Alcohol sales and harm in Scotland during the COVID pandemic

Public Health Scotland (PHS) has published an analysis of the latest available data on alcohol sales and harms in Scotland during the COVID-19 pandemic. This provides a picture of how the pandemic and its related restrictions may have impacted on alcohol sales, alcohol-related hospital stays and alcohol-specific deaths.

Presenting data on alcohol sales up to 8 May 2021, and previously published data on hospital stays up to 31 March 2021 and deaths up to 31 December 2020, the report shows that while rates of hospital stay related to alcohol fell, rates of alcohol-specific death increased. This was driven by an increase in deaths in men and those aged 45 to 64 years, groups that experienced the highest rates of deaths caused by alcohol prior to the pandemic.

This is despite total alcohol sales (litres of pure alcohol per adult) being 9% lower in 2020 than the 2017-19 annual average, and 16% lower in 2021 (January–May) than the average for January–May 2017-19. While sales of alcohol through supermarkets and shops (off-trade) increased during the pandemic, sales through pubs, clubs and restaurants (on-trade) decreased substantially due to the restrictions imposed because of the pandemic. 

This, combined with other evidence of how alcohol consumption may have changed during the pandemic, suggests that drinking at hazardous and harmful levels may have increased for some groups who potentially experienced higher rates of mortality as a consequence.

Lucie Giles, Public Health Intelligence Principal at Public Health Scotland said: “The data show that the number of people accessing hospital with an alcohol-related diagnosis fell during the pandemic, particularly at times when restrictions were at their most stringent.

“We saw the greatest reductions amongst men and those aged 45 years and over and it was in these same groups that we saw increases in deaths caused by alcohol. This was despite average alcohol consumption for the population falling, a change driven by a reduction in sales of alcohol through pubs and clubs.

“Despite the reduction in sales overall the data indicate that population level consumption of alcohol was still above recommended levels. Between March 2020 and May 2021, 17 units (171 ml) of pure alcohol have been sold per adult each week on average, 16 (162 ml) of which have been from off-trade premises. This represents enough alcohol to put every adult in Scotland over the Chief Medical Officer’s low-risk weekly drinking guideline of 14 units.

“Taken together, the evidence points to increased drinking amongst some groups, coupled with a reduction in the number of people accessing hospital treatment and greater rates of death caused by alcohol. Tackling alcohol consumption and harms, particularly among high-risk groups, should be a critical objective of any COVID-19 recovery plans.”

Matt Lambert, CEO of the Portman Group – the alcohol social responsibility body and marketing regulator – said: “Public Health Scotland’s latest data reaffirms a body of research that shows overall alcohol consumption fell during 2020.

“Yet in contrast alcohol-related deaths tragically increased which may in part be due to the heaviest drinkers finding it harder to access support. There is a duty of care to now focus on targeted measures for the minority, those who were already drinking at the heaviest and most harmful rates, who then increased their drinking as the impact of the pandemic compounded existing problems.  

“Finally, we would be interested to understand why this report focuses on alcohol sales while downplaying the Scottish Government’s own studies on actual alcohol consumption that shows a persistent fall in drinking rates for over a decade.

“With the majority of people in Scotland drinking an average of 12.1 units a week, below the CMO low risk guidelines of 14 units per week, it is important to view drinking rates accurately and address this within policy making.”

Alcohol sales and harm in Scotland during the COVID-19 pandemic

Read the report: Alcohol sales and harm in Scotland during the COVID-19 pandemic

Scots increasingly turning to low and no alcohol drinks

29% of Scottish consumers are semi-regular drinkers of low and no alcohol products up from 27% in 2020, the fourth annual online YouGov study commissioned by the Portman Group has found.

Despite COVID-19 restrictions, the most popular reason for consumers in Scotland who have tried low and no alcohol to drink these products continues to be ‘being able to drive home from social events’ (chosen by 37% of respondents).

Reducing the possibility of health concerns or current medical reasons were also cited by 23% of consumers. The other main reason is to socialise without drinking excessively with 12% of respondents, whilst 9% explicitly stated they currently alternated low and no products with regular strength alcohol to moderate their overall consumption.

Furthermore, the survey shows that over a quarter (27%) of those in Scotland who have tried low and no alcohol say that their subsequent weekly alcohol has decreased since they first tried it.

These results indicate that low and no alcohol could be an effective tool for people looking to moderate drinking, often whilst at home with COVID-19 remaining an ongoing concern. 

This is part of a wider UK trend towards low and no, with almost one in three (32%) UK drinkers now ‘semi-regularly’ consuming low and no alcohol products compared to one in four (25%) in 2020.

It should be noted that alcohol drinkers are the main buyers of non-alcoholic products using them as alternatives to alcohol. Well over half (58%) of UK non-drinkers have never even tried a low/no product and just 14% are semi-regular* consumers.

In response to the figures, Matt Lambert, CEO of the Portman Group – the alcohol social responsibility body and marketing regulator – said: “As these positive findings show, Scotland is increasingly choosing low and no alcohol products, a trend being witnessed across the UK.

“There has been a big increase in drinking low and no during the pandemic, indicating that many UK drinkers have looked to moderate their alcohol consumption by swapping with non-alcoholic options.

“These figures show the fruits of industry innovation and investment over the past decade to provide consumers with an array of lower alcohol options.”

All figures, unless otherwise stated, are from YouGov Plc. The 2021 survey was conducted by YouGov on behalf of the Portman Group. Fieldwork was undertaken on 9th-10th December 2021 and involved a total sample size of 2,079 adults, of which 176 were from Scotland.

The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

In the 2020 survey, the total sample size was 2100 adults, of which 189 were from Scotland. Fieldwork was undertaken between 14th – 15th December 2020.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).