Scamp & Dude, the renowned British purpose-led fashion womenswear brand, has announced it will be opening its newest retail location in the lifestyle district of Edinburgh, St James Quarter, on Saturday (9th September).
Scamp & Dude was established with a clear mission: to bring accessible fashion, joy, and vibrancy into every wardrobe, whilst using its big heart to give back to those going through difficult times. Beyond just serving as a retail outlet, the new premises also doubles up as a friendly, supportive environment to welcome new and existing consumers which celebrates the power of community.
The opening of the new 2,939 sqft store in Edinburgh comes after a year of expansive growth for the brand, which will also see the opening of a store in Battersea Power Station, London. Scamp & Dude’s only store in Scotland will be situated on Level 3 in St James Quarter, which is home to some of the best and most exciting brands the city has to offer.
To kick off the Edinburgh store’s grand opening this weekend, Scamp & Dude will be hosting immersive and fun activities and will be giving away an Edinburgh-exclusive Scamp & Dude tote bag to all shoppers that spend £100* or more over launch weekend. The tote bag has been designed in a new floral leopard print and cannot be purchased in other stores or online. (*one per customer, whilst stocks last)
The new store will showcase Scamp & Dude’s stylish collection of womenswear, kids wear as well as charitable products and will be a fitting location for the brand’s loyal and rapidly growing community in Scotland, who known as the ‘Duders’.
The retail space will also serve as a venue for the brands ongoing charity campaigns and events, which Scamp & Dude are renowned for and will continue to run at the new St James Quarter store.
This includes the #SuperScarfMission which for every scarf sold, another is donated to a woman starting chemotherapy. To date, over 23,000 have been donated via hospital partners with a mission to reach 63,000 by next year (the approx. number of women who start chemotherapy per year).
In addition, the new Scamp & Dude store will also be home to an interactive Superpower Button, a first for the brand, which will give shoppers the chance to be assigned their very own superpower at the touch of a button.
Scamp & Dude founder and CEO, Jo Tutchener-Sharp, said: “We are thrilled to be bringing Scamp & Dude to Edinburgh as our first Scottish location as we feel there is already a real flavour for the brand here in Scotland.
“Being located in St James Quarter alongside so many other great brands is an honour, and we cannot wait to officially launch on the 8th of September. Our loyal community of ‘Duders’ has grown rapidly, with many located here in Scotland.
“We are looking forward to bringing the store to where our community has expanded to and providing a physical space for customers to experience the Scamp & Dude magic in person.”
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