Two iconic tourist attractions, one unforgettable event, and two inspirational individuals from Edinburgh have received recognition at Scotland’s premier tourism and events awards.
Five businesses and individuals from the city received awards at the Central and East of Scotland Thistle Awards regional final at Sheraton Grand Hotel, Edinburgh last week (Thursday 26 September).
The Scottish Thistle Awards, with headline sponsors Johnstons of Elgin, celebrate the very best of the tourism and events industry. They have become an annual celebration of excellence, collaboration, and innovation within one of the country’s most important sectors.
2024 saw more than 700 entries submitted by individuals, businesses, events, and community organisations in the bid to be recognised for the role they play in making Scotland a must-visit, must-return destination.
Winners from across the city include:
Camera Obscura & World of Illusions which took home two awards. Edinburgh’s oldest visitor attraction was named Tourism & Hospitality Employer of the Year and winner of the Climate Action Award, which celebrates businesses making significant progress towards net zero.
Judges praised the Edinburgh attraction for its environmental sustainability practices and supportive work environment.
Andrew Johnson, General Manager at Camera Obscura & World of Illusions said: “We are very grateful to the judges for these prestigious awards and to our dedicated team for their tireless efforts.
“Their commitment to enhancing our facilities and visitor experience has been invaluable. Thank you to our visitors for continuing to enjoy our unique offer of interactive fun.”
Edinburgh’s Hogmanay 30th Anniversary Celebration won the award for Outstanding Cultural Event or Festival.
The category recognises the outstanding cultural events and festivals that are part of Scotland’s tourism offering.
In 2023, Edinburgh’s Hogmanay once again welcomed the world to party in Scotland’s capital, celebrating a milestone 30th anniversary with a spectacular programme of world-class events. Produced by Edinburgh creatives Unique Assembly, over 100,000 revellers partied their way into 2024 at a 4-day carnival of fire, light, music, and dance.
Edinburgh’s Hogmanay Festival Directors Penny Dougherty, Dani Rae, Nik Whybrew and Al Thomson said: “We are immensely proud that Edinburgh’s Hogmanay has been recognised at the Thistle Awards.
“Reaching a milestone 30th anniversary in 2023, Edinburgh’s Hogmanay goes from strength-to-strength, and we can’t wait to welcome the world to party at the Home of Hogmanay again this year.
“A huge thank you to the incredible Unique Assembly team and all our event partners who make the festival happen.”
The Best Visitor Attraction award was presented to The Scotch Whisky Experience with judges impressed by the attraction’s clear culture for innovation including several examples such as tasting and story-telling experiences.
Susan Morrison, Chief Executive of the Scotch Whisky Experience said: “We are thrilled and honoured to receive the award for Best Visitor Attraction. A huge thanks to our amazing customer-facing and support teams.
“This award is truly the culmination of everyone working together to welcome the world and help them on their journey to fall in love with Scotch whisky.”
Meanwhile, Annika Schneider, PA to the Chief Executive at The Scotch Whisky Experience, received the Rising Star Award, sponsored by HIT Scotland. This new award recognises the achievements of passionate and enthusiastic individuals at the start of their careers in tourism and hospitality.
Susan Morrison added: “We are incredibly proud of Annika and delighted that with the Rising Star award, she has the recognition that she deserves.
“From day one, she has been a joy to work with, an amazing colleague and addition to The Scotch Whisky Experience team. Inquisitive and creative, Annika epitomises our values and is a worthy Rising Star award winner!”
Amanda Wrathall from the EICC, won the Tourism Individual of the Year award. This award celebrates individuals who act as ambassadors for change within the industry, showcasing a commitment to tourism as a force for good.
The judges highlighted Amanda’s genuine love for her job and her industry and has a significant record of achievement.
Amanda is an Edinburgh local with over 30 years of experience in the hospitality and events industry, starting her career as a banqueting waitress to her current role as Sales and Marketing Director at the Edinburgh International Conference Centre.
On receiving the award, Amanda said: “To be recognised in this particular category is incredibly humbling. Tourism in Scotland thrives because of the multitude of talented and passionate people who choose to work in this brilliant sector.
“Whilst individual recognition is gratifying, for me, this award is shaped and shared with the inspirational colleagues I have been fortunate enough to work with over the last 35 years.”
VisitScotland Regional Director Neil Christison said: “Huge congratulations to all our regional winners for this incredible achievement.
“It is fantastic to see such recognition for the region’s vibrant tourism offering, as well as the passionate and dedicated individuals who work within it.
“I wish everyone the best of luck for the national final in November where they will be representing Edinburgh.”
The Scottish Thistle Awards champion innovation, collaboration, and sustainable practices, in line with the ambitions of the national tourism strategy, Scotland Outlook 2030.
Responsible tourism is at the heart of the Scottish Thistle Awards, supporting the aim for Scotland to be recognised globally as a leader in this field. Entrants to all categories must evidence how they have embraced best practice covering the four key areas of a low carbon economy, inclusivity, thriving communities and Scotland’s natural and cultural heritage.
In addition to the Central and East Scotland Thistle Awards, VisitScotland delivers the West of Scotland Thistle Awards. The regional awards programme also includes the Highlands & Islands Thistle Awards (HITA), the Aberdeen City and Shire Thistle Awards (ACSTA) and the South of Scotland Thistle Awards.
This year’s national sponsors of the Scottish Thistle Awards include headline sponsor, Johnstons of Elgin, as well as Abbey UK, LNER, The Macallan Estate, STV, Jacobite Loch Ness Cruises, Historic Scotland, and Fishers. The Scottish Thistle Awards also includes a media partnership with News Scotland including The Times Scotland and the Scottish Sun.
For a full list of shortlisted finalists, please visit: www.scottishthistleawards.co.uk
PICTURES: Connor Mollison
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