Times Radio wants to hear from Edinburgh and the Lothians today

  • The Times, The Sunday Times and Times Radio announces 2024 election marketing plans 
  • Times Radio is hitting the road with an Election Bus tour 
  • The Times, The Sunday Times and Times Radio launch “From Westminster to your World” marketing campaign 

As the British General Election on July 4th approaches, Times Radio is excited to announce the launch of the Times Radio Election Bus tour. 

Broadcasting live from a studio within the giant branded tour bus, Times Radio will travel across the country to listen to the voices of local communities and highlight the political issues that matter most to them. 

Starting its journey travelling from Dover to London, the bus will visit key battlegrounds and politically significant areas up until polling day, including Glasgow, Cardiff, Bournemouth, Birmingham, and more.

At each location, Times Radio will provide real-time updates, expert analysis, lively debates, and must-hear interviews, ensuring listeners are fully informed on every twist and turn of the election campaign. 

Along the way, the British public will be able to record messages for the next Prime Minister against a realistic No.10 Downing Street backdrop. Messages will then be incorporated into Times Radio’s programmes. 

Tim Levell, Programme Director of Times Radio, said; “The General Election is the one moment when power flows to every individual person across the United Kingdom.

“We are delighted that the Times Radio Election Bus, complete with its state-of-the-art on-board radio studio, will be visiting communities right across the country, to hear the concerns and opinions of the voters who will decide our next government.”

The tour bus was supplied by Empire RV, the design, advertising and activation was created by The Tenth Man and produced by Extreme Productions. 

Gethin Evans, UK Managing Director, The Tenth Man, added: “It’s been pretty exciting working with the team at one the worlds best known media brands as our founding client for the London office.

“It’s not very often you get the chance to help brands that are almost 250 years old – and we are delighted to help them promote Times Radio across the UK in a pivotal political period for the country.

“We’re taking current affairs on the road, without the boring bits.” 

Coinciding with the launch of the tour, The Times, The Sunday Times and Times Radio have today also unveiled a new election marketing campaign. Created by News UK’s dedicated agency, Pulse Creative, the integrated campaign, “From Westminster to your World,” illustrates how these brands help customers better understand the real-life impact of the election on the issues that matter to them. 

The striking hero social films feature British political icons – the red budget box, green Commons bench, Big Ben, and the door to Number 10 – in relatable scenarios, symbolising that Times journalism brings everyday context to Westminster politics.

These films are supported by a series of insightful social videos, created in partnership with The Times, The Sunday Times, and Times Radio’s editorial teams, that take a closer look at the key political issues set to shape the 2024 election. 

Louise Agran, Marketing Director of Times Media, said; “This campaign demonstrates what sets The Times, The Sunday Times and Times Radio apart – insightful journalism that helps our subscribers and listeners understand the consequences of the election, and politics more broadly, so that they can make the right decisions for themselves and their families.” 

Russell Ramsey, ECD of Pulse Creative London, said: “There’s a lot of negativity about Westminster party politics at the moment, so we wanted to tell a more relatable story about the election.

“This campaign highlights the real value of The Times by focusing on what truly matters in an election – the lives of the voters.” 

Social media will be an important battleground for this election, so ‘From Westminster to Your World’ is designed to be social-native.

The campaign leverages a diverse array of social formats across various platforms, delivering multiple touchpoints with politically engaged audiences, ensuring The Times is active wherever opinions are shaped and debated. 

The details for Edinburgh are:

Times Radio Election Bus x Edinburgh and the Lothians

Date: Friday 14th June

Time: 6am – 5pm

Location: Register Square, Edinburgh (next to Starbucks at St James Quarter entrance)

Topics to be discussed include:

  • The investigations into SNP finances and its impact on SNP performance in the capital
  • Labour’s potential gains in the city
  • Scotland’s first game at the Euros

Back to the Drawing Board!

YOUSAF ANNOUNCES ‘A FRESH START FOR SCOTLAND’

PRIORITIES OF ‘EQUALITY, OPPORTUNITY, COMMUNITY’ SET

First Minister Humza Yousaf has published a new ‘policy prospectus’, setting out how the government will deliver for Scotland over the next three years – but his big policy announcement was overshadowed by the news that SNP treasurer Colin Beattie had been arrested by police as they continue to investigate the SNP’s finances.

In his first major statement to Parliament, the First Minister said three missions, centred on the themes of equality, opportunity and community, will be central to his government.

Announcing he will seek to reach agreement on a ‘New Deal for Scottish Business’, the statement revealed that the launch of Deposit Return Scheme will be set for March next year, that proposals on alcohol advertising will go “back to the drawing board” and that the Scottish Government will look at ways to use Business Rates to boost business and further support communities.

Titled ‘New Leadership – A Fresh Start’, the prospectus details the key aims the government intends to achieve in each Cabinet portfolio, working with the Scottish Green Party to build on the success of the Bute House Agreement.

Actions set out by the First Minister and the prospectus document to tackle poverty, build a fairer, greener and growing economy, and improve public services by 2026 include:

  • a ‘New Deal for Scottish Business’ will be sought, with urgent discussion to agree how government can better support businesses and communities using policy levers such as Non-Domestic Rates.
  • an extension of the Deposit Return Scheme launch date to March 2024, from August this year.
  • an explicit commitment to support economic growth for a purpose – to help business and trade to thrive and maximise the opportunity for a fair, green economy.
  • confirmation of a further £1.3 billion investment for the Scottish Child Payment over the next three years
  • improved cancer outcomes through better prevention and diagnostics, including expanded Rapid Cancer Diagnostic Services in Lanarkshire and Borders by June 2023
  • investment of up to £25 million to convert suitable properties into affordable homes for key workers and others, as part of an action plan to increase housing in remote, rural and island areas
  • confirmation of a six-month pilot removing peak-time fares from ScotRail services from October to make rail travel more accessible, available and affordable.
  • the delivery of six new vessels to serve Scotland’s ferry network and a doubling of the charge point network for electric vehicles to at least 6,000
  • reinstating Scotland’s participation in the Trends in International Mathematics and Science (TIMSS) and Progress in International Reading Literacy (PIRLS) studies to increase the availability of internationally comparable data on Scotland’s education performance
  • seeking a new agreement with the Convention of Scottish Local Authorities (COSLA) to support the delivery of shared priorities, and legislation to give councils powers to apply a Local Visitor Levy on overnight stays in commercially let accommodation as additional means to raise revenue
https://twitter.com/i/status/1648362128712126465

The First Minister said: “Scotland is a land of opportunity, I’m very proud of that fact, I’m proud to be a product of that.

“My grandparents came to this country in the 1960s, barely speaking English, little money in their pockets. Despite the challenges they faced, and at times hostility they faced, due to their background, they overcame those barriers and provided a life for their children, and for their grandchildren that I will forever be grateful for.

“It is my responsibility to ensure every family in Scotland has that equality of opportunity, regardless of their background or where they live in Scotland.

“I am optimistic we can achieve that equality of opportunity, and the three missions that I have set out today, will determine the priorities of the government that I lead for the rest of this parliamentary session, and help us to achieve that.

“Together, we will be focused on the delivery, we will ensure that we have affordable, ambitious measures in place, which protect our environment, which protect business prosperity, they improve people’s well-being, and they reduce poverty.

“They will ensure the actions we take over the next three years, stand Scotland in good stead for the next decade to come. And they will use our present, very significant, strengths to deliver a fresh start for Scotland.”

Environmental campaigners are dismayed by the news that Scotland’s deposit return scheme, which was due to launch in August 2023, has been delayed until next year.

The deposit return scheme has already been delayed twice, with its initial launch date set for April 2021. The latest postponement will mean that 2.5 billion more drinks containers will have been littered, landfilled or incinerated than if it had gone ahead as planned.

Hundreds of Scottish producers and businesses, accounting for over 95% of Scottish drinks containers, have already registered to take part in the scheme from August and completed the necessary preparation to do so, including the biggest producers of single use drinks cans in the country.

Kim Pratt, circular economy campaigner at Friends of the Earth Scotland, said: “This delay marks a shameful breaking of promises which will ultimately be paid for by the people of Scotland and the environment. Over 70% of people in Scotland support the deposit return scheme, but the First Minister has decided to put corporate interests and politics before people and the planet.

“The repeated delays by the Scottish Government to deliver this scheme are as damaging as doing nothing. Companies have had five years to prepare, and the majority of them are ready to go as planned in August.

“We are living in a climate emergency, and this simple scheme should be an exciting bit of progress. It’s a concerning start to Humza Yousaf’s leadership.”

Dr Kat Jones, director of APRS, which is running the Have You Got The Bottle? campaign, said:

“Yet another delay to Scotland’s deposit return system should send a chill down the spine of everyone who understands the environmental crisis we face. Both the Scottish and UK governments need to get their act together if a third delay is not to become a fourth or worse.”

Calum Duncan, head of conservation Scotland at Marine Conservation Society, said: “Bottles and cans were littered on 95% of Scottish beaches cleaned and surveyed by our volunteers in 2022. We’re disappointed that, yet again, Scotland’s Deposit Return Scheme will be delayed.

“We know deposit return schemes have huge potential to turn the tide on this kind of pollution, for the benefit of both people and the planet. Scotland’s seas cannot, and should not, be paying the price for our waste.”

The deposit return scheme will work by people paying a fully refundable 20p deposit when they buy a drink in a single-use container made of plastic, metal or glass.

First Minister’s speech – 18 April 2023

Equality, opportunity, community: New leadership – A fresh start