This Christmas, Aldi Scotland will be stocking what is described by farmers as ‘the meat you can feel good about’, as its range of Galloway joints hits shelves.
The supermarket is enhancing its Christmas range with Scotch Galloway Beef Sirloin Joint (£17.99/kg), Scotch Galloway Beef Rump Joint (£9.99/kg) and the award-winning* Scotch Galloway Beef Joint wrapped in Ayrshire Streaky Bacon (£11.99, 950g), which will be available across all 102 Scottish stores from 19th December.
Galloway cattle are renowned for the benefits they have for farmers, local communities, and the biodiversity of the natural environment. That’s in addition to being recognised by top chefs across the world for their exquisite taste and outstanding quality.
The cattle are ‘conservation grazers’ meaning they thrive on agricultural land that face natural challenges, such as exposed high hills. As one of Scotland’s oldest native breeds, the Galloway’s knack for digesting rough grass and foraging on Scottish hillsides have set them apart for their ability to reinvigorate the landscape, creating valuable habitat that allows rich biodiversity to flourish.
Scott McKinnon from Galloway Cattle Society said: “Scottish farmers are sitting up and taking notice of the fantastic benefits Galloway cattle can have, not only for their buying partners like Aldi who are looking for unmatched quality from their suppliers, but also the benefit these cattle have on the landscape and the wider environment.
“It’s important we all work together to make farming as sustainable as possible and explore opportunities for the agricultural sector to continue to grow and diversify as the world moves to a more circular economy model.
“It’s great to see a leading supermarket like Aldi supporting Scottish farmers and recognising the cattle for their sustainable benefits.”
Graham Nicolson, Group Buying Director, Aldi Scotland said: “Our relationships with our talented, local suppliers gives us a real insight into the sector and allows us to explore options which not only meet our high-standard in quality but that have benefits which exceed essential food production.
“Galloway beef is renowned across the world for its superb taste, and it has been amazing to discover what makes them so uniquely special.
“At Aldi Scotland we only stock products that we are proud of, and we look forward to offering our shoppers a meat they can feel especially good about this Christmas.”
Scotbeef’s Scotch Galloway Beef Sirloin Joint (£17.99/kg), Scotch Galloway Beef Rump Joint (£9.99/kg) and the award-winning* Scotch Galloway Beef Joint wrapped in Ayrshire Streaky Bacon (£11.99, 950g), will all be available, while stocks last, across all Aldi Scotland’s 102 stores from 19th December 2021.
* The Scotch Galloway Joint with Ayrshire Bacon has won Grocer own Label Award Bronze in 2021 and a Quality Food Awards Commended award in 2020.