LIDL LAUNCHES 1,000 ‘MYSTERY BOXES’ EACH WORTH OVER £100
- The supermarket is launching its first ever series of ‘Mystery Boxes’, packed full of characteristically random Middle of Lidl items for just £20
- Fans will be able to get their hands on a wide selection of cult items, collectively worth over £100, from ukuleles to sandwich toasters and swimming goggles
- Of the 1,000 limited edition boxes up for grabs, 50 lucky shoppers will also receive a high-value bonus item worth up to £199; anything from a swimming pool, to a dehumidifier, lawnmower or even a paddle board!
- The Lidl Mystery Box will be available to purchase for £20 from 10am Thursday 15th August via www.lidlmysterybox.co.uk – but be quick!
The secret is out – Lidl is launching its first ever series of ‘Mystery Boxes’, each stuffed full of weird and wonderful ‘Middle of Lidl’ items, from coffee machines, ukuleles, goggles, crochet kits, massage guns and more!
Worth over £100 each, the launch will see just 1,000 limited edition boxes up for grabs, priced at just £20 each. The question is, what will be inside the box?
For 50 lucky dippers, a shiny Bonus Item Coupon will be hidden inside, unlocking a bigger bonus item worth up to a whopping £199. Coupon holders could receive anything from a Grillmeister 2-Burner Gas Barbeque to a Tower Air Fryer 5 in 1 Smokeless Grill, a Livarno Garden Furniture Set or even an Inflatable All-Round Stand-Up Paddle Board – so run don’t walk!
With Mystery Boxes bursting on to the scene with brands such as Candy Kittens* and Nike** jumping on the trend, the launch of the Lidl Mystery Box is a celebration of the beloved cult classic ‘Middle of Lidl’ which regularly grips the nation’s attention with its unpredictable product offering.
They have recently gained significant traction online, with #MysteryBoxes trending on social media with a whopping 175.9M posts***. Shoppers are clearly looking to add some additional Middle Aisle pizzazz to their shopping sprees, and Lidl’s latest drop provides just that.
In true ‘Middle of Lidl’ fashion, each box presents different surprises; fans could receive a Silvercrest Slushie Maker in one, whilst in another, shoppers could channel their inner Arnold Schwarzenegger and get DIY savvy with Parkside Spanners, or even learn a few chords with a Clifton Ukulele. Each box is a mystery just waiting to be solved…
Hopeful mystery-solvers can head to www.lidlmysterybox.co.uk to purchase one of the 1,000 Lidl Mystery Boxes from 10am Thursday 15th August for just £20 – available while stocks last.
All proceeds of the Mystery Boxes will be donated to the NSPCC.
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