Exclusively for Scotland: M & S launches free sandwich campaign

  • From 17th July – 17th October, Scottish shoppers get their 7th sandwich FREE when they buy 6 – available with Sparks
  • THIS IS NOT JUST A SANDWICH: New offer in Scotland follows a host of award wins for M&S sandwiches – including the coveted Multiple Retailer of the Year Award at The Sammies Awards

From 17th July – 17th October, shoppers in Scotland can get their seventh sandwich on us when they buy six in a new 3 month campaign.

The offer is open to EVERYONE who is a member of Sparks in Scotland. Simply activate your offer in the M&S App and scan your digital Sparks card every time you buy a sandwich, wrap or roll. Collect six stamps and your seventh sandwich is free! If you don’t have the offer in your Sparks account, you can scan the QR code in an M&S Foodhall to get started.

When you’ve redeemed your free sandwich, you can start collecting all over again!

How to get your seventh sandwich on us in four easy steps:

  1. Download the M&S app
  2. Activate the offer in your Sparks account or add the offer by scanning the QR code in store
  3. Choose any delicious sandwich, wrap or roll
  4. Scan your Sparks card at checkout

Available for a limited time in 53 M&S stores and 15 Franchise stores in Scotland.

Sharry Cramond, M&S Director of Food Marketing and M&S Loyalty, said: “We’re delighted to introduce the seven for six sandwich campaign for Scottish shoppers this summer.

“With our loyalty scheme Sparks, we aim to give back to our customers with personalised offers and rewards they’ll love. I hope they’ll be delighted when they get their 7th (award winning) sandwich free! These are not just any sandwiches, and this is not just any campaign!” 

When you’re a member of Sparks, good things happen every time you shop! Sign up for personalised offers and rewards you’ll love, including money off, free treats and charity donations.

And never queue again with the time saving Scan & Shop. Simply use the Scan & Shop feature on the M&S app to scan and bag items as you go. Then pay for your food shop directly from the M&S App – no need to visit a checkout.

Download the M&S App to scan your Sparks card straight from your phone and keep track of offers and rewards.

IT’S OFFICIAL: M&S SANDWICHES REIGN SUPREME

The new Sparks sandwich offer in Scotland follows an incredible haul of wins at this year’s Sammies Awards – the ULTIMATE awards for sandwiches and food to go.

Multiple Retailer of the Year AwardThat’s right – we’re THE go-to destination for your next lunch. With 61 sandwiches, wraps and rolls to choose from, there’s something for everyone with vegetarian, vegan and gluten-free options.

Healthy Eating Award: High Protein Korean Egg WrapWith a whopping 23g of protein, you won’t want to miss this one. Fiery Marinated British chicken, pickled slaw, red pepper and chilli mayo and spinach, all in a carb clever egg wrap. 
WHAT ELSE IS NEW? Be one of the first to wrap your jaws around the latest sandwiches to join our stellar line up:

Roast Chicken & Chorizo Sandwich

This is not just a Roast Chicken & Chorizo sandwich.

Generously filled with British chicken and chorizo, packed with a lemon and paprika dressing on thick cut bread.

Cheddar Cheese New Yorker Sandwich
Farmhouse Cheddar cheese, gherkins, soft cheese mustard dressing, pickled onions and cabbage with spinach, on soft seeded rye bread. 

Want a gluten-free version? We’ve got you covered!

Our Made Without Cheddar Cheese New Yorker Sandwich won GOLD at the Free From Food Awards 2024 and was developed using our award-winning Made Without New York Deli Sandwich’s soft gluten-free seeded rye bread as a base.

Cheese & Marmite® Sandwich

Your favourite Marmite® spread with cream cheese and farmhouse mature Cheddar in soft vitamin-D enriched white bread. Under 400kcals, with one sold every 20 seconds in first two weeks of launch!


Natalie Tate, M&S Food Product Development Manager for sandwiches, salads and on-the-go options, said:At M&S, we are iconic for our sandwich quality, and we have been busy coming up with more products to add to our amazing range of products.

“Our Cheddar & Marmite® sandwich is a collaboration made in heaven (for some!) and I assure you that more people love it than hate it, as it’s packed full of farmhouse cheddar and marmite cream cheese.

“The Roast Chicken & Chorizo is selling quicker than most other sandwiches in the range, and I can see why, as it’s packed full of British chicken, chorizo, and a delicious lemon & paprika dressing on thick-cut malted bread.

“Lastly, we have reintroduced our very popular Made Without Cheddar New Yorker which also just won GOLD at the Free From Awards 2024.”