UNIQLO is preparing to open the doors to its first and highly anticipated Scottish store in Edinburgh today.
Welcoming the city’s shoppers to the Princes Street store, the opening is set to regenerate the capital’s shopping scene. Boasting a spacious retail space spanning approximately 1,400 sq meters across two floors, the first Scottish store showcases the full collection of LifeWear for men, women, kids and babies.
Alessandro Dudech, Chief Operating Officer at UNIQLO U.K said: “We are delighted to bring UNIQLO to the thriving city of Edinburgh.
“Our brand is dedicated to providing innovative and high-quality clothing that caters to the needs and preferences of diverse lifestyles. With our presence in Edinburgh, we aim to become an integral part of the local community, offering a unique shopping experience that blends style, comfort and affordability.”
Housed in the iconic, modernist purpose-built retail store, designed by Johnson-Marshall and Partners in 1965, the UNIQLO Princes Street store features a wide range of popular collections.
Customers will be able to explore linen, BLOCKTECH, the brand’s smart range of water resistant and windproof items, as well as the high-performing AIRism collection, renowned for its lightweight, moisture-wicking fabrics that adapt seamlessly to diverse climates.
UNIQLO SS24 collection available in Princes Street store from 25th April.
Lord Provost of the City of Edinburgh, Robert Aldridge, said: “It’s fantastic news that UNIQLO, a global brand and one of Japan’s foremost casual wear retailers, has chosen Princes Street here in the Capital as the location for their flagship Scottish store.
“This is testament to the pull of our city to major international companies and I’m really looking forward to seeing the store open its doors. I’m encouraged to hear that UNIQLO will be partnering with local charity, Social Bite, working towards ending homelessness.
“Edinburgh is a city that is truly open for business and I’m excited to see what the future holds for Princes Street and beyond. I’m sure UNIQLO will make their mark here and I wish them every success.”
In-store Experience
The Japanese retailer’s first Scottish store focuses on experience-led features for customers including; RE.UNIQLO Studio and an in-store Japanese tearoom.
Following the success of UNIQLO UK’s first in-store café, which opened last year in the Covent Garden store, the Princes Street store will proudly unveil the brand’s second UK in-store café. Developed in partnership with Japanese tearoom, Katsute100, the space will offer customers Japanese inspired refreshments on the first floor, overlooking a picturesque view of Princes Street Gardens and the spectacular Edinburgh Castle.
Located next to the cafe is the RE.UNIQLO Studio where customers can recycle, repair or remake their favourite UNIQLO items so they can keep wearing and loving them for longer. In partnership with Scotland’s other national drink, IRN-BRU, customers can add BRU-themed embroidery pieces to their UNIQLO items for a limited time only. This is an exclusive to the Edinburgh RE.UNIQLO counter until the end of May 2024.
Limited edition designs in partnership with IRN-BRU, available for embroidery in the RE.UNIQLO Studio until the end of May.
Local partners
UNIQLO will champion local craftsmanship in the Princes Street store, featuring exclusive collaborations with Tom Fraser, Principal of the Chippendale School of Furniture and local artist Arran Rahimian, Tom’s hand-crafted benches will sit across the store’s interior, while Arran’s bespoke artworks will be found in the fitting rooms and adorned upon exclusive goody bags that will be distributed during the launch day festivities.
Other local partnerships that will be featured within the new UNIQLO store include an instore library with a curated collection of books provided by Golden Hare Books, giving customers an opportunity to read while in-store. Botanical studio, PYRUS has also lent its expertise, dressing the store with beautiful floral arrangements inspired by Edinburgh’s natural landscape, adding a vibrant and welcoming atmosphere upon entry to the store.
Curated collection of books provided by Golden Hare Books
Additionally, UNIQLO will partner with local charity Social Bite to support its mission to end homelessness. As part of this partnership UNIQLO is working with Social Bite to develop recruitment pathways by creating in-store job opportunities for the people the charity supports. Edinburgh staff will be volunteering with Social Bite and have provided clothing donations.
Opening Day Offers and Events
To commemorate the grand opening, UNIQLO Edinburgh is hosting special promotions and events, offering customers the chance to discover the latest styles and enjoy exclusive offers.
The first 100 customers through the door will receive a goody bag while UNIQLO app customers will be in with the chance of winning a trip to Tokyo, by scanning the app with any purchase during opening weekend to be entered into the draw. There will be limited price promotions exclusive to the Princes Street store on items such as Ultra Light Down, Extra Fine Merino sweaters, pleated wide pants and selected innerwear for both men and women.
Fans are invited to share their excitement across social channels using #UniqloEdinburgh, when they spot the activity including the UNIQLO branded Edinburgh Trams in the wake of the opening.
UNIQLO currently has 19 stores in the U.K. The new Edinburgh Princes Street store opens hot on the heels of One Oxford Street in London on 18th April 2024.
The UNIQLO Edinburgh store operates during regular business hours, providing shoppers with ample opportunities to experience the brand’s renowned offerings. Whether seeking timeless classics or contemporary trends, UNIQLO invites the Edinburgh community to visit its newest location.
For more information about the new store, please visit:
https://www.uniqlo.com/uk/en/content/edinburgh.html
25
0
20
