offer Specially Selected Double Cream and Madagascan Vanilla and Specially Selected Scottish Isles Sea Salt and Caramel, it is guaranteed to go down a treat with anyone looking for a little indulgence this summer, customers can scoop this up for only £1.99 per 500ml. 

Aldi’s new summer flavours are sure to be the ice cream of the crop and are on sale now at all 96 Aldi stores in Scotland.

You can find your nearest Aldi store here. 

Aldi currently works with over 90 Scottish suppliers, and after reaching their initial goal of stocking over 450 Scottish products by the end of 2020, the supermarket has now increased this target to stock over 500 locally sourced products in the next two years. 

‘Berry’ good news as first Scottish strawberries of the season hit Aldi shelves

Customers won’t face any fruitless trips to Aldi from this weekend as punnets of the first Scottish strawberries hit stores across Scotland today. Aldi is the first retailer to offer punnets of delicious Scottish strawberries to their customers this year. 

The first crop of Scottish strawberries to arrive on Aldi’s shelves have been grown by Tim Stockwell at his farm in Fife for Angus Soft Fruits. Berry specialists Angus Soft Fruits supply Aldi stores across Scotland with fresh berries from a select group of 18 growers based across Tayside and Fife, the heart of the traditional Scottish berry growing region.   

Aldi, who currently stock over 450 products from 90 Scottish suppliers, aims to increase the number of Scottish products available in its stores to over 500 in the next two years and has been working with Angus Soft Fruits to ensure shelves are fully stocked with their delicious berries for the warmer months ahead.  

Tim Stockwell, owner of Barnsmuir Farm in Fife, commented: “I am really glad that we are able to supply Aldi with the first Scottish strawberries again this year.

“The last 12 months certainly haven’t been without their challenges, but it’s great to see that Aldi remains committed to supporting local, quality produce.” 

Graham Nicolson, Group Buyer Director, Aldi Scotland, said: “We’re very pleased to be the first supermarket to offer the first Scottish strawberries of the season once again.

“The Scottish strawberry season is always eagerly anticipated by our customers, and we hope that this first crop of strawberries, grown locally in Fife, give them a sweet taste of summer in the months to come.” 

Aldi’s stores in Scotland will be stocking the first pick Scottish strawberries from today (Friday 16 April), with availability increasing throughout spring.

You can find your local Aldi here. 

Aldi and Williams Bros invite beer lovers to name new brew

Aldi has teamed up with long-term supplier Williams Bros to give customers the chance to name a brand-new beer which will be sold in stores across the UK. 

Beer loving Scots have the opportunity to choose the perfect name for Aldi’s next collaboration with Williams Bros and win the very first case of the brand-new brew, which is a tropical New England White IPA.   

Check out Williams Bros’ website for inspiration, where you’ll find everything from Joker IPA to Ceasar Augustus, alongside some of the beers that have cemented their partnership with Aldi like Perfect Storm and Iconic. 

The New England White IPA has all the juicy, tropical aromas and flavours of a NEIPA but balanced by the refreshing, spicy addition of citrus peel and a pinch of coriander seed.

It’s heavily dry hopped (with Mosaic, Citra & Sabro) and less bitter than a typical IPA, creating a smoother, rounder flavour which, combined with the presence of wheat and oats, result in a full body and natural haze. 

Head over to Aldi Scotland’s Facebook or Instagram (@AldiScotland) before Sunday 11 April to enter.

You must be over 18 and T&Cs apply. 

Scotch Lamb Hits Aldi Shelves Just In Time For Easter

The supermarket has partnered with award winning Chef David Hetherington to show customers how to create the perfect Easter roast 

Spring is a fantastic time to celebrate seasonal ingredients and this year Aldi has partnered with award winning Scottish Chef and professional MasterChef contestant, David Hetherington, to show customers how to cook an extra special Easter roast.  

Choosing the perfect centrepiece is key and Chef David Hetherington has created a delicious recipe using Aldi’s Scotch Whole Leg of Lamb (£5.49 per kg), which is available from all 96 Scottish stores from today (29th March). 

David Hetherington is Head Chef at Glasgow’s Locker Hyndland and is a former MasterChef: The Professionals contestant and Provenance chef of the Year 2018. As well as sharing his favourite Scotch Lamb recipe, David has recently been working with Aldi to show customers how to create tasty meals that will feed a family of four for less than £6. 

Chef David Hetherington commented: “With spring comes such an abundance of stunning Scottish ingredients, which is why I was so thrilled when Aldi asked me if I would share a recipe for their new Scotch Whole Leg of Lamb – arguably the finest centrepiece for an Easter roast. 

“This recipe brings together an abundance of fresh, seasonal ingredients that can be picked up from your local Aldi store. For an added twist, I suggest getting outdoors and foraging for some wild garlic which grows in abundance at this time of year around Scotland – the smell is unmistakable and adds the finishing touch to this dish.” 

Aldi’s whole leg of Scotch Lamb is PGI certified, which means it is guaranteed to come from animals born and reared on assured Scottish farms that meet the most stringent animal welfare and natural production methods, meaning customers can be sure they are buying produce of the highest quality.  

Graham Nicolson, Group Buying Director, Aldi Scotland said: “We are absolutely committed to supporting Scottish farmers and producers and I’m proud that Aldi sources 100% of its everyday lamb right here in Scotland. 

“Every spring we look forward to Scotch Whole Leg of Lamb hitting our shelves, which is why we asked David if he would share his favourite recipe to make the most of this fantastic product. I hope our customers enjoy trying out this recipe; there is nothing quite like serving up roast Scotch lamb at Easter!” 

Aldi’s Scotch Whole Leg of Lamb is available from all 96 Scottish stores from today (29 March)

Roast Aldi Scotch Whole Leg of Lamb, anchovy, wild garlic and rosemary. 

Tossed spring greens and roast potatoes 

Chef David Hetherington 

This recipe calls for wild garlic, however you can leave it out and just use regular garlic and throw in some spinach leaf for colour. 

Serves 6/8 

2kg leg of @aldiscotland scotch lamb 

6 anchovy fillets 

500g wild garlic (normal garlic is fine to substitute – 6 cloves) 

½ a bunch of fresh rosemary  

1.5 kg potatoes  

1 lemon  

olive oil  

1 pack tender stem broccoli  

2 bunches spring onions 

1 bag spinach 

1 bag kale 

Crank the oven on to 200°C/Gas 6 and let it pre heat. Stick a roasting tray on the bottom to heat for our radical roasties! 

Try to take the lamb out of the fridge at least an hour before cooking, this allows the meat to come up to room temperature and cook more evenly. 

Peel the garlic and pop it in a food processor with the wild garlic and anchovies, blend to a pulp, adding two tablespoons of oil to loosen it up. A mortar and pestle will also work well with this. Set aside. 

Peel your potatoes and pop into a large pot of cold water. Bring them to the boil, and let it boil for about 5 minutes. It’s important here we soften the potatoes a little, but we’re also not wanting to make mash… so just soft enough that a knife goes into a potato with little resistance. 

Chop up the rosemary, drain the potatoes and toss in the rosemary with some salt and pepper, just enough to rough the edges a little. 

Score the skin of the lamb and rub generously with our wild garlic anchovy mix, (leave a little to toss our veggies in) and zest some lemon over, then place directly onto the bars of your oven so that it is perched above the roastie tray. 

Now here’s the genius bit, pop the tatties into the roasting tray that will now catch all the lovely lamb juices as it cooks! 

Cooking the lamb for around 1 hour and 20 minutes will give you a lovely medium rare. 

Meanwhile wash all of the greens, blanch all, bar the spinach, in boiling water for no more than 1 ½ minutes and plunge straight into cold water to keep the colour, taste and nutrients vibrant. 

Once the lamb is ready, leave it to rest for at least 30 minutes. 

Warm up the leftover wild garlic mix and toss the veg in it to warm through, adding the spinach at the last moment. 

Carve the Scotch Whole Leg of Lamb, serve with gorgeous spring veggies and our radical roasties!

Aldi’s Millions Iron Brew Jelly Babies back By popular demand

  • The popular flavoured jellies are returning to Aldi’s 96 Scottish stores as part of store’s everyday range 

Following a Specialbuy sell-out in January, Millions Iron Brew Jelly Babies have returned to Aldi stores across Scotland as they go on sale as part of their everyday range. 

Developed by Greenock-based confectionary producer, Golden Casket, the Millions Iron Brew Jelly Babies (99p, 200g) were originally launched as part of Aldi’s Next Top Product competition.  The unique product brings Scotland’s best loved flavour to the market in an exciting new format.    

The 2020 Aldi’s Next Top Product competition, which ran in partnership with Scotland Food & Drink, saw the supermarket launch a variety of new products in 2021 from eight local Scottish suppliers including Fife-based Growers Garden, Kilmarnock’s Nudie Snacks, and Arbroath drinks company, Bon Accord. 

Sandra Fisher, Sales and Marketing Director, Golden Casket, said: “Aldi’s Next Top Product search has given our Millions Iron Brew Jelly Babies fantastic exposure and we’re so pleased how well they were received by customers. 

“To sell out in less than a month after launching in January was just brilliant, and we are thrilled that the product has returned within Aldi’s everyday range and will again be available across all Aldi Scottish stores.”  

Aldi currently works with over 90 Scottish suppliers, and after reaching their initial goal of stocking over 450 Scottish products by the end of 2020, the supermarket has now increased this target to stock over 500 locally sourced products in the next two years.  

Graham Nicolson, Group Buying Director, Aldi Scotland, said: “The search for Aldi’s Next Top Product was an opportunity to uncover fresh talent and hidden gems in Scotland’s thriving food and drink sector.

“When we sampled the Millions Iron Brew Jelly Babies as part of the judging process, we all thought that they would prove a hit with customers, and I’m pleased that we can bring back the product for our customers to enjoy.” 

Millions Iron Brew Jelly Babies will be available from all 96 Scottish stores from Saturday (26 March). 

You can find your nearest Aldi store here.