Seatbelt safety campaign launched

Almost one in ten always drive without wearing a seatbelt, new research reveals

A new hard-hitting campaign launched today by The Scottish Government and Road Safety Scotland asks drivers to wear a seatbelt and warns that not wearing one could cost them their lives – having a devastating impact on the loved ones they leave behind.

Figures show 13 per cent of those killed on Scotland’s roads over the last five years were not wearing a seatbelt. Despite this, new research reveals that almost one in ten drivers always drive a car without wearing a seatbelt.

Drivers surveyed feel that drink-driving, drug-driving, using a phone while driving, driving while fatigued and driving aggressively are all ‘riskier’ than not wearing a seatbelt while driving. Passengers not wearing a seatbelt was seen as ‘risky’ by just 27 per cent.

Minister for Transport Graeme Dey said: “Wearing a seatbelt is something everyone can do to reduce injuries and save lives.

“The consequences of not wearing your seatbelt can be devastating if a collision occurs – not only for the driver and passengers but for other people, including your loved ones.

“This campaign delivers a stark but necessary message to anyone travelling in a car: It’s not just you who gets hurt. Wear a seatbelt on every journey.”

When it comes to considering the serious consequences of not wearing a seatbelt, the majority of drivers surveyed thought of themselves first and were concerned that they might get seriously injured or die if they were involved in a collision. This was ranked above ‘causing injury to someone else’ or the ‘emotional damage they would cause to other people’ (friends, family, emergency services).

Superintendent Simon Bradshaw, Deputy Head of Road Policing said: “Wearing a seatbelt is not a choice, it’s the law and the evidence is clear that seatbelts save lives; it’s not just you that could get hurt if you don’t.

“Our officers will interact with and educate drivers and passengers where necessary but we will also continue to take appropriate enforcement action and those caught not wearing a seatbelt could be fined up to £500.  We’re also reminding drivers it’s their responsibility to ensure all passengers under 14 wear their seatbelts, and they can be fined for every child not properly restrained.”

Running across TV, cinema, radio, digital and outdoor channels, the hard-hitting campaign creative underlines that a collision without a seatbelt doesn’t just hurt you, it can also be devastating for those you leave behind.

Set in a testing facility, the new ad features a car with a crash test dummy – not wearing a seatbelt – in the driver’s seat. As the car starts to drive towards a wall, the camera pans away from the impact and focuses on the effects on the driver’s family as they deal with their grief.

A crash test dummy family are seen sitting at a dinner table with an empty seat poignantly left for their lost family member as the final line appears: ‘It’s not just you who gets hurt. Wear a seatbelt.’

For more information go to roadsafety.scot or the Road Safety Scotland Facebook and Twitter (@roadsafetyscot) pages.