Designer Charles Jeffrey brings Westfield Days: The Sound of Style to Edinburgh

Rock band swim school headlined a night of live performance, DJ sets and Scottish design at Westfield St James Quarter on Thursday night (10 September), as the centre officially became Westfield St James Quarter with the opening of ten days of cultural programming curated by Scottish designer Charles Jeffrey.
The evening was one of three UK events held on the same night for Westfield Days: The Sound of Style, presented in partnership with the British Fashion Council, with sister events at Westfield London and Westfield Stratford City.
In Edinburgh, guests were treated to a headline set from swim school, a performance from drag act Jonbers, a DJ set from Jungle Hussi with guests piped down to the stage by trans piper, Malin Lewis.
Westfield Days centres around Charles Jeffrey’s Listening Room, an immersive installation built from his own archive and soundscapes, and his PUNK FLEA MARKET, a limited-time shop of archival pieces, accessories and exclusive products. Guests got a first look at both ahead of the wider ten-day programme, which runs at Westfield St James Quarter until 20th September.
Born in Scotland, Jeffrey is internationally recognised for blending design, performance, music and culture into a distinctive creative vision.

Returning home for the takeover, he said: “I’m looking forward to celebrating the people, places and cultural influences that inspire my work, on home turf here in Scotland.
“This is ten days of everything that’s shaped me – the music, the people, the chaotic creativity of it all – and I want Edinburgh to feel like it’s part of that story, not just watching it happen.”

Alice Johnson, singer with swim school said: “Headlining the opening night of Westfield St James Quarter was brilliant, and playing alongside everything Charles Jeffrey’s put together for Westfield Days: The Sound of Style made the night feel like something genuinely different for the city.
“Westfield St James Quarter feels buzzing – and we’re proud to have been a part of the launch.”
Anne Ledgerwood, Estate Director at Westfield St James Quarter, said:“This is what the new chapter for Westfield St James Quarter looks like – bold and built around real creative talent.
“Becoming Westfield St James Quarter is an exciting evolution for this destination, and we wanted the launch to feel like that. Ten days of music, fashion and ideas from Charles Jeffrey, one of Scotland’s most exciting creative voices, is exactly the statement we hoped to make.”

Highlights of the Westfield St James Quarter launch included:
- An exclusive Listening Room and soundscapes built from Scottish designer Charles Jeffrey
- The opening of Jeffrey’s PUNK FLEA MARKET, a limited-time shop of archival pieces, accessories and exclusive products
- A headline performance from rock band swim school, alongside drag performer Jonbers, DJ Jungle Hussi and piper Malin Lewis

Guests to Westfield St James Quarter can experience a full programme of talks, workshops and live performances continuing at each centre as part of the wider Fashion Britain initiative.
Highlights include:
- Fri 11 Sept, 5.30-6.15pm: Charles Jeffrey LOVERBOY x V&A Dundee: Scottish Fashion in Conversation. Charles Jeffrey and V&A Dundee’s Kirsty Hassard discuss Scottish fashion history, introduced by the British Fashion Council’s Laura Weir.
- Sun 13 Sept, 10-11.30am: Fashion Photography Workshop: Creating the Narrative with Claudius Ricketts. A hands-on session on building a fashion image from concept to shoot, with real models. Ages 16+.
- Sun 13 Sept, 12-1pm: Love Your Body Dance Workshop with Ivan Blackstock. An energetic Hip Hop-rooted movement session from the choreographer behind Beyoncé’s Brown Skin Girl. Ages 16+.
- Wed 16 Sept, 2-2.30pm: Talk: Tarot, Fashion & Identity with Jade Mordente. Jade Mordente explores tarot and fashion as parallel tools for self-expression.
Full programme of activity is available to view here.
