‘Warm words do not support our vital cultural life and creativity’

Fringe Society publishes its review of the year 2024

Today, Tuesday 26 November 2024, the Edinburgh Festival Fringe Society publishes its review of the year 2024, outlining its activities over the past 12 months. These include the Society’s core services to artists, as well as the work it undertakes year-round to give anyone a stage and everyone a seat.

This year the Fringe maintained its unique position in the world as one of the most important performing arts expos on the planet. Over 1,800 arts industry delegates came to the festival to see, book and buy work for opportunities such as onward touring and broadcast potential. 

Artists from 60 countries performed across 3,746 shows in 262 venues and some 900 accredited media wrote about the festival and reviewed work. 

Along with the success of this year’s festival there continue to be significant concerns regarding the cost and availability of affordable accommodation in Edinburgh, pressures on the supply chain, and an unhelpful policy environment; all exacerbating the already fragile cultural economy of the Fringe.

At the close of this year’s Fringe, Fringe Society Chief Executive Shona McCarthy penned an open letter outlining the many challenges faced by the sector and its thousands of artists, supporting the no art without artists campaign by Scottish creatives.

The Fringe Society also supports the current #InvestInCulture campaign from Scotland’s cultural sector, which seeks to increase the Scottish Government’s budget contributions of national spend on culture from 0.5% to match or exceed the European average investment in culture of 1.5%.

The challenges facing the Fringe Society, the Festival Fringe and the Scottish arts sector can only be overcome with long-term collaborative, sustainable action and investment. 

As such, in a new development for this annual publication, the 2024 review of the year has been designed as a launchpad for further discussion. 

In Shona McCarthy’s last review of the year before stepping down as Chief Executive, the Fringe Society invites potential funders, partners, sponsors and those who benefit from the economics of the Fringe to engage with them now and help ensure the sustainability of this unique event into the next 77 years.

Shona McCarthy, Chief Executive of the Edinburgh Festival Fringe Society said: ‘This year’s review is an invitation for discussion and to find solutions for the future of this amazing festival and expo. 

“The whole sector needs action and investment and so does the Fringe. As the most influential and important performing arts marketplace in the world, the Fringe is crucial for the whole cultural ecosystem, not only for local, UK and international artists, but for the thousands of arts industry and media delegates who come here every year to view work, and source content for their own theatres, festivals and platforms. 

“Warm words do not support our vital cultural life and creativity.  Warm words do not provide platforms for Fringe artists on a global stage.  Warm words do not help communities and audiences experience an event of global significance, on an Olympic scale, on their own doorstep. 

“Now is the time to step up and work collaboratively to secure the future of this signature event for Scotland.  After nearly ten years at the helm of the Fringe Society, I urge our public funders, our potential sponsors and partners, and those who have the influence, to turn words into action and sustainability for the sector and for this iconic event for the next decade.’

Benny Higgins, Chair of the Edinburgh Festival Fringe Society said: ‘Against an increasingly difficult policy environment and ongoing financial pressures, I congratulate Shona and the entire Fringe Society team on all that they have achieved this year. 

“Artist support remains at the core of the work of the Fringe Society and the team work tirelessly to ensure this festival can continue.

“This isn’t easy work but is vital to ensure artists can continue to create and share their creativity that we all benefit from. 

‘There is no future for the Fringe without art. There is no art without artists’

FRINGE BOSS WADES IN TO ARTS FUNDING FURORE

To whom it may concern: As the 2024 Edinburgh Festival Fringe comes to a close, an open letter from SHONA McCARTHY, Chief Executive of the Edinburgh Festival Fringe Society

As the curtain falls on the 2024 Festival Fringe, much is being discussed in the spaces,  rooms, cafes, and streets of Edinburgh, on the success of this year. 

Today it was announced that 2.6 million tickets were issued during the 2024 Fringe, however there is no doubt that the current environment for artists across the UK is of great concern; and the fragility of the performing arts community is palpable.

An outward veneer of success cannot mask the struggle for artists to emerge let alone thrive in the UK right now. While Fringe 2024 has been brilliant, and it is to be celebrated that artists, companies, venues, producers and promoters took huge financial risks and pieced it together and put on the show.

However, the dominant message as we close this year’s festival is that there is no Fringe without art. There is no art without artists.

The cumulative effect of the relentless rise in the cost of everything, and an unhelpful policy environment facing the arts sector has resulted in widespread concern that is keenly felt by artists. 

From the availability of affordable accommodation, blunt policy changes which have consequences for major events, to continuous public sector cuts; we need to ensure that the hard won and fragile success isn’t met with complacency by those who can influence change. 

It is not enough to have old stories of how important Edinburgh’s festivals were in providing healing and connection after the Second World War. They are important now, contributing hugely to health, well-being, joy and job creation.

The Edinburgh Fringe vision is to give anyone a stage and everyone a seat. That is a commitment to inclusion, to freedom of expression and to being allowed to try and to fail. It is a vision that is increasingly easier to say than it is to do.

I have worked in the arts across the UK for 35 years now, and in the last two decades there has been a journey away from elitism, monoculturalism and exclusion with inspiring developments in access to the arts for all, with still a long way to go.

If the UK continues on an upward trajectory of cuts to arts education, and Scotland continues to decimate  investment in the sector, breaking  promises of support;  then we are on a direct course to job losses, exclusion and boring art that is only the privilege of those who can afford to be part of it, as performers or as audiences.

Here at the Fringe and across the UK, the pipeline of creative potential is under threat. Artistic risk and ambition is hamstrung by an operating context that squeezes out emerging artists that have made the Fringe globally renowned, unique and joyful. 

How can the Edinburgh Fringe remain exemplary, exciting, experimental; the only place in the world to be every August?  As the most influential arts marketplace in the world, this year over 1,800 arts industry accredited with the Fringe Society, and came to Edinburgh to seek new work for onward touring and broadcast opportunities. Nearly 900 accredited media reviewed shows, interviewed artists and worked tirelessly to support the 3,746 shows that took place this year.

There is no future for the Fringe without art. There is no art without artists. Artists and the venues who host them are at the heart of this event, and there would be no Fringe without them. 

They take the risk of bringing work to the festival every year, and while the arts landscape is at a crossroads, we need to ensure that the Fringe, one of the greatest celebrations of arts and culture in the world, is protected for the future. 

As we celebrate the hundreds of thousands of people who have been moved, delighted, awed, shocked and entertained by the stories artists present across Fringe stages, it feels that now, more than ever, we must not take artists for granted; we would do so at our peril.

SHONA McCARTHY,

Chief Executive of the Edinburgh Festival Fringe Society