New local channel on air in January
STV Edinburgh will launch in early January 2015 with a magazine show broadcast live from the capital each weekday evening. The Fountainbridge Show will be presented nightly from the studio by former Heart and Real Radio breakfast show host Ewen Cameron and broadcaster and presenter Hayley Matthews.
Ewen and Hayley will be joined on the live programme by roving reporters Zara Janjua and George Ward. The Fountainbridge News will air from 1830 – 1900 each evening, followed by The Fountainbridge Show from 1900 – 2030.
The Fountainbridge Show will reflect what’s happening in the city each day with a combination of local news, community features and live entertainment.
STV Edinburgh will be on air midday to midnight each day with an entertaining mix of news and features, live and interactive formats, and quality acquired and archive programming, including Take the High Road and Days of Honour.
Paul Hughes, channel editor for STV Edinburgh said: “The launch of STV Edinburgh offers a brand new platform for local community groups in the capital city to share their stories. The Fountainbridge Show is part of an entertaining schedule with locally relevant content for this unique city.
“STV Glasgow has delivered a strong performance since launch nearly six months ago and we anticipate a positive response from the people of Edinburgh when we begin broadcasting in early January.”
The launch of STV Edinburgh follows the launch of STV Glasgow in June 2014. STV Glasgow reaches a monthly audience of 600,000 in Glasgow and the west, with 64% of the transmission area tuning in since launch.
Ofcom announced the award of licences to STV for Glasgow and Edinburgh in January 2013. STV Edinburgh will be delivered in partnership with Edinburgh Napier University, offering students the opportunity to work in a live television environment. STV has also submitted applications to Ofcom to deliver local TV in Aberdeen, Ayr and Dundee.
STV Edinburgh will broadcast on Freeview channel 23, Sky channel 117 and Virgin channel 159 and will be available to watch live on the STV Player. Ahead of the channel’s launch, viewers will be asked to retune their televisions to pick up the Freeview signal for channel 23.
The new channel will complement STV’s current portfolio of locally focused services on air, online and on mobile.
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