Capes, crafts and community: Hobbycraft’s Superhero Saturday returns to raise vital funds for children’s hospices
The UK’s largest arts and crafts retailer, Hobbycraft, is calling on the nation’s creative superheroes to get involved as its much-loved Superhero Saturday fundraising event returns to stores across the UK today, raising vital funds for long-standing charity partner, Together for Short Lives.
Hobbycraft colleagues and customers will be encouraged to unleash their creative superpowers, with stores transformed into heroic headquarters for a day of fundraising, fun and creativity. From dressing up as favourite superheroes to taking part in creative activities, bake sales and other fundraising challenges, there will be plenty of ways for customers to get involved and show their support.
Every pound raised will help support Together for Short Lives and the UK’s 52 children’s hospices, providing vital care and support to children living with serious illness and their families.
Hobbycraft has partnered with Together for Short Lives since 2012, with colleagues and customers raising an incredible £3.4 million and counting over almost 14 years. The partnership is built around a shared belief in the power of creativity, art and play to bring joy, connection and precious moments to families facing unimaginably difficult circumstances.
Natalie Amosu, Marketing Director at Hobbycraft, comments: “At Hobbycraft, we believe creativity has the (super)power to bring comfort, joy and connection, and there’s no better example of that than Superhero Saturday.
“Every cape made, every craft sold and every pound raised helps give families facing unimaginable circumstances a little more support. Powered by our incredible colleagues and customers, we are all committed to making this event magical and memorable.”
Nick Carroll, Chief Executive at Together for Short Lives, comments: “Sitting right at the heart of our partnership is the shared belief that art and play have the power to enrich the lives of the children and families we support.
“To them, it’s not just painting, drawing and crafting. It’s a smile, a story and a memory made which that family will treasure forever.
“We’re so grateful to every single caped crusader and creative customer at Hobbycraft who no doubt will make this year’s Superhero Saturday the best one yet.”
Superhero Saturday will take place in Hobbycraft stores across the UK today – Saturday 22nd August.
Customers can visit their local store to take part in fundraising activities and help support children’s hospices and the families who rely on their vital services.