- Families across the UK will pay less for children’s meals in restaurants, kid’s tickets to cinemas and theatres, and entry to a wide range of attractions thanks to government action.
- Throughout summer, VAT will be temporarily cut to help reduce the cost of days out and support businesses by increasing footfall as government launches Great British Summer Savings scheme.
- Move is latest in government drive to support families and help ease pressures on household budgets.
Families will enjoy discounted attractions and meals out this summer, with the launch of the government’s Great British Summer Savings scheme to help people enjoy days out for less.
From 25 June to 1 September 2026, VAT will be slashed on eligible activities, helping families enjoy the weekend treats, the days out, the small plans that make life enjoyable during the cost of living squeeze while supporting the businesses that depend on summer footfall.
Great British Summer Savings will be a targeted and temporary scheme to reduce the costs of children’s meals in restaurants, children’s tickets for theatres and cinemas and tickets for everyone for attractions like soft play, adventure centres, and theme parks helping families enjoy a day out for less.
In a further boost for households, children aged five to 15 in England will be able to travel free on local bus services throughout August – making it easier and more affordable for people to get out and about.
The scheme is estimated to cost about £300m. The Chancellor has been clear we are taking a targeted and responsible approach, consistent with our strategy to reduce borrowing and debt and meet the non-negotiable fiscal rules.
Prime Minister Keir Starmer said: “When I think about the summer holidays, I think about the Lake District — where I went as a child and later made memories with my own family.
“I know how precious that time is, yet too many parents feel they have to hold back because the cost of living is still squeezing budgets.
“This summer we’re cutting the cost of a day out together – free bus travel for children aged five to 15 in England, and VAT slashed on a wide range of kid’s attractions – so families can afford more time together.”
Rachel Reeves, Chancellor of the Exchequer, said: ““Whether it is a fun day out, a family meal or taking advantage of the thousands of amazing attractions across the UK, Great British Summer Savings will support families with the little treats in life while boosting business across the UK.
“This comes on top of support we’ve already put in place including freezing fuel duty, taking off £117 off energy bills, freezing prescriptions, fuel duty and rail fares.
“We are able do this because we have made the right choices, resulting in the UK having the fastest growing economy in the G7, with inflation going down.
“I know the cost of living is still a number one concern for households. Our economic plan is the right one, supporting families and businesses and building a stronger and more secure Britain.”
Rachel Reeves also announced this week that the government is reforming the foreign branches exemption—a rule that allows companies to offset overseas losses—so multinationals can’t use it to reduce the tax they pay in the UK.
The Treasury expect these reforms to raise hundreds of millions a year and fund the package of measures set out today. Final costings for all measures will be published at the next Budget following certification from the Office for Budget Responsibility.
The support for families was announced by the Chancellor as she updated the House of Commons today on the government’s economic response to the Middle East. She reiterated that the government has the right economic plan, with inflation falling faster than expected and the UK being the fastest-growing economy in the G7 at the start of the year – with the IMF upgrading its growth forecast for the UK.
The VAT rate on eligible activities will be cut from 20% to 5% and applies across England, Wales, Scotland and Northern Ireland.
The reduced rate will apply to:
- Children’s menu meals served in restaurants for consumption on the premises
- Children’s and family tickets for cinemas, theatres, concerts, shows and exhibitions
- Admission tickets, for both children and adults, to a range of attractions, including: amusement parks, fairs, museums, zoos, soft play centres, circuses, adventure parks, nature reserves, wildlife parks and observation attractions.
This money saving package supports families, while also supporting businesses through increased footfall. The government expects businesses to pass on VAT savings to customers.
Guidance for businesses in scope of the policy has been published by HMRC which outlines how businesses can operate the scheme.
The Chancellor has also announced a new £350 million Critical Chemicals Resilience Fund that will support strategically important producers and sites, strengthen critical supply chains and help support thousands of skilled jobs, alongside a ceramics package worth £120 million, which will back energy efficiency and decarbonisation in a sector vital to UK manufacturing and local communities.
The government will continue to work in partnership with these sectors on the wider challenges they face, including regulatory costs and the potential for action by the Trade Remedies Authority on unfair overseas competition.
She also confirmed a 10p per mile increase in tax‑free mileage rates for the 2026-27 tax year, backdated to April 2026. On average, this will save around £120 for a worker doing 6,000 business miles, using their own vehicle for work.
This builds on the Chancellor’s announcement yesterday that she is extending the fuel duty cut until the end of the year – saving motorists £120 since 2025.
This comes on top of action the government has already taken to reduce the cost of living, including cutting energy bills, freezing prescription charges, protecting motorists from fuel duty increases and raising the minimum wage.
Fiona Eastwood, Chief Executive Officer of Merlin Entertainments said: ““This is great news for the UK’s visitor economy and for families planning trips this summer. As the season gets underway, this timely move from the Government will make it easier for people to get out, explore and create memorable moments together at destinations across the country.
“Merlin will be applying this VAT cut to both admission tickets and children’s meals, adding more value to days out and short breaks at our 20 UK attractions. We’re excited to welcome more families to our resort theme parks and immersive experiences for a summer packed with fun, play and lasting memories.”
Paul Kelly, Chief Executive Officer of the British Association of Leisure Parks, Piers and Attractions said: “This is a very welcome and timely boost for the UK’s visitor attraction sector.
“It will help make great days out more affordable for families, while giving our members added confidence as they head into the peak summer season. The businesses we represent are at the heart of communities across the country, supporting jobs and local economies, and this measure recognises their importance.
“Our members stand ready to pass on this benefit and deliver brilliant, memorable experiences for visitors of all ages. We look forward to seeing more people enjoying the very best of what the UK has to offer.”
Kate Nicholls, Chair of UKHospitality, said: “”It’s good to see the Government recognise the importance of a lower rate of VAT for hospitality as the quickest and simplest way to lower prices and boost consumer confidence.
“A 5% rate of VAT for children’s meals and tickets is a good step to help families enjoy a great British break this summer.
“I look forward to working with the Government to ensure it is simple to apply and targeted effectively to reduce costs for families.”
Mark Way, President AMC Europe & Managing Director, Odeon Cinema Groups said: “ODEON welcomes today’s announcement focused on making cinema even better value and support any measures that seek to help cinema-goers, the industry and consumers more broadly.
As the UK’s largest cinema operator, we believe these measures will continue to help drive strong demand and we’re excited that our guests will be able to enjoy the big screen for less over this blockbuster summer.”
Tim Richards CBE, Founder and CEO, Vue (largest cinema operator in UK by market share), says: “As we anticipate an incredible summer of family films, we welcome this step from the government to help more families enjoy the Big Screen Experience over the holidays.
Chancellor Rachel Reeves statement to Parliament (21/05)
Chancellor Rachel Reeves yesterday (21 May) updated the House of Commons on the Government’s economic response to the war in Iran, and the action they are taking to support families and businesses with the Cost of Living:
With permission, Madam Deputy Speaker, I will make a statement on the Government’s economic response to the war in Iran, and the action that we are taking to support families and businesses with rising costs.
Madam Deputy Speaker, this Government has the right economic plan.
I said I would grow the economy:
And last week the Office for National Statistics confirmed that Britain’s economy was the fastest growing in the G7 for the first quarter of this year.
We beat the Office for Budget Responsibility’s forecast in the Spring, with economic growth at 0.6% in the three months to March.
And because of the resilience of our economy, this week the International Monetary Fund upgraded Britain’s forecast for this year.
I said I would cut borrowing:
Borrowing last year was £20 billion lower than the previous year, and the latest forecasts show it falling in every year of this Parliament.
The IMF has backed our economic plan, saying that the government’s fiscal framework strikes – and I quote – a “good balance between deficit reduction and growth-friendly spending.”
I said I would cut the cost of living:
Since the election interest rates have been cut six times.
Real wages have continued to rise in every single month since I became Chancellor,
And yesterday, the ONS confirmed that inflation fell in April faster than expected, making the UK the only G7 economy where inflation fell last month.
Madam Deputy Speaker, we have the right economic plan.
But the conflict in the Middle East poses a significant challenge to the world economy – including our own.
I have not shied away from my criticism of the war.
I believe it to have been a mistake.
Nor have I ignored the costs that it will bring to bear on the British people.
I have been clear-eyed about my duty: to do what I can to support families and businesses.
To be responsive to a changing world.
And responsible in the national interest.
Next week, Ofgem will confirm the level of the energy price cap that will apply from July. I know that any increase will be felt by families .
Because of the decision that made at the Budget last year to cut £150 off energy bills, we have lessened the impact of rising prices, and current external forecasts suggest that the cap from July will be at a similar level to the cap in April last year.
We stand ready to act if market conditions worsen significantly later this year, and I have been leading cross-government contingency work on design of potential future targeted and temporary support.
For businesses, any support will also need to be carefully targeted at firms most exposed to the crisis.
But while many firms have been insulated from recent prices rises through fixed price contracts, there are sectors that face particular structural issues related to energy costs.
That is why we have already increased support for our most energy intensive companies through the British Industry Competitiveness Scheme and we’ve brought that forward.
And it is why we must also build resilience in our critical infrastructure and industrial strategy sectors where supply chains are critical for growth and security.
Following representations from my right honourable friends – the members for Redcar, Mid Cheshire, and Bathgate Linlithgow – and building on the good work of the Minister for Industry – I am today establishing a £350 million Critical Chemicals Resilience Fund to support strategically important producers.
And having listened to my right honourable friends including the members for Stoke-on-Trent Central, North and South, and my honourable friend the member of Amber Valley and workers represented by the GMB union – I am today announcing a new £120 million fund to help our historic ceramics sector helping them to increase efficiency and drive-down energy costs, because we will always stand up for British industry and British jobs.
The Government has also this week set out additional, targeted support for those businesses most exposed to rising fuel costs.
For hauliers, the Government is granting a 12-month road tax holiday for HGVs, saving the typical heavy lorry up to £912.
To support farmers and the rail freight industry, I have decided to cut duty on red diesel by over a third until the end of this year.
And having heard from my honourable friends the members for Oldham West, Chadderton and Royton and the trade union Unison, I can today announce a 10p per mile increase in tax free mileage rates, backdated to April 2026; benefiting those who need to drive for work, from care workers to plumbers.
Madam deputy speaker, when a country faces challenges because of higher oil and gas prices, we must ensure that those who benefit from increased prices and volatility pay their fair share.
In my first Budget, I extended and increased the Energy Profits Levy.
Last year, I announced a new, permanent windfall tax regime on oil and gas price shocks.
Last month, I increased the Electricity Generator Levy, alongside further action to weaken the link between high gas prices and electricity prices.
Today, I am bringing forward specific changes to the taxation of foreign branch profits; changing how companies are taxed in relation to their overseas activities.
Currently, some oil and gas groups that operate overseas through foreign branches have structured their tax affairs in a way which ensures they pay little or no Corporation Tax on their UK energy trading profits.
Today we are putting an end to that practice.
We expect these reforms to raise hundreds of millions of pounds a year and fund the package of measures set out today, with costings certified by the OBR forecast in the usual way.
Madam Deputy Speaker, I know the pressure family finances are under.
That is why I have already taken action to provide help
I increased the National Living Wage and National Minimum Wage to its highest rate ever.
Freezing prescription charges and rail fares.
And taking £150 off energy bills which contributed towards the fall in inflation last month.
But I want to go further.
And today I am taking further action to ease the burden on family finances.
First, fuel duty – I have already extended the 5p cut twice since the election and I can confirm today there will be no rise this year, recognising the pressure that the war has put on fuel prices.
Second, I know that the cost of the weekly shop is often one of the biggest worries for families.
So last month I met with supermarkets to urge them to do all they can to keep prices low.
And today I am taking action by suspending tariffs on over 100 different foods sold in supermarkets.
And I am clear that I expect supermarkets to pass these savings on in full to consumers.
Third, I will not tolerate any company exploiting the current situation to make excess profits at consumers’ expense.
So, I am bringing forward tough new powers so that the Competition and Markets Authority and other regulators can take action when firms break the rules.
Fourth, for many families driving is not always an option.
Busses are the most popular form of public transport in Britain, with over four billion journeys made last year.
I have already extended the £3 bus fare cap to March 2027 and today I can confirm that bus travel across England will be free for children aged between 5 and 15 throughout August.
Finally, Madam Deputy Speaker, I recognise that what matters for families is not just getting-by, but being able to enjoy time together without worrying about the next bill.
That is why I am launching the Great British Summer Savings scheme to help families and support our hospitality sector.
So I can today announce a temporary cut in the rate of VAT on summer attractions from 20% to 5% over the summer holidays.
This will apply to ticket prices for both adults and children, covering attractions such as fairs, theme parks, zoos and museums.
It will include children’s tickets for cinemas, concerts, soft play and the theatre.
And it will cut the cost of children’s meals in restaurants and cafes from 20% VAT to 5% as well.
These changes will apply across the UK from the start of the Scottish school summer holidays on 25th June and run until the end of the school holidays in England, Wales and Northern Ireland on 1st September.
Madam Deputy Speaker, this Government has the right economic plan.
We promised to grow the economy – and we have.
We promised to cut inflation – and we have.
And we promised to cut the cost of living – and we are.
Promises made by a Labour Government.
Promises delivered by a Labour Government.
And I commend this statement to the House.