Annual Christmas campaign kicks off to support people experiencing homelessness
Two of Scotland’s best known brands, Social Bite and itison, have joined forces for the 10th year to launch their annual festive fundraising campaign. Asking the public to donate just £5 to buy Christmas dinner for someone who is homeless, the campaign has raised more than £3million over the past decade with 700,000 donations made.
This year, the campaign, which launches across itison channels today (Wednesday 6 December), will offer generous donors three options; contribute £5 to buy Christmas dinner for someone who is homeless, provide gifts for children who might not have a present to open on Christmas Day or make a donation to help build the first ever Social Bite Villages in Glasgow and Dundee, and give someone the gift of home.
Josh Littlejohn MBE, founder of Social Bite was joined by Oli Norman, founder and CEO of itison at the Social Bite Coffee Shop on Sauchiehall Street in Glasgow on launch day.
Josh said: “Over the past 10 years, itison customers have been some of our most loyal donors and we’re extremely grateful to them for their on-going support. Their donations have made a true difference to people experiencing homelessness.
“This year, is even more important as we ask for support for our planned Social Bite Villages in Dundee and just outside Glasgow, which will transform the lives of many.”
Oli Norman, founder and CEO of itison said: “When we first launched our partnership with Social Bite back in 2014, our goal was to help raise enough to provide 800 dinners for people who were experiencing homelessness.
“We sold 800 vouchers in the first hour and it’s quite phenomenal that we are now in our tenth year having donated over 750,000 meals so far.
“As the temperatures plummet outside, this is one the hardest and loneliest times of the year for people facing homelessness and we are calling on our members to dig deep to donate and help us spread the word of the vital work Social Bite provides at this time of the year.”
Once again, Social Bite coffee shops in Glasgow, Edinburgh, Aberdeen and Dundee will be opening their doors on Christmas Day to provide people who need it most with a Christmas meal plus support, warmth and a sense of safety and belonging.
The money raised from the itison appeal will go, not only to providing Christmas dinner with all the trimmings that day, but also on providing meals in 2024.
Christmas opening hours across the charity’s coffee shops will be Aberdeen, Christmas Eve and Christmas Day 11am-4pm and Edinburgh and Glasgow Christmas Eve and Christmas Day 12pm – 4pm.
Donations can be made at itison’s website by visiting itison.com/donate.