How much can the Strictly Come Dancing professionals earn from social media – and who is making the most?
- Dianne Buswell is the most influential professional dancer on Strictly Come Dancing, potentially earning £3,355 per sponsored post on Instagram
- Gorka Marquez is the second most influential professional dancer
- Last year’s winner and The Masked Dancer UK judge, Oti Mabuse, is the third most influential professional
The new series of Strictly Come Dancing is right around the corner and new analysis has revealed that Dianne Buswell is the most influential dancer on the show.
Analysis conducted by beauty comparison site, Cosmetify.com, analysed Instagram profiles of the professional dancers and marketing calculators to determine how influential this year’s cast of dancers are on social media.
Dianne Buswell is quickstepping her way to a fortune thanks to her Instagram following of 842,715. The professional dancer can expect to earn an average of £3,355 per sponsored Instagram post.
This would mean that Dianne would need to post only 15 sponsored posts to make the equivalent of her Strictly Come Dancing salary of £50,000. Her relationship with previous Strictly partner, YouTube star Joe Sugg, is certain to be a contributing factor to her influential social media presence.
Gorka Marquez is revealed as the second most influential Strictly dancer, raking in an average £2,598 per sponsored Instagram post. On top of the £50,000 salary and revenue from solo-projects, Marquez’s influence is incredibly lucrative.
Last years winner and The Masked Dancer UK judge, Oti Mabuse can expect to earn an average of £2,340 per post, making her the third most influential dancer on the show. This comes as a result of of her Instagram following of over half a million followers.
Giovanni Pernice has the fourth largest following out of the Strictly professionals with a total of 476,128 followers. This means that Pernice could charge an average of £1,897 per sponsored post, a number that could increase drastically as a result of his new relationship with influencer Maura Higgins who has over three million followers.
Janette Manrara, who left her role as a professional dancer to take over from Zoe Ball as presenter of It Takes Two, can earn £1,756 per sponsored post based on her following of 441,751. Her husband and fellow professional dancer, Aljaž Škorjanec is the fifth most influential professional dancer, earning £1,852 per sponsored post, giving the couple a combined earning of £3,608 every time they both post sponsored content.
Similarly, the longest running professional, now turned judge, Anton Du Beke, has 245,923 followers on Instagram meaning he can expect to earn £978 per post.
Commenting on the study, a spokesperson from Cosmetify said: “Each episode of Strictly Come Dancing is viewed by millions suggesting that the professionals can expect to gain even more followers on social media, which increases opportunities for the dancers outside of the Strictly season.”
The analysis was conducted by Cosmetify, which brings together thousands of brands and hundreds of retailers on one platform to ensure a simple shopping experience and allow the consumer to compare the prices of their favourite products at a glance.
| How much Strictly Come Dancing professionals can earn on Instagram | |||
| Professional | Instagram handle | Follower count | Pay per post |
| Dianne Buswell | diannebuswell | 842,715 | £3,355 |
| Gorka Marquez | gorka_marquez | 652,706 | £2,598 |
| Oti Mabuse | otimabuse | 588,142 | £2,340 |
| Giovanni Pernice | pernicegiovann1 | 476,128 | £1,897 |
| Aljaž Škorjanec | aljazskorjanec | 465,896 | £1,852 |
| Karen Hauer | karenhauer | 270,485 | £1,075 |
| Neil Jones | mr_njonesofficial | 226,051 | £899 |
| Johannes Radebe | johannesradebe | 224,816 | £899 |
| Amy Dowden | amy_dowden | 206,633 | £823 |
| Katya Jones | katyajones | 178,433 | £709 |
| Graziano Di Prima | grazianodiprima | 121,230 | £482 |
| Nadiya Bychkova | nadiyabychkova | 85,366 | £457 |
| Luba Mushtuk | lubamushtuk | 58,877 | £314 |
| Nancy Xu | nancy_xuxi | 21,831 | £178 |
