Grate Idea … Strawberries and CHEESE?

Head berry breeder Lucy claims Scots should ditch cream and sprinkle parmesan over strawberries

A berry breeder has suggested that Scots should ditch the cream on their strawberries and instead sprinkle PARMESAN CHEESE over them. 

Lucy Marie Slatter claims that the hard cheese, usually scattered generously over pizza and pasta dishes, is the perfect pairing as it is known to bring out the berry’s unique flavour characteristics. 

In fact Lucy, who is head breeder at AVA Berries, says firm favourite pouring cream should be kicked to the kerb as it does nothing to enhance flavours.

Apparently, it’s not just the Italian staple that goes well with strawberries, with herbs and spices such as basil, mint, black pepper, and chilli pairing well too – along with balsamic vinegar and even crab. 

And it seems it’s not just the toppings where the public are going wrong to get the best out of their strawberries. 

Research commissioned by AVA Berries revealed that nine out of ten Brits are storing and preparing their strawberries wrongly. More than a third (37%) remove strawberries from the fridge and wash with cold water, which Lucy says drastically reduces the sensory experience. 

The study found that only one in ten Brits remove strawberries from the fridge and leave to reach room temperature before tucking in. Lucy says that leaving strawberries to come to room temperature for at least an hour is crucial as warmer temperatures allow taste buds and nose sensors to take full advantage of the complex flavours and aromas in strawberries. 

Brits should also treat whole strawberries as though they’re an expensive whisky and ‘nose’ the fruit, according to Lucy. Smelling your strawberries helps you to pick out flavours and aromas that you wouldn’t be able to detect through eating alone. 

Lucy said: “It may seem a little eccentric to top strawberries with parmesan cheese and pass on the cream, but if you’re adventurous enough to give it a go, you won’t regret it. 

“By choosing this cheesy topping, and allowing your strawberries to sit at room temperature before serving, you’ll have a delicious bowl of strawberries that will be the envy of everyone – including those munching on them at Wimbledon. 

“Smelling them is an important part of getting the most out of strawberries. 

“Strawberries have incredibly complex flavour profiles and the act of nosing allows you to get a much fuller flavour on the palate. 

“Serve them too cold and washing them with cold water right before eating them is not going to get the best flavour out of them.” 

AVA Berries offer the best flavour, sweetness and quality and are grown by an exclusive group of growers in the UK to produce exceptional strawberries every time. 

The survey also revealed strawberries top the list of fruits most likely to be used to woo a potential partner with 44% choosing them, while 12.57 is when the nation is most likely to eat strawberries. 

Of the 2,000 Brits surveyed, many said they’d tried the berries with traditional pairings including chocolate, cream and yoghurt. 

A quarter (25%) admitted they paired their strawberries with ‘unusual’ ingredients including black pepper, balsamic vinegar, and even peanut butter. 

It’s not just the experts who have some left-field suggestions of what to serve alongside the red berries. Adventurous foodies listed nettles, mustard, beans, haggis sausages and fish fingers as pairings they’d given a go, with one revealing they’d even rustled up a strawberry and anchovy milkshake! 

To help consumers navigate all these different pairings, AVA Berries has developed a strawberry flavour wheel that shows the different flavour characteristics of this deliciously complex berry and which recipes would be worth giving a try. 

AVA strawberries are currently sold as premium lines in some of the UK’s top supermarkets, find them in M&S stores and Aldi’s Specially Selected, Morrison’s The Best, Co-op’s Irresistible, and Sainsburys’ Taste The Difference ranges. 

For more information and to try out the AVA Berries flavour wheel, visit: 

www.avaberries.com/flavour-wheel/ 

Thousands of lucky Scots treated to free strawberry delivery ahead of Wimbledon finals weekend

Premium berry brand, AVA Berries has teamed up with McQueens Dairies Milk Delivery Company to deliver thousands of punnets of Scottish AVA strawberries to households across Edinburgh, Glasgow, and Fife tomorrow (Thursday 8 July) ahead of the Wimbledon finals weekend. 

Strawberries and Wimbledon are a match made in heaven and the two brands have joined forces to surprise almost 2,000 McQueens Dairies customers with punnets of freshly picked Scottish AVA strawberries, which they will receive with their usual milk delivery. 

On the partnership, Jill Witheyman, Head of Marketing at AVA Berries, commented: “We teamed up with McQueens Dairies last year when Wimbledon was cancelled, and their customers went crazy for our strawberries.

“So, with the tournament going ahead this year, we decided we’d work together again to surprise thousands of their customers with strawberries so they can enjoy a punnet while watching the women’s and men’s finals this weekend.” 

AVA Berries offer the best flavour, sweetness and quality and are grown by an exclusive group of growers based across the north-east coast of Scotland, Perthshire and Fife, where there is the ideal micro-climate for producing the perfect strawberry due to its warm days, cool nights, and just the right amount of daylight hours.      

The Scottish AVA strawberry season usually begins in May and lasts until early October, with sales peaking in June and July. 

Calum McQueen, Commercial Director at McQueens Dairies added: “It is fantastic that Wimbledon is on again this year, and we wanted to surprise our customers with some delicious AVA strawberries as a treat to enjoy during the finals weekend.

“Nothing says summer more than tennis and strawberries, and we hope this partnership with AVA Berries will spread a little summer cheer.” 

Smashing AVA strawberry recipes: the perfect serve for Wimbledon

Scots are expected to spend over £20 million on strawberries over the next few weeks as the nation gets ready to watch the world’s tennis greats compete at this summer’s Wimbledon Championships. 

The Scottish strawberry industry provides a fifth of all berries eaten in the UK and has an unsurpassed reputation for taste and quality. 

AVA Berries are extraordinary varieties of strawberries that offer the best flavour, sweetness and quality and are grown by an exclusive group of growers based across the north-east coast of Scotland, Perthshire and Fife, which have the ideal micro-climate for producing the perfect strawberry, enjoying warm days, cool nights, and just the right amount of daylight hours.    

AVA Berries was the first brand of strawberries to be sold as premium lines in UK supermarkets and are currently available in M&S stores and as part of Aldi’s Specially Selected, Morrison’s The Best, Co-op’s Irresistible, and Sainsburys’ Taste the Difference ranges. 

With Wimbledon fever gripping the nation, why not try these three, delightful recipes and enjoy the tournament from the comfort of your own home?  

Macaroon Cake with Mixed Berries 

The perfect serve for guests during the Wimbledon final weekend 
 
Fed up with sponge cakes? Why not try this moreish meringue cake flavoured with ground almonds and toffee flavoured muscovado sugar and luxuriously filled with ruby summer berries and whipped cream.  

Serves 6 

Preparation time 30 minutes 

Cooking time 35-40 minutes 

4 medium egg whites 

¼ tsp cream of tartar 

150g/5oz caster sugar 

75g/3oz light muscovado sugar 

1 tsp white wine vinegar 

50g/2oz ground almonds 

For the filling 

250ml/8fl oz double cream 

150g/5oz Greek yogurt 

350g/12oz AVA strawberries, sliced 

100g/4oz raspberries 

50g/2oz blueberries 
 

1.     Whisk the egg whites and cream of tartar in a large bowl with an electric whisk until stiff but still moist looking peaks. Gradually whisk in the caster sugar, then muscovado sugar, a teaspoonful at a time until they have all been added, whisk for a minute of two more until the mixture is thick and glossy.  

2.     Fold in the vinegar and ground almonds with a large metal spoon then divide the mixture between two, lightly oiled 20cm/8in sandwich tins that have been base lined with a circle of non-stick baking paper.  

3.     Bake in a preheated oven set to 150°C/gas mark 2 for 35-40 minutes until lightly browned and crisp. Loosen the edges of the cakes carefully with a knife then leave to cool in the tins.  

4.     Loosen the edges of the cakes once more then turn out on to a sheet of non-stick baking paper. Peel off the paper from the bases.  

5.     Whip the cream until if forms soft swirls, then fold in the yogurt. Transfer one macaroon cake to a serving plate, spread with two thirds of the cream mixture. Arrange two thirds of the fruit on top then add the second macaroon cake. Decorate the top with the remaining cream and berries and serve within 30 minutes of assembly.  

Cook’s tip 

The macaroon cake can be made the day before and then turned out on to a tray lined with non-stick baking paper. Cover with a second sheet of paper and store in a cool dry place. The cakes are very fragile so handle with care, you may find it easier to transfer them to a serving plate by sliding the base of a loose bottomed cake tin underneath them rather than using a palette knife or fish slice. Decorate with cream and summer fruit at the very last minute.  

AVA Strawberry trifle with Pimms 

Who can resist trifle? This lighter more modern version is made with Pimms soaked strawberries and topped with reduced fat custard and a lighter, reduced fat creamy yogurt layer flecked with citrusy lemon and orange rind. If you have time leave the strawberries and Pimms to soak for 30 minutes or more so that the flavours seep into the sponge base before topping with the custard and cream.   

Serves 6 

Preparation time 25 minutes 

Chilling time 2 hours 

4 trifle sponges, about 100g/4oz in total 

350g/12oz AVA strawberries, sliced 

4 tbsp caster sugar 

4 tbsp Pimms, undiluted 

425g/15oz can reduced fat custard 

200ml/7fl oz double cream 

150g/5oz low fat natural yogurt 

Grated rind half orange 

Grated rind half lemon 

To decorate 

3 AVA strawberries, halved lemon and orange rind. 

1.     Break the trifle sponges into pieces and arrange in a single layer in the base of a 1.2 litre/2 pint glass dish. Arrange the strawberries on top, sprinkle with 2 tbsp sugar then spoon over the Pimms.  
 

2.     Spoon the custard over the top of the fruit and spread the top into an even layer.  
 

3.     Whip the cream in a bowl until it just forms soft swirls then fold in the yogurt and fruit rinds. Spoon over the custard and chill until required. Decorate with halved strawberries and lemon and orange rind curls made with a zester just before serving.  

AVA Strawberry and Raspberry Ripple Eton Mess 

Make up the AVA strawberry swirled meringues and fruit puree the day before, then just layer with whipped cream and extra fruit in recycled jam jars and screw on the lids, take out to the garden in a basket or pack into a cool box for a picnic pud.  

Serves 6 

Preparation time: 35 minutes 
Cooking time: 1¼ -1½ hours 

225g (8oz) AVA strawberries, hulled 
100g (4oz) raspberries 

Meringues 
2 egg whites 
100g (4oz) caster sugar 

To finish 
300ml (1/2 pint) double cream 
200g (7oz) 0.1% fat fromage frais 
225g (8oz) strawberries, hulled, roughly chopped 
50g (2oz) raspberries 

1.     Preheat the oven to 110°C (225°F), Gas Mark ¼. Line a large baking sheet with non-stick baking paper.  

2.     Puree the strawberries and raspberries in a liquidiser or food processor then press through a sieve.  

3.     Whisk the egg whites in a large clean dry bowl until they form stiff moist looking peaks and you feel confident that if the bowl was turned upside down the egg whites wouldn’t fall out! Gradually whisk in the sugar a teaspoonful at a time then continue whisking for a minute or two until really thick and glossy.  

4.     Add 2 tablespoons of the berry puree then very briefly mix until marbled. Spoon into a large piping bag fitted with a 1.5cm (¾ inch) plain piping tube, pipe small rounds on to the lined baking sheet. Bake for 1¼  -1½  hours or until the meringues may be easily lifted off the paper. Leave to cool.  

5.     To serve, lightly whip the cream until it forms soft swirls then fold in the fromage frais. Crumble the meringues then layer in jam jars or plastic containers with the remaining berry puree and diced strawberries. Decorate with the raspberries.  Add the lids and keep in the fridge until ready to serve or transport to a picnic in a cool bag with a frozen ice block to keep them cold. Serve within 1½ hours or the meringues tend to lose their crunch. 

‘Berry’ good news as first Scottish strawberries of the season hit Aldi shelves

Customers won’t face any fruitless trips to Aldi from this weekend as punnets of the first Scottish strawberries hit stores across Scotland today. Aldi is the first retailer to offer punnets of delicious Scottish strawberries to their customers this year. 

The first crop of Scottish strawberries to arrive on Aldi’s shelves have been grown by Tim Stockwell at his farm in Fife for Angus Soft Fruits. Berry specialists Angus Soft Fruits supply Aldi stores across Scotland with fresh berries from a select group of 18 growers based across Tayside and Fife, the heart of the traditional Scottish berry growing region.   

Aldi, who currently stock over 450 products from 90 Scottish suppliers, aims to increase the number of Scottish products available in its stores to over 500 in the next two years and has been working with Angus Soft Fruits to ensure shelves are fully stocked with their delicious berries for the warmer months ahead.  

Tim Stockwell, owner of Barnsmuir Farm in Fife, commented: “I am really glad that we are able to supply Aldi with the first Scottish strawberries again this year.

“The last 12 months certainly haven’t been without their challenges, but it’s great to see that Aldi remains committed to supporting local, quality produce.” 

Graham Nicolson, Group Buyer Director, Aldi Scotland, said: “We’re very pleased to be the first supermarket to offer the first Scottish strawberries of the season once again.

“The Scottish strawberry season is always eagerly anticipated by our customers, and we hope that this first crop of strawberries, grown locally in Fife, give them a sweet taste of summer in the months to come.” 

Aldi’s stores in Scotland will be stocking the first pick Scottish strawberries from today (Friday 16 April), with availability increasing throughout spring.

You can find your local Aldi here

‘Berry’ good news as Aldi’s first Scottish strawberries hit the shelves

Punnets of the first Scottish strawberries of the season are making their way to Aldi stores across Scotland today, making spring that bit sweeter.

Aldi’s first pick Scottish strawberries were grown by Tim Stockwell at Barnsmuir Farm in Fife for Angus Soft Fruits, which supplies Aldi stores across Scotland with fresh berries from 18 other growers based across Tayside and Fife, the heart of the traditional Scottish berry growing region.

Tim commented: “It is exciting to be sending the first Scottish strawberries of the season to Aldi as we celebrate the new harvest.

“As with countless other businesses, we too are facing difficulties as a result of the coronavirus lockdown, but we’re all pulling together and this year more than ever, it certainly feels like a real achievement to be able to supply Aldi customers with the first punnets from this year’s first crop of Scottish strawberries.”

Aldi is committed to supporting its Scottish suppliers and has been working with Angus Soft Fruits to ensure Scottish-grown strawberries will be readily available in stores this spring and summer.

Graham Nicolson, Group Buying Director, Aldi Scotland said: “The arrival of the Scottish strawberry season is always welcomed by our customers, and we’re pleased to be the first supermarket to offer Scottish strawberries this year.

“In the current climate it is more important than ever for us to support our network of Scottish suppliers, who work day in, day out to deliver top quality produce for our customers. We know that times are hard, but with Scottish strawberries renowned for their taste and quality, we hope the arrival of the first crop will bring some happiness and the early taste of summer to our customers.”

 Aldi stores in Scotland will be stocking first pick Scottish strawberries from today (Wednesday 15th April), with availability increasing throughout spring.