Johnnie Walker Princes Street illuminates Edinburgh with stunning festive display

Johnnie Walker Princes Street is a must-visit this season, featuring taste and tour experiences, festive cocktails and more –

As temperatures drop and the nights draw in, thoughts are turning to festive celebrations and getaways.  Edinburgh has everything to offer for the season, renowned for its Christmas and Hogmanay celebrations, and for those celebrating in Scotland’s capital this year, there’s no better place to start than Johnnie Walker Princes Street.

Lighting up the heart of Edinburgh’s West End with a new festive projection, guests can find something for everyone across Johnnie Walker Princes Street’s eight floors. Including immersive tours, rooftop bars and a state-of-the-art retail store, the venue has welcomed over 345,000 guests since opening and recently achieved VisitScotland’s coveted ‘Five Star Attraction’ accreditation.

Here’s a look at what’s in store:

  • Tours & experiences: Enjoy the immersive 90-minute Journey of Flavour tour (£28), where personal flavour preferences are mapped with drinks tailored to each individual’s palate, with non-alcoholic options available. Or consider some of the wider whisky experiences such as the Whisky Maker’s Cellar or the Johnnie Walker History Adventure. A brand new ‘Drams & Brews’ whisky and coffee pairing experience will also be available throughout the season, featuring locally sourced cold brew coffee matched with exciting whiskies from across Scotland.
  • Festive Projection: All through December Johnnie Walker Princes Street’s building façade will be transformed via a stunning animated festive projection. Once the sun sets, guests and passersby can marvel at the scene featuring giant presents, an advent calendar, whisky highballs and plenty more besides.
  • Food & drink: Visit the 1820 Bar, offering everything from crafted cocktails with a festive twist to your favourite dram matched with locally-sourced dishes – best enjoyed with epic views of Edinburgh Castle and the city’s busiest street. Or, explore over 150 special bottles and one of a kind cask editions in the Explorers’ Bothy Bar – perfect for those looking to expand their palette and try new flavours.
  • Christmas shopping: As the largest Johnnie Walker retail store in the world, Johnnie Walker Princes Street stocks an unrivalled collection of both blended and single malt whiskies to suit all taste and budgets, as well as all the glassware and kit required to create the perfect serve at home. The ultimate destination to shop for dram lovers, the selection varies from personalised engraved bottles, to gift sets and exclusive blends.

Barbara Smith, Managing Director of Johnnie Walker Princes Street, said: “Edinburgh’s reputation as a magical place during the festive season is well deserved, and we’re looking forward to celebrating with our guests new and returning.

“There’s so much to do across our eight floors. The Journey of Flavour Tour is perfect for everything from cosy winter dates to office parties, and the festive food and drink available in the 1820 Bar is not to be missed.

“The views from our roof terrace are stunning all year round, but if we get some snow this year it’ll be tough to beat as a festive picture backdrop with the views we enjoy of our neighbours at Edinburgh Castle!”

To book your Johnnie Walker experience, and for more information, visit 

www.johnniewalkerprincesstreet.com