- M&S takes the crown for the most winners in this year’s Good Food Christmas Supermarket Taste Awards, scooping seven of the 21 categories, with Waitrose winning five categories.
- Over 185 products from 13 supermarkets were blind-tasted, and anonymously rated by a panel of expert judges overseen by an independent adjudicator, winners include Morrisons £3.25 pigs in blankets, and Asda £5 mulled wine.
The UK’s number one food media brand, Good Food, has announced the results of its Christmas Supermarket Taste Awards, judging the best festive foods from 13 supermarkets across 21 categories, from smoked salmon to Christmas cake, pigs in blankets and mulled wine.
To arrive at the winners list, over 185 products were blind-tasted by Good Food’s expert panel, overseen by an independent adjudicator. All packaging was removed and food prepared and cooked following pack instructions and presented by an independent home economist. The judges submitted comments and a score out of 10 for each product in the category via anonymous online judging forms.
The full results are in the iconic Good Food Christmas issue which is on sale now with a “Make Christmas memories” message, packed with over 90 thoroughly tested recipes for memorable celebrating, entertaining and gift-giving, plus features on reducing food waste and tips for using up leftovers.
Of the thirteen supermarkets, M&S won the most, scooping seven wins out of the 21 categories, including Best cranberry sauce and Best classic mince pies.
Waitrose was awarded five wins including: Best turkey crown, Best Christmas cake and Best Christmas pudding. Asda and Aldi tied for third place with three wins each, while Morrisons won the coveted Best pigs in blankets category and Co-op Best showstopper dessert.
Lily Barclay, Content Director, Good Food, says: “Good Food celebrates its 35th anniversary this year, which means 35 years of Christmas memories.
“Our iconic Christmas issue will help create more memories with reinventions of retro classics and ideas for meaningful home-baked Christmas gifts.
“The Good Food team of experts started testing in August for the mammoth Good Food Christmas Supermarket Taste Awards, creating the ultimate guide to festive food buys.
“This Christmas the supermarkets have outdone themselves with the range and quality on offer, and our selection of winners will help save time in the kitchen, so you can focus on celebrating the festive season with family and friends..”
The results of the Good Food Christmas Taste Awards 2024, with judges’ comments:
Best smoked salmon
Winner: Booths Strong Oak Smoked Scottish Salmon, 200g (£8.00)
Judges’ comments: “This has nice thick slices with a classic, crowd-pleasing smoked flavour that would work well in sandwiches.”
Best hot canapé
Winner: M&S Collection Barber’s Extra Mature Cheddar & Ham Hock Scone, 290g (£7.50)
Judges’ comments: “The scone has a great flavour and a lovely, crispy texture. The ham works beautifully with the creamy roux and buttery, cheesy notes – it’s easy to eat and perfect for nibbles with drinks.”
Mains
Best turkey crown
Winner: Waitrose Glorious Treacle Glazed Turkey Crown, 2.5kg (£60)
Judges’ comments: “This juicy turkey has excellent flavour, complemented by the herby chestnut stuffing and a lovely saltiness from the bacon.”
Best alternative Christmas main
Winner: Aldi Specially Selected Wagyu Wing Rib, 1.8-2.8kg (£24.99 per kg)
Judges’ comments: “This impressive-looking joint would make a fantastic showstopper. The meat has a good texture, and the outside sears well.”
Best gammon
Winner: Aldi Specially Selected Sugar Baked Crackling Gammon Joint, £18.99
Judges’ comments: “A clear winner for the judges – this centrepiece gammon is complete with crunchy crackling and juicy, tender meat.”
Best pigs in blankets
Winner: Morrisons The Best pigs in blankets, 210g (£3.25)
Judges’ comments: “Caramelised onions give these a touch of sweetness, with pleasing crispy bacon and good texture to the sausage-meat.”
Best cranberry sauce
Winner: M&S Cranberry Sauce (fresh), 400g (£3.25)
Judges’ comments: “This cranberry sauce has a nice sweetness, a distinct cranberry flavour and a pleasing tartness. It’s perfect for making sandwiches with your Christmas leftovers.”
Best vegetarian main
Joint winner: Waitrose Ultimate Plant-based Festive Wellingtons, pack of two (£7.50)
Judges’ comments: “This vegetarian mushroom wellington has a flavourful umami kick, crispy pastry, lovely mushroom and thyme notes, and warming gravy.”
Joint winner: M&S Collection Handcrafted Honey Glazed Vegetable & Barber’s Cheddar Galette, 400g (£12.50)
Judges’ comments: “This hearty galette impressed the judges: it is incredibly flavoursome, enjoyably cheesy and has plenty of veg.”
Best vegan main
Joint winner: Tesco Finest Roasted Vegetable & Cranberry Star, 340g (£6)
Judges’ comments: “This attractive centrepiece features beautifully nutty and umami flavours with notes of thyme, marjoram and sweet onion. It has buttery, flaky pastry and festive star shapes.”
Joint winner: Aldi Plant Menu Vegan No Turkey Crown, 490g (£4.99)
This no-turkey crown does a great job of replicating the texture of meat quite well. It would go down extremely well with roast potatoes and a generous helping of gravy.
Festive desserts
Best Christmas cake
Winner: Waitrose No.1 Hand-Decorated Matured Rich Fruit Cake, 1.5kg (£18.50)
Judges’ comments: “This Christmas cake has a generous amount of marzipan, a slightly crumbly texture – which guests might take as homemade – and a pretty, impressive appearance with good, solid icing.”
Best alternative Christmas cake
Winner: Asda Ginger and Caramel Snow Cake, serves 16 (£12)
Judges’ comments: “The gingerbread and caramel cake captures the festive spirit beautifully. Its appearance is charming, both as a whole and when sliced, making it an attractive addition to any holiday spread. The cake boasts a strong gingerbread flavour that is nicely balanced, and the sponge is wonderfully soft and spongey.”
Best Christmas pudding
Winner: Waitrose No.1 Jewelled Cointreau & Cranberry Christmas Pudding, 800g (£15)
Judges’ comments: “This Christmas pudding has a rich flavour, a pretty fluted shape, lots of cherries and whole almonds, and a nice spiced citrussy note.”
Best showstopper dessert
Winner: Co-op Irresistible Spiced Gingerbread Crown, 600g (£8)
Judges’ comments: “This golden sponge crown boasts a lovely gingerbread flavour with warming ginger and cinnamon notes, complemented by a rich caramel sauce and toffee drizzle. It looks impressive, is easy to serve, and has a homemade, festive taste.”
Best trifle
Winner: M&S Sticky Toffee Trifle, 1kg (£15)
Judges’ comments: “This trifle features a delightful blend of caramel, gingerbread and butterscotch flavours, beautifully paired with whipped cream and luscious custard. The layers are clear and well-textured, with attractive toppings.”
Best free-from dessert
Winner: M&S Chocolate & Orange, Fruit & Nut Brownie, 630g (£12.50)
Judges’ comments: “This gluten-free brownie tastes like it is made from quality chocolate, and the hint of orange isn’t overbearing.”
Festive bakes
Best classic mince pies
Winner: M&S Collection Mince Pies, pack of six (£4)
Judges’ comments: “These classic mince pies have a beautiful, unique design with a well-patterned top, buttery pastry with a good mouthfeel, and a nicely spiced filling with discernible fruit.”
Best flavoured mince pies
Winner: Morrisons The Best Cherry Bakewell Mince Pies, pack of four (£2.75)
Judges’ comments: “These Bakewell-flavoured mince pies feature a pretty flaked almond topping and a well-balanced frangipane that’s not too sweet. The mincemeat is moist and fruity, creating a pleasant hybrid of a classic mince pie with a nutty, crumbly twist.”
Best gluten-free mince pies
Winner: Waitrose Mince Pies, pack of four (£2.90)
Judges’ comments: “These gluten-free mince pies have a nice texture that holds together well without crumbling too much.”
Best vegan mince pie
Winner: Asda Free From 4 Mince Pies 220g (£2)
Judges’ comments: “These vegan mince pies have a beautiful, uniform appearance with a simple star decoration and feature a lovely, juicy filling. The pastry is crisp with a good crumbly texture and a nice sugary top, making them a delightful treat.”
Best biscuit tin
Winner: M&S Collection Shortbread Tin, 400g (£10)
Judges’ comments: “These Christmas shortbreads are melt-in-the-mouth buttery, with a good salty hit and a rich, milky chocolate coating. Their soft, crumbly texture makes them a true winner.”
Best mulled wine
Winner: Asda Extra Special Mulled Wine, 75cl (£5)
Judges’ comments: “This mulled wine offers a delightful boozy flavour with a rich ‘mulled’ quality, making it a standout choice for a sweet, spiced experience.
All prices correct at time of publishing.
The Christmas issue of Good Food is out now, get your copy in store or order direct from www.MagsDirect.co.uk
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