Tag: R&A

Never Stop Playing: World’s First Playable Golf Billboard Unveiled for the AIG Women’s Open

The R&A has unveiled the world’s first ‘playable golf billboard’ at Edinburgh Waverley Station to allow fans to experience playing the par-3 8th hole of the iconic Old Course in St Andrews,  host venue of this year’s AIG Women’s Open. 

As part of AIG Women’s Open new ‘Never Stop Playing’ campaign, the activation aims to elevate the excitement of golf for fans. This innovative billboard transforms into a golf simulator, offering an engaging opportunity for both new and longtime fans to connect with the Championship in a fun and interactive way.

The R&A has created this playable billboard to reimagine how golf enthusiasts engage with the sport, while also promoting the upcoming AIG Women’s Open, which will be held at St Andrews from 21 – 25 August 2024.

Fans can step up to the billboard, grab a real club and ball, and take a swing like never before. The technology employs cameras to track the player’s velocity, arc, and direction, digitally encoding the swing in real-time to show where the ball will land on the virtual par-3, 8th hole.

Players will be captivated as they watch the ball fly across the LED screen, displaying its arc and flight path towards the target. 

With a real-time leaderboard tracking nearest to the pin shots, participants can compete in a fun golf challenge. Those nearest to the pin will receive an exciting prize from the AIG Women’s Open: a pair of Sunday tickets  and a chance for the winner to be an official walking scorer for one of the groups during the final round at St Andrews. 

Not just for avid golfers, those keen to take their first ever golf shot can also win prizes in the furthest from the pin challenge. 

Zoe Ridgway, Championship Director of the AIG Women’s Open at The R&A said, “This activation brings the excitement of golf to a whole new level, allowing players to experience the thrill of golf in a fun and interactive way.

“As part of our new ‘Never Stop Playing’ campaign, we are giving both new and longtime fans the opportunity to engage with the AIG Women’s Open like never before, reaching new audiences and enhancing their connection to golf.”

Georgia Hall,2018 Women’s Open champion, said, “This looks like such a fun and innovative concept  from The R&A.

“The playable billboard is a brilliant idea to introduce more people to golf and get them excited about the AIG Women’s Open. It’s initiatives like these that will keep our sport growing and evolving.”

Designed to resemble a traditional advertising billboard, this innovative attraction offers a unique and eye-catching experience for golfers of all skill levels. Whether you’re a seasoned pro, a casual player or a first time golfer, the playable billboard promises a one-of-a-kind experience. 

The R&A will compile all the shot tracers from the day’s play onto the billboard screen at once, creating a stunning visual display. This impressive feature highlights the relentless passion and continuous engagement of golfers, showcasing how they ‘Never Stop Playing’.

Tickets to the AIG Women’s Open are now on sale via aigwomensopen.com. Adult tickets are available from £20, with Saturday tickets including a full day of golf action and entry to the Tom Grennan concert priced at £55. 

To encourage children and young people to attend the AIG Women’s Open, The R&A will continue the successful ‘Kids go Free’ programme on Wednesday, Thursday, Friday and Sunday, which provides children under-16-years-old free entry to the Championship when accompanied by a paying adult.

Half-price youth tickets are also available on those days for 16-24-year-olds. Junior and youth tickets for Saturday’s golf action and Tom Grennan concert are £20 and £40 respectively. 

Hospitality packages are also on general sale, offering an unrivalled way to experience the Championship in which guests can enjoy over ten hours of world-class action and fully inclusive hospitality.

Visit www.aigwomensopen.com for further information. 

For information on the AIG Women’s Open or to purchase tickets, please visit www.aigwomensopen.com. 

The R&A launch ticket ballot to The 150th Open

The R&A has announced the countdown to The 150th Open which kicks off with the launch of a special commemorative brand and the introduction of a ticket ballot to ensure the most equitable ticket sales process possible.

First played in 1860, The Open has been graced by golf’s greatest champions including Tom Morris, the grandfather of golf, Bobby Jones, Arnold Palmer, Jack Nicklaus, Gary Player, Tom Watson, Seve Ballesteros, Sir Nick Faldo and Tiger Woods, and will mark its 150th playing with a true celebration of the sport at the Home of Golf from 10-17 July 2022.

With the extremely high levels of demand to attend this historic championship, the introduction of a ballot for tickets is deemed the fairest and most equitable way of ensuring golf fans from around the world have the chance to secure their place at the world-renowned Old Course next July. Hospitality for the event has been on sale since last year, with 85% of packages already sold.

The ticket ballot will run from Thursday, 1 July 2021 to Monday, 4 October 2021 giving as many fans as possible the opportunity to register for tickets.

A balance of allocations will ensure every generation of fan, from all over the world, as well as throughout the UK and the local area, will be able to attend the celebrations in St Andrews next July.

Martin Slumbers, Chief Executive of The R&A, said: “This is a momentous occasion for golf as well as The Open and one which sports fans everywhere are looking forward to enormously. The 150th Open will give fans the opportunity to be part of a unique and unparalleled celebration at the birthplace of the game in St Andrews.

“We expect exceptional demand to be part of these celebrations and the ballot will give as many fans as possible the chance to secure a ticket and be part of history being made at one of the world’s most revered and renowned sporting events.”

The new 150th commemorative brand will be displayed across a campaign of content and activations that will run throughout the next 14 months until the conclusion of next year’s Championship at St Andrews. The focus of the campaign will be the remarkable journey of The Open and its enduring impact on players, fans and the sport of golf itself since it was first staged back in 1860.

The 150th logo is made up of individual threads that each represent the millions of journeys connected to the Championship.

From the greats of the game, to the hundreds of millions of golfers who have played the game since 1860, to the vast array of championships that take place in the global golfing calendar, the journey of our sport is intimately linked to the pioneers who started The Open to identify the Champion Golfer of the Year more than a century-and-a-half ago.

The threads will be prominently used in imagery throughout the build-up to The 150th Open, emphasising the campaign’s central message that ‘everything has led to this’ as we count down to what promises to be a truly unforgettable occasion.

Ticket prices for The 150th Open will be £95 for an adult on Championship days and will range from £20 to £50 on practice days.

The R&A is fully committed to encouraging more children and young people to attend The Open and free tickets will be available to children through the successful and long-running “Kids go Free” programme, while half-price youth tickets are available for 16-24 year-olds. In order to give as many people as possible the chance to attend the Championship, weekly tickets are being discontinued.

The ticket ballot will be available exclusively to members of The One Club, the free-to-join membership programme.

ST ANDREWS, SCOTLAND – JULY 1978: Jack Nicklaus of the United States looks on following his victory during The 107th Open Championship held on the Old Course at St Andrews, from July 12-15,1978 in St Andrews, Scotland. (Photo by R&A via Getty Images)

Fans can sign up to The One Club any time at www.TheOpen.com and will be among the first to be notified when the ballot is open.

Origins Hospitality, a range of fully inclusive experiences, is available to purchase now and is the only way fans can guarantee their place at the Championship.

Visit www.TheOpen.com/hospitality2022 for further information.