And now … Matt Hancock’s Cheddar!

 Just when you thought Matt Hancock couldn’t get any cheesier, it has been revealed that he has hired a London advertising agency to help with the next stage of his brand-building exercise – the launch of his very own cheese brand, Matt Hancock’s Cheddar.

Mature, tangy and quintessentially British, Hancock’s eponymous dairy brand looks set to capitalise on the MP’s jungle notoriety, although whether the UK consumer is ready for Matt Hancock in their fridge remains to be seen.

Matt hired independent creative agency isobel, to come up with the cheese brand – which features Hancock’s face and the strapline “Cheese for the people”.

When probed about the branding strategy and creative execution, a spokesperson from isobel said that one of Hancock’s primary aims for launching the brand was to ‘normalise politicians’ and make them more ‘relatable’.

“Everyone loves cheese so why not create a cheese brand for the people?”

The cheese, launching nationally today on Saturday April 1st will be supported by a print, social and OOH campaign – also created by isobel.

You’d be a fool not to try it …

Constituents meet Deidre Brock MP at Warm This Winter mass lobby

‘I felt that Deidre was listening to us and shared our concerns’

Edinburgh North and Leith constituents met with their MP Deidre Brock at Stockbridge Library as part of the nationwide Warm This Winter mass lobby yesterday.

Four constituents spoke to Deidre Brock MP during her surgery hours, and other locals and volunteers from Greenpeace Edinburgh came along to support the campaign for Government-funded insulation, investment in renewable energy and further assistance for vulnerable households during the cost of living crisis.

Volunteers also delivered messages written to Deidre Brock by her constituents over the past few weeks. This event was one of more than 80 taking place across the UK this spring [1]. 

Ian, a constituent from Leith said:  ‘People from Edinburgh North and Leith met Deidre Brock MP in Stockbridge on Friday and shared the messages we’ve collected from other local people about how they are experiencing the cost of living crisis and that they want solutions such as home insulation.

“I felt that Deidre was listening to us and shared our concerns. I voiced my exacerbation at the UK’s woeful record on insulating households – and she was very much in agreement. Deidre also provided helpful advice on an individual basis as to where we could go to access more support to deal with high fuel costs and insulate our leaky properties. 

‘We’re really pleased that, at the meeting, Deidre Brock MP pledged to call for the expansion of Government-funded home insulation schemes, heat pump installation, more investment in renewable energy, and further support for vulnerable households with their energy bills.

“We look forward to hearing from her soon about how they’re pushing for the Energy Bill to work for the constituents of Edinburgh North and Leith and make our homes warmer and bills cheaper.’ [2] 

The recent Spring Statement failed to commit any new money to keep homes warm, and the Government’s promised ‘Green Day’ [3] (30th March) turned into yet another failure on climate action.

Greenpeace Edinburgh volunteers are calling for £5.3bn in new cash for home insulation, £14bn of emergency support for households struggling with bills, and £3.3bn to roll out cheap, clean heating in our homes to get the UK off gas once and for all.

We also need to triple renewable energy by 2030, and stop new oil and gas extraction. The Energy Bill is the next opportunity to legislate for these measures and build a secure energy future, with cheaper bills and warmer, greener homes.  

  1. Map showing events organised in constituencies for the Warm This Winter mass lobby. 
  2. List of MPs who have pledged. 
  3. Read Greenpeace’s full ‘Green Day/ Energy Security Day briefing here. 

A New Deal for local government?

Councils and Scottish Government ‘working hand-in-hand’

First Minister Humza Yousaf has reaffirmed the Scottish Government’s commitment to resetting the relationship with local authorities in a meeting with COSLA President Shona Morrison.

A New Deal for local government has been embodied in the appointment of a dedicated Minister for Local Government Empowerment and Planning, Joe FitzPatrick, who joined the meeting alongside Deputy First Minister Shona Robison.

The New Deal will be jointly agreed with COSLA and will provide greater flexibility over local funding and clear accountability for delivering shared priorities.

The First Minister said: “These early discussions in my first week as First Minister have been an important opportunity for me to reaffirm the Scottish Government’s commitment to working collaboratively with local government.

“Together, local and national governments work hand-in-hand to deliver on our shared priorities for the people of Scotland and the vital public services in our communities whilst recognising the considerable financial pressures across the public sector.

“Work is already underway on developing a New Deal for Local Government. We will work together, through regular and meaningful engagement, to progress this, explore a new fiscal framework for councils and reform our public services.”

COSLA President Shona Morrison said: “I was very pleased to get a meeting with the new First Minister in his first week in office. It was both a productive and positive meeting with a range of issues discussed.

“I certainly hope we can build a strong working relationship as we jointly go about delivering for the people of Scotland.”

Edinburgh Seafood Festival officially opens at St James Quarter

St James Quarter’s Edinburgh Seafood Festival has officially launched today and will run until Sunday 2nd April.

Eager seafood lovers descended on the market this morning and were some of the first to enjoy the culinary seafood delights which will be available all weekend at the Quarter, with vendors including Spanish Moskito Bites, Mana Poke, SanCiro pizza and Lemon Squeezy.

There is also a pop-up from Isle of Harris Distillery and a Prosecco and Sangria Bar, as well as the chance to pick up Scottish fish and shellfish from Catch of the Day fishmongers.

As well as enjoying the freshest produce from top quality vendors, guests looking to brush up on their culinary skills can enjoy a range of workshops and demonstrations, hosted by the experts on the Seafood Stage, located on Level 1, on Saturday 1st and Sunday 2nd April.  

For more information on this year’s Edinburgh Seafood Festival, please visit:

https://stjamesquarter.com/event/edinburgh-seafood-festival-2023

Strachan House residents paint their Gratitude to an iconic artist

Staff and residents at Barchester’s Strachan House care home in Blackhall got creative celebrating the birthday of one of the greatest post-impressionist artists of all time, Vincent Van Gogh, on 30 March. 

Van Gogh was born in 1853 Groot-Zundert in the Netherlands and he created some of the most famous paintings in the world.  

A prolific artist, Van Gogh’s work was notable for its beauty, emotion and colour.  His paintings have been hugely influential since his death, however during his lifetime Van Gogh struggled with poor mental health, he was virtually unknown and remained poor.  He completed more than 2,100 works consisting of 860 oil paintings and more than 1,300 watercolours, drawings and sketches.

Staff and residents spent the afternoon learning about Van Gogh’s life and his distinct style of painting, then tried their hand at recreating his famous sunflowers in a vase painting. Strachan House thought this was an important piece as Van Gogh himself called the piece “GRATITUDE”

Jimmy a resident at the local care home said “what an amazing day learning some facts I never knew about the artist. The art session in the afternoon was a time for me to be able to be expressive through attempting to recreate the famous sunflower picture”

General Manager, Gordon Philp said: “We have had a fascinating day finding out all about Van Gogh, he was such a talent and created some absolutely beautiful paintings. 

“Many of our residents love to paint and they really enjoyed discussing their favourites amongst his works and trying to recreate his techniques.”

Marion Cooper, a resident, said: “We have had such a lovely day recreating one of his works. You don’t know how relaxing it is and I never thought I was much of an artist until today”

Our varied life enrichment programme keeps residents active, and provides a daily choice of engaging physical, mental and spiritual activities tailored to residents’ interests and abilities.

 Strachan House is run by Barchester Healthcare, one of the UK’s largest care providers, which is committed to delivering high-quality care across its care homes and hospitals. Strachan House provides nursing care, residential care, respite care.

Big Book Sale and Family Fun Day at McDonald Road Library on Saturday

JOIN McDonald Road Library this Saturday 1 April 2023 for their Big #BookSale and Family Fun Day!

There’ll be #Bookbug sessions, an extended Lego Club, a sensory storytelling for toddlers and their grown-ups from Once Upon A Raindrop, competitions, crafts and more!

We’re hiking parking charges by 20% to support vulnerable residents, says council

AND NO, IT’S NOT AN APRIL FOOL JOKE!

We’ve raised some of our fees and charges in order to prioritise support for our most vulnerable residents, says the City of Edinburgh Council.

COUNCIL STATEMENT:

On 1 April, we will raise on-street parking charges by 20% for all levels except resident permits and town centres. This will raise around £800,000 which will help us to improve roads and transport while keeping costs down for other fees – particularly those which impact older people and those on low incomes.

For instance, we will freeze the cost of day care services and Garden Aid for the elderly and adults with disabilities. We will also keep the costs of burial fees, community alarms and telecare services at their current levels.

The increase in parking charges will also allow us to create a £100,000 fund for community-led cultural projects.

Meanwhile, a ‘Library Fine Amnesty’ period will be put in place to prevent potential barriers to our services. Audiobook and movie rentals plus photocopying costs will be frozen at libraries too.

This will all be possible thanks to the rise in parking fees. A full and accessible list of the new charges will be published soon, or you can view the proposals on pages 24 to 47 of this report agreed by members of the council’s Finance and Resources Committee yesterday (Thursday 30 March).

Scottish Parliament launches digital education session for schools

The Scottish Parliament has launched a new digital education offering to help schools in Scotland who are teaching Modern Studies.

Free, online classroom sessions are available for teachers to book, which includes a live interactive lesson with a Scottish Parliament education officer.

These informative sessions last around 45 minutes and cover important elements from the Modern Studies curriculum.

The digital sessions are being offered as a complementary option alongside in-person school visits to Holyrood, as well as outreach visits by Parliament staff to Scottish schools.

“Over the last few years, our team has focused on delivering a high-quality and informative online experience,” said Education Manager, Caroline Schofield.

“We know it can be difficult for some schools to get to Edinburgh, and so with these digital sessions, all you need is a screen and a webcam, and pupils can still enjoy a ‘virtual’ trip to learn about their Parliament.”

https://youtu.be/jg-kKYz2isc

Lynda Swanson, who has been teaching Modern Studies for over 25 years, and is currently at Mackie Academy in Stonehaven, said that after organising an in-person trip became “a little tricky with costs and staffing”, she took up the offer of a digital session for her class of National 5 learners.

“The session covered a lot of things we’ve covered already in class, and offered a different insight into them. It’s also helpful for revision purposes, and the presenter, Angela was very good at engaging the learners, asking them questions.”

She praised the session for being time-saving and cost-saving and recommended other teachers to consider the option.

These digital sessions are available throughout the year and can be booked for free from www.parliament.scot/education.

Book a digital education session

Watch a short trailer promoting the sessions