Tag: seaside resorts

The coast is dear

Some UK seaside accommodation prices up by a third

Holidaymakers face paying more for a UK seaside break this summer as a snapshot investigation suggests some accommodation prices have risen by an average of 35 per cent compared with last summer, according to new research from Which?.

With demand for UK holidays expected to soar this summer, Which? tracked the prices of 15 holiday lets in the top 10 most visited UK seaside destinations, and found that in every case, prices have increased from last summer.

The consumer champion’s snapshot investigation looked at prices for 15 properties listed between Airbnb and Vrbo in the past year, in destinations such as St Ives, Whitby, Llandudno and Brighton.

Which? first looked at the prices of these listings in May and June 2020, for various dates in July and August 2020. The research then looked at the prices of the same properties in February 2021 for similar dates in July and August 2021, and found all had increased in price, with an average increase of 35 per cent.

The largest markup of the properties Which? looked at was for a one-bedroom maisonette in Brighton on Airbnb. When the consumer champion checked the price of the listing in May 2020 for the first week of August 2020, the cost was £53 per night. But when it checked again in February 2021 for the same period the property was £127 per night – an increase of 140 per cent.

It also found a 70 per cent increase in price for a one-bedroom property in the centre of Eastbourne on Airbnb. Last year, for a one-week holiday in the first week of August, it would have cost £409. This year, the same week costs £696.

On Vrbo, a one-bedroom property in Bournemouth rose from £722 for the first week of August last year to £958 this year – an increase of 33 per cent.

Vrbo told Which?: “We are operating as a two-sided marketplace, connecting holidaymakers and holiday-home hosts, without being part of any contractual agreements between those parties at any time. That means that all rental contracts are closed between the holidaymaker and the holiday-home host, or the property manager directly.

“The hosts are also in control and individually set the rental price for their properties, the payment terms and all cancellation policies. Those policies are stated on the booking page for each property and must be acknowledged, and agreed to, by all holidaymakers before a booking on Vrbo is possible.

“Vrbo’s service fee is a percentage of the total amount of the reservation, excluding taxes and refundable fees paid by the guest. The service fee amount varies. Generally, the higher the reservation amount, the lower the percentage of the service fee. A value-added tax is charged on the service fee where required by local regulations.

“Vrbo does not set, change or influence the property prices a host chooses. However, Vrbo provides useful tips and information for hosts on how to be successful with their listing on Vrbo. For instance, Vrbo’s MarketMaker™ gives hosts access to real-time data about competitors, holidaymakers, local events and holidays. This allows them to adjust their prices, if needed, to remain competitive and attractive for holidaymakers.”

Other price rises were more modest. A one-bedroom cottage on Airbnb in Scarborough increased by seven per cent for similar August dates this year, while a one-bedroom property on Vrbo in Swanage with views over the Purbeck Hills had gone up by just two per cent.

Hosts on Airbnb set the prices and cleaning fees for properties listed on the platform. Airbnb said the price increases highlighted by Which? were “isolated examples”, while Vrbo also said hosts are in control and individually set the rental price for their properties.

According to the government’s current plans for releasing England from lockdown, self-contained holiday accommodation breaks are set to return from 12 April.

Demand for UK holidays is likely to be even higher this summer than last year, as there is currently less risk involved in taking a UK holiday than a holiday abroad while coronavirus restrictions, such as testing and hotel quarantine for UK arrivals, remain in place.

There is still some risk involved in booking holidays in the UK for this summer, such as being told to self-isolate by NHS Test and Trace or local restrictions preventing you from travelling. However most of these risks can be overcome by booking with a reputable company that has a generous flexible booking policy.

Which? is encouraging anyone booking a UK holiday to ensure they choose a flexible accommodation provider that has committed to offering full cash refunds or fee-free rebooking if your holiday is unable to go ahead as planned due to coronavirus.

Rory Boland, Editor of Which? Travel, said: “Many holidaymakers are looking forward to finally going to the seaside this summer, so it’s perhaps not a surprise that high demand has seen prices for some destinations shoot up too.

“If people are prepared to pay more for their summer holidays this year, it’s essential that they know their money will be protected or returned to them without hassle in the event they cannot travel as planned. Make sure you choose a provider that offers fair and flexible booking terms, so you won’t be left chasing a refund if something goes wrong.”

Full table of price increases:

Airbnb told Which?: “This misleading research features isolated examples that are not representative of prices on Airbnb. A survey shows that more than half of UK guests choose Airbnb because it is more affordable than a hotel or other options.

“With the Great British staycation back on the horizon, hosts are ready to provide clean and private accommodation to help families and loved ones safely reconnect, and around half say they rely on the additional income from hosting.” 

Surprise winner of Britain’s best seaside resorts

A Cornish village with a population of less than 1,000 has triumphed over some of the nation’s most famous seaside resorts in Which?’s annual rankings of the UK’s best coastal destinations. 

The survey – carried out before the coronavirus lockdown – shows British holidaymakers favour peace and quiet over crowds, crazy golf and roller coasters. It also highlights some of the lesser-known resorts savvy travellers can escape to if they want to avoid busy beaches, bars and restaurants this summer.

Which? asked thousands of holidaymakers to rate their recent visits to the UK seaside across a range of factors including food and drink, seafront, beach, value for money and peace and quiet.

St Mawes, in Cornwall, came top ahead of better-known beach destinations like Salcombe or St Ives – earning a full five stars for its scenery, seafront and peace and quiet – and a glowing overall customer score of 85 per cent.

Those who visited St Mawes recommended eating crab baguettes at Mr Scorse’s deli and spotting dolphins on the ferry to Falmouth, but admitted that avoiding peak season was the best way to dodge the crowds.

Dartmouth, arguably one of the most famous destinations in the Which? top 10, and home of Agatha Christie, scored 84 per cent. Those who visited drew attention to steam trains and delicious seafood, but advised using the park and ride service as finding a parking spot in town is “near impossible”.

With many people seeking to avoid already oversubscribed hotspots, particularly in Devon and Cornwall that may not be able to cope with the surge in people holidaying at home this year, Which? found that there are still lots of beautiful places which holidaymakers may not have considered.

Coastal Suffolk had two entries in the top five, with both Southwold (84%) and Aldeburgh (83%) scoring top marks for scenery and peace and quiet. 

Holidaymakers highlighted the great food and drink on offer in Southwold  – earning five stars in this category – as well as the deliberate lack of ‘kiss-me-quick’ gimmickry.

Aldeburgh was praised for its tranquillity, with one person telling Which?: “It’s not got the usual ‘seaside entertainments’”. Another described it as “far from the madding crowd of South East England.”

Bamburgh in Northumberland (83%), which topped last year’s rankings, has not fallen out of favour with visitors this year. It was rated a full five stars in almost every category.

One person summed up Bamburgh as “one of the UK’s top-secret locations,” adding that “Northumberland is outstandingly unspoilt and a UK treasure”.

St Andrews (81%), home of Scotland’s oldest university, also made it into the top 10, with a full five stars for food and drink, beautiful views and its attractions, including the world-renowned golf course.

Those who visited pointed to the West Sands beach, which extends for almost two miles and was made famous in the opening scene of the film Chariots of Fire. Visitors looking for peace and quiet were advised to check term times before travel, as the town is much livelier when the students are around.

For a more easy-going Scottish seaside destination, Oban (74%) could be a better option.

It is best known as the ‘Gateway to the Isles’, thanks to its role as a hub for tourists departing to the islands of the Inner and Outer Hebrides, but this seaside town has enough to charm to warrant being a holiday spot of its own and also gets top marks for stunning scenery.

In Wales, St Davids (81%), Llandudno (80%), Tenby (79%) and Conwy (78%) all scored highly, with many destinations in Wales getting high ratings for scenery and value for money.

Which? found that crowds can easily be avoided by missing better-known destinations by heading a little further up the coast. For example, instead of Llandudno and Conwy, fewer people will know Criccieth which achieved a respectable 74 per cent customer score. This town was also received a full five-star rating for its stunning views, and being a bit further afield will also mean that hotel rooms are a little cheaper.

Also in the Which? top 10, but may be often overlooked by holidaymakers is Tynemouth (81%), eight miles east-northeast of Newcastle upon Tyne. This coastal town was awarded five-star ratings almost across the board, including for its sandy beach which is popular with walkers and is a nationally recognised watersports hub.

Meanwhile Skegness, the famous home of the original Butlins, only managed a 44 per cent customer score. It achieved one-star ratings in each category, apart from the three stars for its beach.

While some of those who spoke to Which? were scathing in their comments, going as far as to say the Lincolnshire town was “to be avoided,” nature lovers highlighted the seal sanctuary and bird watching at the Gibraltar Point National Nature Reserve.

There were also those who spoke fondly of a “typical town that caters for all ages” and one visitor who told Which?: “Don’t be put off by the stereotypical opinions of Skegness. It’s a well maintained, vibrant area.”

Further down the table were other iconic seaside resorts complete with Victorian-era piers, amusement arcades and roller coasters, including Great Yarmouth (48%), Clacton-on-sea (48%), Bognor Regis (49%) and Blackpool (53%).

Rory Boland, Which? Travel Editor said: “With many people choosing to holiday in the UK this summer it is a good time to explore parts of the country you may not have considered before and to spread our sandcastles beyond the beaches of Devon and Cornwall. As our survey shows, it’s smaller seaside towns and villages with fewer visitors that holidaymakers love. 

“Whether that’s hitting the waves in Tynemouth or camping in Criccieth, there are good options for those of us keen to keep our distance from the crowds this year but still want to combine stunning scenery with sumptuous seafood. Don’t forget, if you book your hotel or accommodation direct and over the phone, you may even get a discount or free bottle of bubbly thrown in.”