Fake reviews and sneaky hidden fees banned ‘once and for all’

Outrageous fake reviews and sneaky hidden fees are now banned once and for all in a major win for consumers right across the UK

  • Fake reviews and hidden fees that cost consumers £2.2bn every year now banned 
  • CMA takes on major new powers to directly enforce new consumer laws 
  • Changes will protect consumers and create a more level playing field for businesses, helping to deliver economic stability as part of the Plan for Change 

Outrageous fake reviews and sneaky hidden fees are now banned once and for all in a major win for consumers right across the UK. These laws will help deliver economic stability as part of the Plan for Change. 

The new measures coming into force today will give the public control over their cash and save them money in the long run.

All mandatory fees, such as admin fees or ticket booking fees, must now be included in the headline price and can’t be deceptively dripped in throughout the checkout process, to dupe customers into paying more than they originally bargained for.  

The ban aims to bring to an end the shock that online shoppers get when they reach the end of their shopping experience only to find a raft of extra fees lumped on top. 

So, for shoppers buying train tickets – they won’t be stung by a hidden booking fee at the end of the checkout. 

When buying a takeaway, the delivery and admin fees must be clear at the start of the process.

The same will apply to all online shopping experiences from concert tickets to trips to the cinema. 

Every year a whopping £2.2 billion is spent by consumers on unavoidable hidden fees, which is why these new rules are coming into force.  

Not only will it create greater transparency, but it will make it far easier for consumers to confidently compare products and services to make sure they are getting the best bang for their buck.  

Justin Madders, Minister for Employment Rights, Competition and Markets, said: “From today consumers can confidently make purchases knowing they are protected against fake reviews and dripped pricing.  

“These changes will give consumers more power and control over their hard-earned cash, as well as help to establish a level playing field by deterring bad actors that undercut compliant businesses, helping to deliver economic stability as part of our Plan for Change.”

Outlandish fake reviews will also be banned today – so customers know what they are buying when they shop online.

The legislation will prevent punters turning up to a restaurant with 5-star reviews only to be served 1-star quality food. Or ordering a product online from a top-rated seller only to find it never turns up, or that when it does, it doesn’t look anything like it did in the picture, despite what previous buyers said. 

Reviews were found to be used by 90% of consumers and contributed to the £217 billion spent in online retail markets in 2023, underscoring the importance of these new consumer protection laws. 

New laws will also help prevent well-intentioned and compliant businesses from being under-cut by those seeking to catch out consumers with stealthy additional prices and fake reviews.  

Sarah Cardell, Chief Executive of the CMA, said: “We will use these new provisions to safeguard people from harmful and unfair treatment, and to foster the level-playing field for the vast majority of businesses who want to do the right thing for their customers.

“We will be tackling the more egregious practices first and working hard to support businesses with compliance, conscious that – especially for small businesses – the burden of following the rules must be proportionate.”

This new consumer protection regime will be implemented by the Competition and Markets Authority (CMA) in a way that is as simple as possible for smaller businesses to comply with.

This government is committed to taking action to reduce unnecessary burdens on business, meaning that should any new rules be required, these will be as clear as possible and only used where necessary and proportionate.

Greenpeace Edinburgh volunteers target Tesco

On Friday morning, 5 stencilled messages, revealing that ‘Tesco meat = deforestation’ appeared outside the supermarket’s branches in Broughton Road, Earl Grey Street, Fountainbridge, Great Junction Street and Duke Street as part of an escalating nationwide protest before the supermarket chain’s Annual General Meeting.  

Delegates arriving for Tesco’s Annual General Meeting were greeted by activists holding giant letters spelling out the words ‘FOREST CRIME’ 10 metres wide at Tesco’s Welwyn Garden City headquarters on Friday morning.   

Thousands of personal, passionate and urgent pleas from Tesco customers for the supermarket to end its part in deforestation of the Amazon rainforest and other areas of Brazil were handwritten on the 1.5 metre high letters.

Two activists also read messages through loud hailers outside the meeting. In total 10,000 messages – many threatening a boycott of the supermarket if action wasn’t taken – were received by Greenpeace and delivered to Tesco as part of the peaceful direct action. A further 250,000 people have signed a petition calling on Tesco to drop forest destroyers. 

Throughout May and June, Greenpeace volunteers also left stencilled messages outside more than 270 stores. More stores will be targeted with a series of peaceful direct actions over the coming months calling out Tesco’s role in deforestation and fires across Brazil to cut through the supermarket’s greenwash.  

Ellie said: ‘“When you buy a chicken from Tesco Duke Street in Leith, it won’t mention the forest crime that took place to produce it. Tesco’s chicken supplier is owned by a company notorious for destroying the Amazon rainforest.

“And Tesco’s chicken is reared on soya that’s driving deforestation and fires across Brazil.  

“Indigenous peoples are facing an assault on their rights as forests like the Amazon are being slashed and deliberately burned for industrial meat production. It’s killing wildlife, the risk of future pandemics is increasing and it’s playing havoc with the climate.  

“10,000 shoppers have sent personal pleas for Tesco to drop forest destroyers from its supply chain – many threatening a boycott if it doesn’t. Tesco can’t afford to ignore them and we won’t stop campaigning until Tesco stops greenwashing and takes action.” 

Despite Tesco claiming to have met its deforestation targets, its meat is not deforestation-free. It buys British chicken and pork from suppliers owned by notorious rainforest-destroyer, JBS. 

JBS recently admitted it would accept deforestation in its supply chain for another 14 years. And Tesco continues to sell more soya-fed, factory-farmed meat than any other UK supermarket.

It has already failed to keep its promise of zero-deforestation by 2020 and its plans to buy soya ‘only from deforestation-free areas’ by 2025 are meaningless given the complete collapse in 2019 of talks involving traders like Cargill to agree protection for whole areas from soya.  

Ellie continued: “Are we really willing to let Tesco get away with such blatant greenwash when doing a weekly shop? Join us to take part in the protest from home by calling Tesco’s head office to demand it stops greenwashing and drops forest destroyers from its supply chain.

People who would like to take action at their local Tesco store can also apply for a free action pack at act.gp/tesco-pack to receive a whole host of resources to help them get Tesco’s attention.