Into Film, the UK’s leading charity for film, TV, and games in education, has released new research that found that school trips to the cinema provide a powerful cultural enrichment opportunity that supports young people’s educational, personal and social development.
Into Film runs a renowned culturally valuable annual initiative, the Into Film Festival, which provides primary, secondary and SEND schools and colleges across the whole of the UK the chance to book free class visits to their local cinema.
The Into Film Festival runs in cinemas in every corner of the UK, from the Orkney Islands to Truro and everywhere in between. Events are often paired with additional live events and discussions alongside the film, with producers, directors and other professionals who work in the screen industry.
Every year, over half a million 5-19-year-olds and their educators share the joy of cinema through the Into Film Festival, which is taking place this year between 6-27 November. Over 100 different films will be shown in over 600 cinemas and community spaces. It is the UK’s largest free film festival for children and young people and is highly valued by schools wishing to provide quality cultural opportunities for pupils.
The study, funded by Cinema First, gathered insights on their cinema experiences from 3,044 children and young people aged 7–18 across the November 2025 Into Film Festival and the 2026 Spring Cinema Programme. The research which was conducted as a pilot in 2025/26 will continue in 2026/27 to further understand the impact of school cinema trips for young people, including their cinema habits, motivations and barriers, and to identify practical opportunities for the cinema sector for the future.
The findings emphasise the critical role cinemas play in providing equitable access to cultural enrichment:
Cultural Access: For 10% of attendees, the festival was their first ever cinema trip. Furthermore, 19% of respondents identified school as their primary decision-maker for film outings, making educators a key provider of theatrical exposure for nearly 1 in 5 children and young people. At present, one in five primary and secondary pupils receive no enrichment activities in an average week, rising to one in four for pupils from disadvantaged backgrounds.[1] School trips to the cinema offer individual and collective cultural experiences that extend far beyond a standard school outing.
Building Community, Belonging and Wellbeing: Amid growing concerns around youth isolation, cinema offers a powerful space for connection. 70% of respondents reported that being at the cinema made them feel part of something bigger, citing that the communal setting fostered feelings of safety, community, and belonging. Cinemas can offer a unique space for social connection and shared experiences amongst their peers.
Positive, Responsible Screen Time: Contrasting mainstream concerns about screen use, the research highlights that screen use—when time-limited, overseen by trusted adults, and embedded in an in-person social setting—supports critical reflection, literacy, and academic confidence.
Drivers of Attendance: Word-of-mouth recommendations from friends and family proved to be the single strongest influence on film choice. While 74% described cinema visits as exciting special events, cost and winter seasonal factors heavily dictated personal leisure choices, with 11% choosing cinema as their top holiday activity.
Educational Impact & Focus:
- 67% reported enhanced imagination after watching a film in the cinema.
- 66% felt better equipped to communicate their thoughts.
- 64% engaged in follow-up film discussions with peers or teachers.
- 63% reported improved story comprehension and predictive skills.
- 36% noted improved classroom focus and concentration.
- Over 50% reported an increased capacity to understand others’ feelings and experiences.
Designing cinema experiences that combine the appeal of the big-screen experience with community and educational partnerships, can strengthen local relationships and help nurture the next generation of cinemagoers.
Fiona Evans, CEO, Into Film and former teacher, said: “The Into Film Festival is unique in delivering access to culture for UK schools on such an incredible scale. Going to the cinema is a magical experience, full of opportunities for learning, empathy and inspiration.”
The annual Into Film Festival educator bookings and programme are now live:
