Record ticket sales secure the future of the Royal Highland Show

There was truly something for everyone at Scotland’s largest event, the Royal Highland Show, which took place at Ingliston, Edinburgh, over the last four days.

Friday and Saturday sold out, with general tickets sales up 2.5% from last year, and over 220,000 event goers attended events across the four-days making the Royal Highland Centre the sixth largest population in Scotland, bigger than Paisley or Dunfermline and with more attendees than Taylor Swift’s recent record-breaking concerts. 

Children 15 and under were able to attend the Show for free and over 21,311 children attended over the four days.  Over 9,000 people spent Friday and Saturday evening at the toe-tapping Royal Highland Hoolie, with country and folk music from an array of artists including native Scottish band Tide-Lines and Irish singer Derek Ryan.

David Tennant, Head of Show for RHASS said: “This year we have seen the show return in all its glory, and it has been a true delight to see generations from across the agricultural community come together to celebrate their great achievements, learnings, stories and make new memories, just as it has been to see visitors and families enjoy all that the Show has to offer. 

“It’s great to see the ticketing strategy that was implemented in 2022 in its third year produce a record £3.3million gross ticket return. With more tickets available to the general public than ever, it’s fantastic to see the demand has been met with strong ticket sales.

“While the Show is renowned for its historic and traditional aspects, namely the livestock competitions and parades, over the years we have developed it so far beyond that, and every year we build and grow on the last with an ever-increasing focus on sustainability while ensuring we continue to elevate the visitor experience. 

“I’d like to thank everyone for playing their part, from our members, exhibitors and competitors to our staff and members of the public, for helping to make the 2024 Royal Highland Show a truly unforgettable event!”

The 2024 Royal Highland Show – facts and numbers:

  • 327 prestigious trophies and a prize fund of £208,073 were competed for and awarded at this year’s Show.  
  • The Queen’s Cup, which was presented by Her Majesty Queen Elizabeth II in 1960 to commemorate her presidency of the Royal Highland Show was, this year, awarded to the Dairy Section with the Laird family scooping the coveted prize two years back-to-back. They are only the second family to do so and the third to win it for a second time.
  • Over 6,000 livestock were welcomed, including 2,500 competitors from across the UK, and visitors from as far afield as Australia and Argentina. 
  • Over 800 exhibitors, stretching across food, drink, clothing, artisanal crafts and agri-trade were in attendance.
  • Some 5,630 school pupils from 215 school groups came along for free through RHET (Royal Highland Education Trust), trying their hand at milking Mabel the (fiberglass) cow and taking part in honey tasting and candle making in the RHET Discovery Centre.
  • 9,064 people enjoyed the toe-tapping Royal Highland Hoolie after the Show on Friday and Saturday. Presented by legendary country music promoters, Farmers Bash, the event brought together eight live folk and country music acts, including Tide Lines, Derek Ryan and Nathan Evans.

This year’s Show also saw a number of prestigious awards handed out: 

  • The Sir William Young Award, which recognises exceptional contributions to the world of livestock breeding and celebrates the enduring legacy of the late Sir William Young, was presented to Bill P Bruce.  
  • The John Miller Perpetual Challenge Trophy was presented to Catherine Marshall for her outstanding contribution to heavy horse showing and breeding. Catherine attended the Show with her daughter-in-law, grand-daughter and great grand-daughter who attended her first Show at just eight-months old. 

This year’s Show’s new elements: 

  • The Scottish Dairy Championships included new milk and cream classes, Champion Milk Exhibit was awarded to Jolly Jersey, and Champion Cream Exhibit to Park Farm Dairy.  This saw 140 types of ice creams and sorbets judged. Equi’s ice cream took home the esteemed titles of Overall Champion Ice-cream and Overall Dairy Produce Champion for their vanilla ice-cream.
  • The Show’s new ladies shearing category was won by Emily Te Kapa. 
  • The new Kerry Hill class in the Show’s sheep section included 75 entries and saw Chris Adamson with a ewe take home the inaugural award.
  • The Blade Shearing leg of the 6 Nations Shearing & Woolhandling Competition was won by England.
  • 57 Horse of the Year Show Qualifiers competed ahead of the event in Birmingham in October.
  • A limited number of Super Early Bird tickets went on sale on Sunday at 4pm, for those eager to relive the Show experience again in 2025.

Having run successfully for over two centuries, the Royal Highland Show remains the biggest fundraising event for RHASS, Scotland’s leading agricultural charity.

Super early-bird tickets for the 2025 Show are now on-sale.

You can buy tickets here: https://www.royalhighlandshow.org

The Grassroots of Business at the Royal Highland Show

On the 44th year as partner to Scotland’s largest agricultural event, Royal Bank of Scotland showcases some of the businesses who can see a new future in farming:

On Thursday, The Royal Highland Show returned to Edinburgh. The event follows the sixth wettest spring in history in the UK, creating untold pressure for the sector, which employs almost 70,000 people here in Scotland.

Accounting for a greater percentage of GDP in Scotland than the rest of the UK, agriculture plays a key role in Scottish cultural and business life.

This year marks Royal Bank of Scotland’s 44th year as partner to the event – the longest partnership in the bank’s history. But the bank is taking the opportunity this year to showcase businesses looking to the future of agriculture through a different lens and seeing where new opportunities lie.

To demonstrate its support for farming entrepreneurs, Royal Bank has allocated its activation space to platform two exciting businesses on the Royal Bank of Scotland Accelerator Hub programme who will exhibit across the weekend.

One such business is Glasgow’s Naked Kimchi, founded in 2021 by Katerina Hayes who is originally from the Ukraine and is now British.

Katerina introduced traditional Ukrainian fermenting practices to Scotland 16 years ago, producing a 100% vegan, free-from kimchi with her father’s authentic recipe. In response to ongoing world events, Naked Kimchi & Co has provided employment opportunities for displaced Ukrainian people.

Naked Kimchi & Co’s approach commits to pioneering mindful eating and emphasises the importance of gut health. The business supports local farmers, aiming to shorten the supply chain, and provide a delicious superfood that is loved by both individuals and the restaurant industry. Their efforts contribute to better food security while bringing fresh, delicious kimchi to chefs’ tables.

By harnessing the potential of overlooked “wonky” vegetables and utilising every part of the harvest, Naked Kimchi helps to reduce greenhouse gas emissions while creating a healthy superfood that benefits individuals and contributes to building better food security.

In recognition of the business’ success, Katerina and Naked Kimchi have recently picked up a Scottish Edge award, receiving £65,000 funding to continue to back their sustainability mission.

Naked Kimchi will be joined by West Lothian entrepreneur, Marie-Claire and her business, Dream Magic Superfood Powders.

After experiencing the health benefits of superfoods first-hand, having tried multiple options when tired and burnt out from raising a family and working as a fitness coach, Marie-Claire spotted an opportunity to help Scots live a healthier life and brought her own blend to market.

Using her qualifications in health and nutrition, Marie-Claire has led the business from strength to strength and Dream Magic Superfood Powders now offers six different blends for customers to choose from.

With the platform provided by Royal Bank of Scotland across the weekend, both businesses will be able showcase their produce and provide free samples while building industry connections and brand awareness.

The businesses are both on the Royal Bank Accelerator programme.

Entirely free, the Entrepreneur Accelerator initiative is aimed at high-growth businesses looking to scale. It provides access to coaching, mentoring, events and co-working hubs with the intention of helping fledgling businesses to unlock new markets, attract new talent, access growth funding and to build leadership skills and scalable infrastructure.

You can support Naked Kimchi here https://nakedkimchi.co/ and Dream Magic Superfood Powders here https://dreammagicsuperfoodpowder.co.uk/

Katerina, CEO Naked Kimchi commented: “We are deeply grateful for the support we’ve received from the Royal Bank Accelerator Programme. The guidance and resources on offer have been pivotal in helping us scale and grow the business.

“Being given the platform to attend the Royal Highland Show is testament to the backing we’ve been given as a business and we’re looking forward to sharing our passion for authentic Kimchi with the industry and to connect with fellow food and environmental enthusiasts”

Marie-Claire, CEO Dream Magic Superfood added: “The expertise and opportunity provided by the Accelerator programme has been transformative for my journey as an entrepreneur, enabling me to grow my business and further develop my skillset in sales and marketing to running and operating a successful business.

“The accelerator has helped me to navigate challenges along the way and to lay a strong foundation for sustainable growth.

“We are incredibly excited to exhibit our superfood powder range at the Royal Highland Show. This event is a fantastic platform us to build our brand profile with the industry and customers alike.”

Support for the agricultural industry offered by the bank includes:

Agriculture Relationship Managers: Royal Bank has specialist advisers working as agricultural relationship managers able to understand the unique needs of land-based businesses. One third of these are women.

Finance: In July 2022, NatWest Group, of which Royal Bank is a part, confirmed a £1.25billion lending package for farmers, taking its total lending capacity to the agriculture sector to over £6.7billion. The extended support came as farmers face multiple cost challenges as fertiliser, fuel, feed and energy costs continue to rise.

Women in Agriculture: Since 2017, Royal Bank of Scotland has been heavily involved in the Women in Agriculture group, providing mentors and specialist support to help equip women with the tools they need to counter the barriers they face in their careers.

Chartered Banker Institute: All Royal Bank agri-relationship managers are independently accredited by the Chartered Banker Institute (supported by NFU Scotland).

Holyrood’s Net Zero Committee heads to Royal Highland Show

We’ll be at this year’s Royal Highland Show!

Join the Net Zero Committee for an expert panel discussion on the Land Reform (Scotland) Bill.

The discussion will be led by Edward Mountain MSP, who says: “[This] Bill re-opens a political debate about land; how it is used and managed; how it can contribute to Scotland’s environmental objectives and how it can be used to strengthen rural economies and communities.”

📍 Upper Foyer, Highland Hall at 2pm on Friday 21 June.

More details here: https://www.parliament.scot/…/holyroods-net-zero…

Holyrood’s Net Zero, Energy & Transport Committee is set to host an expert panel discussion and open forum Q&A on the new Land Reform (Scotland) Bill at this year’s Royal Highland Show. 

Committee Convener, Edward Mountain MSP, will chair the event which will take place on Friday 21 June from 14.00 – 15.15, in the Upper Foyer of the Royal Highland Centre’s Highland Hall. 

Panellists set to take part in the discussion include;  

  • Andy Wightman, Land Campaigner, former MSP, forester & owner of ‘Who Owns Scotland’ website 
  • Prof Andrew Barnes, Head of Rural Economy, Environment & Society, Scotland’s Rural College (SRUC) 
  • Christopher Nicholson, Chairman, Scottish Tenant Farmers Association  
  • Sarah-Jane Laing, Chief Executive, Scottish Land & Estates  
  • Hamish Lean, Partner & Head of Rural Property, Shepherd and Wedderburn 

Committee Convener, Edward Mountain MSP, said; “Having recently received over 100 responses to our ‘call for views’ on the Bill, we are in no doubt of how passionate stakeholders, the length and breadth of Scotland, are about the topic of land reform. 

“The Bill re-opens a political debate about land; how it is used and managed; how it can contribute to Scotland’s environmental objectives and how it can be used to strengthen rural economies and communities. 

“It also seeks to make agricultural tenancy law fit for the 21st century, and more responsive to environmental concerns. In doing so, it rebalances the landlord-tenant relationship and it is crucial for us to consider whether the Bill gets the balance right. 

“With such an informed line-up of panellists and an anticipated audience of passionate stakeholders, we look forward to hosting an event that will really allow us to capture and discuss some of the key issues at play.” 

Stakeholders wishing to attend the event should book a free ticket here. 

Please also feel free to turn up on the day. 

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