Morrisons, the UK’s fourth biggest supermarket chain, is to launch an online grocery service.
Morrisons is currently the only one of the big four – Tesco, Asda and Sainsbury’s are the others – not to offer an online shopping option to their customers, but a deal with internet grocer Ocado will see it offer the new service by January next year.
Delivery vans will carry the Morrisons brand, with Ocado supplying logistical support from it’s distribution centre in the Midlands.
Morrisons chief executive Dalton Philips told BBC Radio 4: “This is a very good transaction for both parties. We’re going from a standing start to the fast lane in the blink of an eye.”
Business analysts Conlumino predict that the total food and grocery market is forecast to grow 22% from £127bn to £155bn by 2017, with online food sales are expected to grow by nearly 70% over the same period, from £5.9bn to £10bn. Almost 30% of people in the UK now shop online for food and groceries.
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About time they delivered 🙂 Good news for all