Aldi Scotland has launched its ‘Not Socks Again?!’ campaign for the second year running, following its widespread success in 2021, which saw more than 2000 pairs of socks donated to good causes.
The initiative encourages customers to donate any unwanted or extra unused socks they may have received as Christmas gifts to charities supporting people in need across Scotland.
Every year, millions of people receive socks for Christmas that they often don’t want or need, charities across Scotland do, and Aldi’s ‘Not Socks Again?!’ campaign aims to put these gifts to better use by donating new and unused socks to those who need them most.
Aldi’s Sock Amnesty’ boxes will be in stores across Scotland from the 3rd of January until the end of the month, where people can drop off their unused socks to help keep vulnerable people warm this winter.
Aldi has linked up with three Scottish charities for this year’s initiative: Aberlour Children’s Charity, Simon Community Scotland, and Bethany Christian Trust.
The Bethany Christian Trust are working toward the goal of ending homelessness in Scotland. The team at the Bethany Christian Trust offer a broad range of services, from assistance with housing, education and employment, to crisis intervention wellbeing support.
Nathanael Smith, Community Fundraiser, Bethany Christian Trust, said: “It’s surprising how much a good pair of socks can make a difference in someone’s life.
“It’s a simple gift that can mean warmth, comfort and dignity to those in need. Thanks to Aldi for making such an amazing project possible.”
Richard Holloway, Regional Managing Director for Scotland, said: “Following an immensely challenging year, the team at Aldi Scotland were eager to support charities which are working tirelessly to help those in need.
“In winter, charities are always looking for essential items to be donated, and so we thought, why not encourage our customers to donate any unwanted gifts of socks to people who truly need them.
Aldi will also contribute a £250 donation to each charity in the hope of helping the most vulnerable in our communities.
Aldi’s Sock Amnesty boxes will be in store from 3rd January and customers are invited to drop off any unwanted, new and unused, socks which will be donated to the charity in their local area.”
This initiative builds on Aldi’s commitment to supporting communities across Scotland. Since 2016, Aldi’s Scottish Sports Fund has supported over 500 local clubs with more than £290,000 worth of donations.
In addition, Aldi has helped to provide over 10 million meals to vulnerable people across the UK through its partnership with community engagement platform, Neighbourly. Aldi also helped 12 local foodbanks this year after it relaunched its popular Supermarket Sweep programme this year.
To find your nearest Aldi store please visit their website here and donate your unwanted socks this Christmas.
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