Tag: price cuts

Morrisons cuts the price of festive favourites

– Prices will be locked at new price until 31st December –

– Morrisons is investing over £4 million in these new price reductions –

Morrisons is cutting the price of 58 popular festive items and is committing to keeping the prices low until the end of the year.  The cuts are being made well in advance of December 25th so that customers can stock up and spread the cost of their Christmas grocery shopping.

Key festive items such as stuffing, roast potatoes, cranberry sauce and tin foil have been cut in Morrisons latest wave of price activity – its tenth of the year.  

Morrisons is investing over £4 million to cut the price of the products by an average of almost 20 per cent from current prices. The items have all been chosen because they were particularly popular at Christmas last year – with an average uplift in sales of over 90 per cent throughout the festive period.  

The total price of all 58 items in Morrisons festive basket is nearly two pounds cheaper than the same basket of items would have cost in Christmas 2022, despite the significant inflation over the last year.

The cuts cover Christmas dinner must-haves and trimmings as well as drinks and nibbles including Bucks Fizz, tonic and peanuts.  Festive hosts can also stock up on kitchen essentials such as kitchen foil and napkins while key ingredients needed to create seasonal bakes have also been cut such as mincemeat, sultanas and pastry – as well as cream. 

These lower festive prices introduced in Morrisons supermarkets and online this week are on top of  further 62 price cuts made last week on items such as chicken wings & drumsticks, frozen chips, bread and smoked fish.  Those prices will be held for at least eight weeks and form part of the commitment Morrisons has upheld since January to always have over 1,000 prices lowered and locked each week. 

Rachel Eyre, Morrisons Chief Customer and Marketing Officer, said: “We know that Christmas is an expensive time of year and that our customers are having to make tough choices about what to put in their baskets. 

“We are working hard to help them when it comes to their festive grocery shopping and want to protect them from rising costs so despite the significant inflation we have seen over the last twelve months, our basket of 58 festive items is cheaper than it was in 2022.” 

KEY DEALS ON CHRISTMAS FAVOURITESWASNOW
Morrisons Cocktail Prawns 300g£4.30£3.59
Morrisons Raspberry Sherry Trifle 900g£4.00£2.99
Winter Warmer Mulled Wine 75cl£3.00£2.50
Morrisons Cranberry Sauce 200g£1.09£0.59
Morrisons Mincemeat 822g£2.79£2.15
Morrisons Dry Roasted Peanuts 450g£2.50£1.59
Morrisons Yorkshire Wensleydale with Cranberries 200g£2.19£1.99
Morrisons Kitchen Foil 300 mm wide 10 Metres£1.80£1.45
Morrisons Sage & Onion Stuffing 170g£0.75£0.49
Morrisons Potatoes 1kg£1.25£0.95
Harveys Bristol Cream 1l£12.00£10.00
Morrisons Bucks Fizz £3.00£2.50

Morrisons kickstarts 2023 with price cuts on it’s Savers range

– Over 50 per cent of the range has been cut in price – 

Morrisons is cutting 130 prices across its entry-level products to help customers’ money go further throughout the January squeeze.

The cuts include important fresh and frozen products for family meals and lunch boxes, together with cupboard essentials and household products to help customers across their shop. 

Morrisons has invested over £16 million to make these cuts as customers look for help on their weekly shop after the expense of Christmas and as the cost of living crisis continues to impact household grocery budgets. 

Fresh products such as bacon, cooked chicken and cheese which can be used to make hearty meals have had their prices reduced as well as fruit and vegetables including apples, pears and potatoes. 

Frozen ready meals, fish fingers and prawns have been cut along with cupboard fillers like tins of beans, chopped tomatoes and tuna chunks.  Household essentials such as laundry powder, washing up liquid and dishwasher tablets have also seen their prices slashed as have toothbrushes, toothpaste and sanitary products. 

Morrisons entry level range has 263 products, 28 of which were new additions within the last six months.  This month the range will grow further with the introduction of cherry tomatoes, easy peel oranges, green beans and mixed peppers.

David Potts, Chief Executive, Morrisons, said: “Our Savers range offers customers great value on the products they buy every day.

“We want to do all we can to help when it comes to the cost of grocery shopping and by investing in the range and cutting the prices further, our customers will see a noticeable impact on their budgets at a time when they really need it.”

Morrisons price cuts will be communicated to customers via TV, radio, press, digital display and social media as well as email and online activity.

On the website, the Savers range will be highlighted on the homepage under Morrisons ‘More Way to Save’ section and until January 22nd, the seasonal aisle in Morrisons stores will feature displays of the ambient Savers products in one place to help customers shop the breadth of the range, while the fresh and frozen items will have prominent displays in their aisles to help customers identify them. 

SAVERS PRICE CUTS: BREAKFAST EXAMPLESWASNOW
MORRISONS SAVERS WHITE LOAF MEDIUM SLICED 720g£0.45£0.39
MORRISONS SAVERS ORANGE MARMALADE 454G£0.52£0.33
MORRISONS SAVERS ORANGE JUICE FROM CONCENTRATE 1L£0.89£0.75
MORRISONS SAVERS MUESLI 1KG£1.39£1.25
SAVERS PRICE CUTS: MID-WEEK DINNER EXAMPLESWASNOW
MORRISONS SAVERS ITALIAN STYLE HARD CHEESE 170G£1.70£1.59
MORRISONS SAVERS PASTA SAUCE 440G£0.57£0.39
MORRISONS SAVERS LONG GRAIN RICE 1KG£0.71£0.48
MORRISONS SAVERS TUNA CHUNKS IN BRINE 145G£0.65£0.55
MORRISONS SAVERS CHILLI CON CARNE 392G£1.49£0.97
MORRISONS SAVERS PLUM TOMATOES IN TOMATO JUICE 400G£0.33£0.28
MORRISONS SAVERS TOMATO KETCHUP 460G£0.79£0.36
MORRISONS SAVERS 10 FISH FINGERS 250G£0.79£0.69
MORRISONS SAVERS BEEF LASAGNE 400G (FROZEN)£0.89£0.75
MORRISONS SAVERS MILD WHITE CHEDDAR 625G£3.19£2.99
MORRISONS SAVERS CHEESE AND TOMATO PIZZA 270G£0.99£0.89
MORRISONS SAVERS SMOKED BACK BACON 250G£1.25£1.12
MORRISONS SAVERS COOKED CHICKEN PIECES 240G£1.99£1.79
SAVERS PRICE CUTS: HOUSEHOLD EXAMPLESWASNOW
MORRISONS ESSENTIALS MEDIUM TOOTHBRUSHES 2 PACK£0.30£0.25
MORRISONS SAVERS BIOLOGICAL LAUNDRY POWDER 3.335KG£3.30£2.69
MORRISONS SAVERS WASHING UP LIQUID 500ML£0.49£0.37

Morrisons entry level range includes ‘Morrisons Savers’, ‘Morrisons Wonky’ in produce and ‘Morrisons Essentials’ in homeware and health & beauty. 

The price cuts are in all of Morrisons 498 supermarkets and the majority of products can be found online.

Morrisons slashes prices of grocery essentials

Morrisons has cut and will hold down the price of over 400 of the most popular items to make good food affordable for families this autumn.

With the UK now in recession and some family budgets under pressure, Morrisons yesterday reduced the prices of the 400 essentials by an average of 23 per cent.

Morrisons has already cut the price of over 800 customer favourites across its stores since last year.

This week’s cuts will span Morrisons fresh food, store cupboard staples and cleaning. Products will include fruit and veg, meat and poultry, bread and cornflakes, rice and pasta, plus bleach, cleaning fluid and toilet rolls.

The lower prices are intended to help families returning to work and school. For example, the cost of a family lunch box will be coming down as will the cost of the nation’s most often cooked meal spaghetti bolognese with beef mince, ragu sauce and own-brand spaghetti all coming down in price.[1]

David Potts, Morrisons Chief Executive said: “It’s been a tough year for many families who find themselves stretched. To play our full part in feeding the nation, we’re cutting prices and holding them low to make our food more affordable for everyone. These are not short term promotions these are price cuts that are here to stay.”

Morrisons has been listening carefully to customers who have said that budgeting and value for money have become more important since the Covid-19 pandemic started. Many are worried about its effect on the British economy[2].

Morrisons price cuts include:

Example BasketOld PriceNew Price
Warburton Sliced Rolls, 8pk£1.35£0.99
Morrisons Bran Flakes, 1kg£1.50£0.99
PG Tips Original Pyramid Teabags, 240s, 696g£4.50£3.49
Morrisons Olive Oil, 1l£3.70£2.49
John West Tuna Chunks in Brine, 4 x 145g£5.00£2.99
Dolmio Original, 750g£2.00£1.45
Morrisons Orange Juice, 3x200ml£0.80£0.55
Morrisons Halloumi, 225g£2.00£1.59
Morrisons Lean Beef Mince 5% Fat, 500g£3.30£2.69
Morrisons Chicken Thigh Fillets, 1kg£4.80£3.99
Morrisons Round Lettuce£0.65£0.45
Morrisons Baking Potatoes, 2.5kg£1.45£1.39
Morrisons Granny Smith Apples, 6pk£1.60£1.19
Morrisons Original Bleach, 750ml£0.60£0.39
Morrisons Toilet Tissue White, 2pk£1.00£0.69

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