Good Food reveals winners of Christmas Supermarket Taste Test Awards 2024

  • M&S takes the crown for the most winners in this year’s Good Food Christmas Supermarket Taste Awards, scooping seven of the 21 categories, with Waitrose winning five categories.
  • Over 185 products from 13 supermarkets were blind-tasted, and anonymously rated by a panel of expert judges overseen by an independent adjudicator, winners include Morrisons £3.25 pigs in blankets, and Asda £5 mulled wine.

The UK’s number one food media brand, Good Food, has announced the results of its Christmas Supermarket Taste Awards, judging the best festive foods from 13 supermarkets across 21 categories, from smoked salmon to Christmas cake, pigs in blankets and mulled wine.

To arrive at the winners list, over 185 products were blind-tasted by Good Food’s expert panel, overseen by an independent adjudicator. All packaging was removed and food prepared and cooked following pack instructions and presented by an independent home economist. The judges submitted comments and a score out of 10 for each product in the category via anonymous online judging forms.

The full results are in the iconic Good Food Christmas issue which is on sale now with a “Make Christmas memories” message, packed with over 90 thoroughly tested recipes for memorable celebrating, entertaining and gift-giving, plus features on reducing food waste and tips for using up leftovers.

Of the thirteen supermarkets, M&S won the most, scooping seven wins out of the 21 categories, including Best cranberry sauce and Best classic mince pies.

Waitrose was awarded five wins including: Best turkey crown, Best Christmas cake and Best Christmas pudding.  Asda and Aldi tied for third place with three wins each, while Morrisons won the coveted Best pigs in blankets category and Co-op Best showstopper dessert.

Lily Barclay, Content Director, Good Food, says: “Good Food celebrates its 35th anniversary this year, which means 35 years of Christmas memories. 

“Our iconic Christmas issue will help create more memories with reinventions of retro classics and ideas for meaningful home-baked Christmas gifts.

“The Good Food team of experts started testing in August for the mammoth Good Food Christmas Supermarket Taste Awards, creating the ultimate guide to festive food buys.

“This Christmas the supermarkets have outdone themselves with the range and quality on offer, and our selection of winners will help save time in the kitchen, so you can focus on celebrating the festive season with family and friends..”

The results of the Good Food Christmas Taste Awards 2024, with judges’ comments:

Starters

Best smoked salmon
Winner: Booths Strong Oak Smoked Scottish Salmon, 200g (£8.00)

Smoked salmon on a plate

Judges’ comments: “This has nice thick slices with a classic, crowd-pleasing smoked flavour that would work well in sandwiches.”

Best hot canapé
Winner: M&S Collection Barber’s Extra Mature Cheddar & Ham Hock Scone, 290g (£7.50)

M&S-Collection-Barber's-Extra-Mature-Cheddar-&-Ham-Hock-Scone

Judges’ comments: “The scone has a great flavour and a lovely, crispy texture. The ham works beautifully with the creamy roux and buttery, cheesy notes – it’s easy to eat and perfect for nibbles with drinks.”

Mains

Best turkey crown
Winner: Waitrose Glorious Treacle Glazed Turkey Crown, 2.5kg (£60)

Turkey crown on a plate wrapped in bacon

Judges’ comments: “This juicy turkey has excellent flavour, complemented by the herby chestnut stuffing and a lovely saltiness from the bacon.”

Best alternative Christmas main
Winner: Aldi Specially Selected Wagyu Wing Rib, 1.8-2.8kg (£24.99 per kg)

Aldi specially selected wagyu wing rib

Judges’ comments: “This impressive-looking joint would make a fantastic showstopper. The meat has a good texture, and the outside sears well.”

Best gammon
Winner: Aldi Specially Selected Sugar Baked Crackling Gammon Joint, £18.99

Aldi specially selected sugar baked crackling gammon joint on a platter with vegetables

Judges’ comments: “A clear winner for the judges – this centrepiece gammon is complete with crunchy crackling and juicy, tender meat.”

Best pigs in blankets
Winner: Morrisons The Best pigs in blankets, 210g (£3.25)

Morrisons The Best Pigs in Blankets

Judges’ comments: “Caramelised onions give these a touch of sweetness, with pleasing crispy bacon and good texture to the sausage-meat.”

Best cranberry sauce
Winner: M&S Cranberry Sauce (fresh), 400g (£3.25)

M&S Fresh cranberry sauce

Judges’ comments: “This cranberry sauce has a nice sweetness, a distinct cranberry flavour and a pleasing tartness. It’s perfect for making sandwiches with your Christmas leftovers.”

Best vegetarian main
Joint winner: Waitrose Ultimate Plant-based Festive Wellingtons, pack of two (£7.50)

Waitrose ultimate plant based festive wellingtons

Judges’ comments: “This vegetarian mushroom wellington has a flavourful umami kick, crispy pastry, lovely mushroom and thyme notes, and warming gravy.”

Joint winner: M&S Collection Handcrafted Honey Glazed Vegetable & Barber’s Cheddar Galette, 400g (£12.50)

M&S Collection handcrafted honey glazed vegetable barbers cheddar galette

Judges’ comments: “This hearty galette impressed the judges: it is incredibly flavoursome, enjoyably cheesy and has plenty of veg.”

Best vegan main
Joint winner: Tesco Finest Roasted Vegetable & Cranberry Star, 340g (£6)

Tesco finest roasted vegetable cranberry star

Judges’ comments: “This attractive centrepiece features beautifully nutty and umami flavours with notes of thyme, marjoram and sweet onion. It has buttery, flaky pastry and festive star shapes.”

Joint winner: Aldi Plant Menu Vegan No Turkey Crown, 490g (£4.99)
This no-turkey crown does a great job of replicating the texture of meat quite well. It would go down extremely well with roast potatoes and a generous helping of gravy.

Festive desserts

Best Christmas cake
Winner: Waitrose No.1 Hand-Decorated Matured Rich Fruit Cake, 1.5kg (£18.50)

Iced fruit cake with a slice cut out

Judges’ comments: “This Christmas cake has a generous amount of marzipan, a slightly crumbly texture – which guests might take as homemade – and a pretty, impressive appearance with good, solid icing.”

Best alternative Christmas cake
Winner: Asda Ginger and Caramel Snow Cake, serves 16 (£12)

ASDA gingerbread and caramel snow cake

Judges’ comments: “The gingerbread and caramel cake captures the festive spirit beautifully. Its appearance is charming, both as a whole and when sliced, making it an attractive addition to any holiday spread. The cake boasts a strong gingerbread flavour that is nicely balanced, and the sponge is wonderfully soft and spongey.”

Best Christmas pudding
Winner: Waitrose No.1 Jewelled Cointreau & Cranberry Christmas Pudding, 800g (£15)

No.1 Jewelled cointrau cranberry Christmas pudding

Judges’ comments: “This Christmas pudding has a rich flavour, a pretty fluted shape, lots of cherries and whole almonds, and a nice spiced citrussy note.”

Best showstopper dessert
Winner: Co-op Irresistible Spiced Gingerbread Crown, 600g (£8)

Co-op irresistible golden sponge crown

Judges’ comments: “This golden sponge crown boasts a lovely gingerbread flavour with warming ginger and cinnamon notes, complemented by a rich caramel sauce and toffee drizzle. It looks impressive, is easy to serve, and has a homemade, festive taste.”

Best trifle
Winner: M&S Sticky Toffee Trifle, 1kg (£15)

M&S Sticky toffee trifle

Judges’ comments: “This trifle features a delightful blend of caramel, gingerbread and butterscotch flavours, beautifully paired with whipped cream and luscious custard. The layers are clear and well-textured, with attractive toppings.”

Best free-from dessert
Winner: M&S Chocolate & Orange, Fruit & Nut Brownie, 630g (£12.50)

Chocolate & orange fruit & nut brownies on a plate and the counter

Judges’ comments: “This gluten-free brownie tastes like it is made from quality chocolate, and the hint of orange isn’t overbearing.”

Festive bakes

Best classic mince pies
Winner: M&S Collection Mince Pies, pack of six (£4)

Stack of mince pies on a plate with one open mince pie in front

Judges’ comments: “These classic mince pies have a beautiful, unique design with a well-patterned top, buttery pastry with a good mouthfeel, and a nicely spiced filling with discernible fruit.”

Best flavoured mince pies
Winner: Morrisons The Best Cherry Bakewell Mince Pies, pack of four (£2.75)

Mince pies with one cut in half

Judges’ comments: “These Bakewell-flavoured mince pies feature a pretty flaked almond topping and a well-balanced frangipane that’s not too sweet. The mincemeat is moist and fruity, creating a pleasant hybrid of a classic mince pie with a nutty, crumbly twist.”

Best gluten-free mince pies
Winner: Waitrose Mince Pies, pack of four (£2.90)

Waitrose Mince Pies

Judges’ comments: “These gluten-free mince pies have a nice texture that holds together well without crumbling too much.”

Best vegan mince pie
Winner: Asda Free From 4 Mince Pies 220g (£2)

ASDA free from mince pies

Judges’ comments: “These vegan mince pies have a beautiful, uniform appearance with a simple star decoration and feature a lovely, juicy filling. The pastry is crisp with a good crumbly texture and a nice sugary top, making them a delightful treat.”

Best biscuit tin

Winner: M&S Collection Shortbread Tin, 400g (£10)
Judges’ comments: “These Christmas shortbreads are melt-in-the-mouth buttery, with a good salty hit and a rich, milky chocolate coating. Their soft, crumbly texture makes them a true winner.”

Best mulled wine
Winner: Asda Extra Special Mulled Wine, 75cl (£5)

Asda extra special mulled wine

Judges’ comments: “This mulled wine offers a delightful boozy flavour with a rich ‘mulled’ quality, making it a standout choice for a sweet, spiced experience.

All prices correct at time of publishing.

The Christmas issue of Good Food is out now, get your copy in store or order direct from www.MagsDirect.co.uk

Aldi to distribute two tonnes of samples at this year’s Royal Highland Show

Visitors to the Aldi marquee can try a range of products this weekend, from Scotch Sirloin Steak to Specially Selected Scottish Tablet

Aldi is set to distribute almost two tonnes of food samples at this year’s Royal Highland Show as it showcases the very best of its Scottish suppliers.

The retailer’s giant marquee will return to Avenue O (30) with 23 suppliers from around the country including Angus Soft Fruits, Brownings the Bakers, and Aldomak.

Aldi has predicted it will give away:

  • 216 litres of ice cream, with flavours such as Belgian chocolate and creamy Madagascan vanilla.
  • Over 35,000 strawberries, blackberries and raspberries.
  • Over a tonne of beef products, including Scotch 30-day sirloin steak and Scotch quarter pounders
  • Over 500kg of sweet treats, including handmade Scottish fudge and caramel shortcake.
  • 80kgs of haggis.

There will also be beer samples from Fierce Beer and Williams Brothers Brewing, giving visitors a sneak peek of what to expect at the retailer’s upcoming Summer Beer Festival, which launches on Thursday 27 June.

Now in its 202nd year, the Royal Highland Show (20-23 June) is a celebration of the country’s best food, farming and rural life, with crowds of 200,000 expected.

Aldi will be returning to Scotland’s biggest outdoor event as it celebrates its 30th year in Scotland, having opened its first store in Kilmarnock in 1994.

Graham Nicolson, Regional Managing Director, Aldi Scotland, said: “We are very proud of the strong relationships that we have built with our Scottish suppliers. Thanks to these relationships, we will have one of our biggest sampling years yet at the Royal Highland Show, the ideal event to showcase the fantastic quality of produce available right here in Scotland.

“I am very grateful to our network of suppliers who are supporting us at this year’s event.  I encourage everyone attending the show to visit our marquee and try our Scottish range for themselves; I guarantee they won’t be disappointed.”

You can find your nearest Aldi store here.   

Does Edinburgh need a new Aldi?

SUPERMARKET SEEKS INPUT ON WHERE TO OPEN NEXT

Aldi has launched a new nationwide initiative to pinpoint prime locations for new store openings. 

Recognising the invaluable input of its customers, the UK’s fourth-biggest supermarket is calling on the nation to help it identify where in Britain needs new Aldi stores most. 

The areas which have the most suggestions will then be considered as part of Aldi’s commitment to build hundreds of new stores across Britain. 

Aldi has been on a rapid expansion drive in recent years and has seen its popularity soar as shoppers switch to the supermarket for its lower prices and great quality amid the cost-of-living crisis.  

The retailer currently has more than 1,000 stores – including 19 across Edinburgh & the Lothians – and is committed to continuing towards its long-term target of over 1,500 stores across the UK.   

Jonathan Neale, Managing Director of National Real Estate at Aldi UK, said: “We want to make high-quality food accessible to all, but there are still some areas that either don’t have an Aldi or have potential for more stores.  

 “We’ve identified some key places where there is demand for more stores already, but now we are calling on the public to share their views. This will be used to help inform our property search over the coming years.”   

Those wanting to put their town forward to be considered should contact the supermarket by emailing NextNewStore@Aldi.co.uk, clearly stating their postcode and why they believe their area needs a new Aldi store. 

Aldi is asking for suggestions to be submitted by 31 May 2024, with the supermarket planning to update customers on the results and its latest priority ‘wish list’ later this year.  

For more information on Aldi’s nationwide site requirements, visit:

www.aldi.co.uk/about-aldi/property/required-towns

Aldi donates almost 12,000 meals to good causes in Edinburgh and the Lothians during the school holidays

Aldi donated almost 12,000 meals to good causes in Edinburgh and the Lothians during the recent Easter school holidays.

Britain’s fourth-largest supermarket pairs its UK stores with local charities, community groups, and food banks to collect unsold fresh and chilled food year-round.

Around 500,000 meals were donated throughout the UK during the recent school holidays, with 34 causes in Edinburgh and the Lothians benefitting from the initiative in total.

The food donations are part of Aldi’s successful partnership with Neighbourly, a community giving platform that links businesses to charitable organisations.  

Liz Fox, National Sustainability Director at Aldi UK, said: “We know that the school holidays can be a particularly challenging time for families, and food banks regularly see heightened demand.

“By working with such amazing charities in Edinburgh and the Lothians through our partnership Neighbourly, we are able to give back by providing donations to those who need it most.”

Steve Butterworth, CEO of Neighbourly, said: “The ongoing cost-of-living crisis has increased the demand on food banks, particularly during the school holidays.

“Aldi’s contributions serve as a lifeline for many, providing essential support to enable these causes to continue their vital work within local communities.”

Since the partnership began in 2019, Aldi has donated more than 44 million meals to good causes across the UK.

Aldi also recently partnered with Neighbourly to launch a new “Spring” fund to provide additional help for families in need across the UK.

Eligible charities across the Neighbourly network, such as baby banks and children’s centres, will be able to access microgrants of £500 to help them provide immediate support to struggling families.

Aldi Scotland donates almost 78,000 meals through its partnership with Company Shop Group

Aldi is celebrating a significant milestone in its partnership with surplus food and household products redistributor, Company Shop Group.

In the past year, Britain’s fourth-largest supermarket has now donated an impressive 77,980 meals from its Regional Distribution Centre in Bathgate to people around Scotland, through Company Shop Group, saving an estimated 33 tonnes of food from going to waste.

Community Shop is an award-winning social enterprise that supports 9,000 members and their families in some of the UK’s most deprived communities, by offering access to discounted products and reinvesting the revenue raised into its Community Kitchens and Hubs.

In just one year, the partnership has supported over 2,800 people through its Community Hub development programmes, which provide individuals and communities with the tools they need to live well and the skills to get them back into work.

It has also enabled more than 2,100 people to attend cooking lessons at the Community Kitchen’s Cook Clubs, where they can learn how to prepare nutritious family meals on a budget.

Aldi’s support for Community Shop’s Christmas lunches last year also saw 1,800 members come together for its biggest-ever Christmas celebration, with ingredients for the festive three-course meals provided by the supermarket.

Liz Fox, National Sustainability Director at Aldi UK, said: “It’s incredible to look back at the results we’ve achieved from just one year with Company Shop Group – from saving tonnes of food from going to waste to supporting thousands of families in need.

“We are committed to making good quality food accessible to everyone. After all, it’s a right, not a privilege.

“We’re very excited to see what lies ahead for the partnership as we get closer to our new goal of reducing food waste in our own operations by 90% before 2030*.”

Gary Stott, Executive Chairman of Community Shop, added: “We are very proud of our partnership with Aldi and its commitment to helping prevent waste and support communities.

“The scheme has helped us deliver a significant social impact, whilst also allowing us to carry out vital work to save the planet from unnecessary waste.”

To find out more about Company Shop, visit: www.companyshopgroup.co.uk/apply-for-membership/company-shop 

*Compared to a baseline year of 2017. Food waste as a percentage of sales – otherwise known as food waste intensity.  

Aldi Area Manager celebrates National Careers Week as he shares his career success story

Scott Woodburn from Falkirk is celebrating a decade of career success with Aldi Scotland  

A Falkirk man has shared his career success story for National Careers Week, as he marks 10 years of dedicated service with Aldi Scotland.  

Scott Woodburn (32) joined Aldi as a part-time Store Assistant during university. After opening the 100th Scottish store in Hermiston Gate as Store Manager, he has quickly risen through the ranks and was recently promoted to Area Manager.   

National Careers Week, running from 4 to 9 March 2024, raises awareness about the significance of career guidance, which closely aligns with Aldi’s commitment to employee success and career development.  

Scott’s journey with Aldi commenced more than a decade ago when he joined the company as a part-time store assistant while pursuing his degree in Computer Systems and Networks. What started as a job to support his studies quickly transformed into a remarkable career with Aldi. 

Scott said: “Aldi is fantastic place to learn, it’s not like anywhere else. The responsibility is far higher, and the team is so tight knit that you create lasting bonds. You rely on each other so much and there’s a real sense that everyone has each other’s backs.”  

Scott’s commitment and hard work were evident early on, leading to his promotion to Deputy Store Manager within six months, while he was still studying. He transitioned into a full-time role as an Assistant Store Manager after completing his university degree.  

Scott continued: “I enjoyed the idea of working my way up the Aldi career ladder. The structure and the bond within the teams were unique, and I felt supported in my journey.” 

During National Careers Week, resources and guidance are highlighted as key attributes to career growth and success. Aldi Scotland provides resources to enhance employee development and offers opportunities for employees to explore various roles and responsibilities. For instance, Scott worked in the regional head office in Bathgate during the Christmas period, enhancing his communication skills and preparing him for his current role as an Area Manager.  

Scott attributes his success to the mentorship he received at Aldi: “I felt mentored and supported at each and every stage of my career. When I was approached for the Deputy Store Manager position, I realised that my hard work and ambition had been noticed and as a result, I was being guided into leadership roles. 

“The biggest lesson I’ve learned at Aldi is owning your mistakes. The higher the role, the higher the responsibility. Being honest and learning from mistakes is crucial for personal and professional growth.”  

Richard Holloway, Regional Managing Director for Scotland, said: “I’m delighted to celebrate Scott Woodburn’s remarkable journey in line with National Careers Week and congratulate him on 10 years at Aldi.   

“Scott’s decade of commitment echoes Aldi’s values of hard work, ambition and teamwork and his progression reflects not only his personal growth but also the opportunities for advancement that Aldi provides to its employees.  

“This success story is a shining example of Aldi’s dedication to nurturing talent and fostering a culture that values each team member’s contribution. Aldi won Employer of the Year at the Scotland Food and Drink Excellence Awards 2023 and as we continue to expand, stories like Scott’s underline our commitment to employee success and career development.”  

Aldi is currently looking to recruit over 200 new store colleagues across Scotland.

In a welcome boost to the local economy, the UK’s fourth largest supermarket is looking for people of all levels of experience to fill roles at its stores, including Store Cleaner and Store Assistant, all the way up to Deputy Manager and Assistant Store Manager.  

Aldi hiring 251 colleagues across Edinburgh & Lothians

Aldi is looking to hire 251 colleagues in Edinburgh & Lothians this year as the company looks to open new stores and update others.

Britain’s fourth largest supermarket is on the lookout for people of all levels of experience to fill roles across the region, with salaries of up to £43,440.

The roles include full and part-time positions such as Store Assistant and Deputy Store Manager, all the way up to Assistant Store Manager.

The recruitment push is part of a nationwide expansion drive, with Aldi pledging to create a total of more than 5,500 new jobs up and down the country in 2024.

Store and Warehouse Assistants at Aldi receive a starting salary of £12.00 rising to £12.95 nationally, while those working within the M25 receive £13.55 rising to £13.85.

Aldi is also the only supermarket to offer paid breaks, which for the average store colleague is worth more than an additional £900 a year.

Giles Hurley, Chief Executive Officer of Aldi UK, said: “Our colleagues work incredibly hard, and they are without a doubt a huge part of our success at Aldi. We continue to welcome more and more customers to Aldi stores every week, not just because of our unbeatable prices and local sourcing, but also our amazing colleagues.

“We are looking forward to welcoming even more colleagues up and down the country to Team Aldi during 2024 and this is another step in accelerating progress towards our goal of making affordable, quality food accessible to everyone.”

Aldi recently committed to opening 500 more stores across Britain and is investing more than £1.4 billion throughout 2023 and 2024 as it progresses towards hitting this long-term target. This investment includes work to expand its distribution and store network as well as further improving existing stores and technology infrastructure to support growth.

Those interested in applying for a career with Aldi can visit:

 www.aldirecruitment.co.uk

Aldi donates over 25,000 meals to Edinburgh and Lothians charities over Christmas and New Year

Aldi donates surplus food from all its stores to local charities and foodbanks when stores close early on Christmas Eve. Aldi’s staff L-R Emily Sutton, Carla Louise Gospel and Tamara Mawson-Phipps 24/12/2022

Aldi donated 25,691 meals to those in need in Edinburgh and The Lothians over the festive period.

The supermarket paired up its stores with local charities, community groups and food banks in the area to collect unsold fresh and chilled food when stores closed their doors early on Christmas Eve and New Year’s Eve.

Charities that benefitted from the donations in Edinburgh and The Lothians include The Pennypit Trust, Tummies Not Trash and Winchburgh Food Store.

The food donations are part of Aldi’s successful partnership with Neighbourly, a community giving platform that links businesses to charitable organisations.  

Aldi’s UK stores donate surplus food to good causes each and every day, with over 40 million meals donated to good causes since its partnership with Neighbourly began back in 2019.  

Britain’s fourth-largest supermarket also worked in partnership with Company Shop Group this Christmas to provide around 2,000 meals at its Community Kitchens across the UK in the run up to Christmas.

Liz Fox, National Sustainability Director at Aldi UK, said: “We are so proud to work with such amazing charity partners throughout the UK and the impact they have cannot be underestimated, especially during the winter months when their services are needed more than ever.

“We are pleased that through our partnership with both Neighbourly and Company Shop we have been able to give back to the communities we serve by providing more donations than ever this Christmas.”

Steve Butterworth, Chief Executive Officer at Neighbourly, added: “We’re pleased to have supported Aldi once again during what is often one of the busiest periods for our charities.

“Large donations like Aldi’s allow us to provide vital support to communities across the country who would otherwise miss out.”

Aldi to strengthen its Scottish portfolio with £56m investment over the next two years

 New stores set to open in Broughty Ferry, Straiton and Castle Douglas in 2024, with Aldi’s investment leading to 500 new jobs 

Aldi has confirmed it will continue its expansion in Scotland, with plans to invest more than £56m over the next two years, opening three new stores in Broughty Ferry, Straiton and Castle Douglas next year. 

The move supports the discount retailer’s growth ambitions and will allow it to meet consumer demands for outstanding quality and the lowest value in Scotland.  

In 2023, Aldi became Scotland’s third-biggest supermarket by volume, moving it ahead of Morrisons and Sainsbury’s for the first time. According to recently published Kantar data, Aldi’s share of the grocery market had increased from 9.7% in November 2022 to 10.6% in November 2023[1].  

Aldi has soared in popularity in recent years and welcomed more customers than ever before through its doors, with an additional 5 million customers this year.  

In addition to the new stores in 2024, the supermarket has also committed to extend five of its existing stores, including Erskine, Port Glasgow and Alexandria over the next two years.  

Having been crowned Employer of the Year at the Scotland Food and Drinks Excellence Awards 2023, the investment will see Aldi increase its employees in Scotland by over 10% in 2024.  

Aldi also recently committed to a New Year pay rise, making it the first supermarket in the UK to offer rates in line with the Real Living Wage. It will also guarantee store and warehouse colleagues pay of at least £12 an hour.  

Richard Holloway, Regional Managing Director for Aldi Scotland, said: “2023 was another excellent year for Aldi Scotland, and I am extremely proud that our presence within the Scottish market has continued to be recognised and celebrated.

“We remain committed to the strong relationships we have built with our Scottish suppliers, allowing our customers the opportunity to purchase locally sourced, high-quality Scottish products at affordable prices.  

“As we look to the new year, we remain committed to reaching more customers than ever before, with the opening of more stores and increased investment in Scotland. Next year will be extra special for us as we mark 30 years since we opened our first store in Scotland on Glencairn Street in Kilmarnock. 

“Whether it’s enhancing our product offerings, maintaining the lowest prices, supporting our dedicated teams, or contributing to the communities we serve – every investment is a testament to our unwavering commitment to Scotland.” 

Aldi was commended for its selection of quality, locally sourced Scottish produce in 2023. Its Toradh Scottish Seville Orange Gin was awarded Gold by The Spirits Business’ Gin Masters blind tasting, while its Specially Selected All Butter Shortbread Rounds won Gold in the Christmas Category at the Quality Food Awards.  

Known for its longstanding commitment to supporting community initiatives, Aldi’s Scottish Sports Fund, which has donated nearly £400,000 to amateur sports clubs to date, will continue in 2024. The retailer’s popular Supermarket Sweep initiative will also return for its ninth year. More than £10,000 was donated to Scottish foodbanks through the initiative in 2023.  

In November, Aldi announced a new partnership with Age Scotland, encouraging shoppers to submit festive greetings to help combat loneliness amongst the elderly this winter.  

Aldi makes changes to its Too Good to Go food bag service 

Aldi has extended its reservation window to pick up surplus food bags via Too Good To Go. The move will mean customers in Edinburgh and the Lothians can secure a bag up to 24 hours ahead of the collection time via the app.

The ‘Surprise Bags’ contain a range of grocery products that are approaching their sell-by or use-by dates at a reduced price, costing just £3.30 each to purchase for at least £10 worth of food.

Customers can search for a nearby Aldi store in the Too Good To Go app, before selecting a bag to pick up in-store within a specific time frame, with reservation windows now available from 10pm the day before.

Since partnering with the world’s largest surplus food platform last year, Aldi has sold more than 300,000 Surprise Bags and has been rated the favourite provider of Too Good To Go bags by over one million customers.

Liz Fox, National Sustainability Director at Aldi UK, said: “By extending the time our customers can reserve a surplus food bag via Too Good To Go, we are hoping even more people can benefit from the initiative. 

“Not only has this partnership helped in our goal to cut down on food waste, but Too Good To Go also offers a simple and accessible way for customers to save even more money when shopping at Aldi. It has been amazing to see how many have benefited already since our partnership began.”

In addition to its Too Good To Go partnership, Aldi’s UK stores donate surplus food to local causes all year round.

Since 2019, the supermarket has donated more than 40 million meals via its successful partnership with Neighbourly.