Consumers lack confidence in returning to local businesses

phs Index reveals one in 20 places still shutdown following COVID lockdown

  • New white paper reports extent of coronavirus impact on organisations
  • phs Index barometer shows 95% of premises now open after 43% closed during lockdown
  • Scotland hit hardest by closures with 51% closed during lockdown
  • New data indicates building usage halved over lockdown; they remain 17% quieter
  • Research reveals consumers in Scotland not confident to return to local businesses; 29% not confident in hygiene measures and 33% not confident in social distancing practices

New data released by facilities services provider phs Group reveals one in 20 UK premises remain closed after 43% were shut down during the coronavirus lockdown. In Scotland, the impact is even more pronounced with 51% of premises shut during the COVID-19 pandemic.

The new phs Index, published six-months on from the onset of lockdown, reports that 95% of organisations (businesses, governmental and non-governmental organisations) across the UK are now open following widespread closures; translating to one in 20 which are still shut down. However, Central London is lagging behind the UK with just 90% of premises open; equating to one in 10 which is still closed.

  • Building occupancy has dropped

Nationally, the amount of washroom waste generated by UK organisations in the last four months dropped by 49% year on year. As a good proxy for building occupancy, this indicates the nation’s organisations saw staff, visitor and customer levels almost halve this summer as lockdown took hold. In London, the amount of waste collected over the same period was down 73%, indicating a significant drop in building usage that far exceeds the national average.

Despite the number of reopenings, premises are now still significantly quieter with phs data showing a reduction in usage of 17% in August 2020 compared to pre-COVID levels meaning staff, visitors and customers are not fully returning. London is feeling the pain more than most with buildings a substantial 38% quieter in August.

The findings are published today (Wednesday, 24 September) in the new phs Index white paper, based on phs’ analysis of more than 120,000 UK organisations across all sectors and nearly 300,000 visits to customer premises each month, delivering a range of facilities services, including washroom services. Using this data, phs is uniquely positioned to identify trends in how organisations are being impacted by COVID-19 including insights into building closures and reopenings, rates of building occupancy and the impact on different sectors and geographical regions.

  • Consumer confidence still struggles

To find out more about consumer confidence, phs commissioned new independent research, asking people how they felt about going into local businesses.

In Scotland, nearly a third (29%) admitted to not being very confident about social distancing practices in these premises and a third (33%) are not confident about hygiene measures.

This implies that concerns about not being able to adhere to COVID safety measures is holding people back from returning to the places they would normally work and visit. Interestingly, consumer opinion is split between Edinburgh and Glasgow with people from Edinburgh must more risk averse.

In Edinburgh, 40% and 35% admitted they were not confident in social distancing and hygiene measures respectively. In Glasgow, only 28% and 24% were not confident in social distancing and hygiene in local businesses.

  • Food and accommodation the hardest hit sector

The phs Index reveals that at some point during lockdown, 43% of total premises shut down. A total of 5% remain closed now. The accommodation and food sector was the hardest hit with 73% of sites shutdown at the peak of closures (reached at the end of May) and 8% remaining closed today.

The  arts, entertainment and recreation sector was the second most affected with 62% of sites shutdown at the peak of closures (reached in mid-June). Today, 11% remain closed – more than double the national average.

But it’s not just about public-facing building; 38% of financial and business services sector sites were shut at the peak of closures, reached at the end of May, with more than one in 10 (11%) remaining closed today.

With these sectors synonymous with London’s economy, the prolonged closures in these sectors tell the story of London’s struggle to bounce back. In addition, phs reports that while 43% of education sites shut down at the peak of closures (end of May), 99% opened their doors for the start of the new academic year.

  • Scotland experiences biggest closure rate

Across the UK, phs reports the distinct differences in the extent of the closure of organisations . As a result of lockdown, more organisations closed in Scotland than anywhere else with 51% of sites shutting down. By comparison, 32% shutdown in Northern Ireland, 42% shutdown in Wales and 43% shutdown in England – with the UK average shutdown rate also 43%.  

When it comes to reopenings, 92% of premises are open in Scotland, 95% in England, 96% in Wales and 97% in Northern Ireland.

  • Lag in re-openings following restriction easings

The phs Index reveals the lag between the announcements of lockdown restriction easings and reopenings, determining an average of two weeks before organisations responded and still 5% of sites remaining closed today. Analysing the response of the accommodation and food service sector (including cafes, pubs, restaurants and hotels), the phs Index reports:

  • End of May: peak of closures in England with 72% of sites shut – open rate of 28%
  • Between end of May and 4 July: closures reduce to 48% – open rate of 52%
  • 4 July: UK Government allows cafes, pubs, restaurants and hotels in England to reopen
  • 1 week later (11 July): closures reduce to 40% – open rate of 60%
  • 1 month later (4 August): closures reduce to 23% – open rate of 77%
  • Now, 2+ months later: closures reduced to 8% – open rate of 92%

Interestingly, 24% of sites reopened before the official date of 4 July, indicating businesses were reformatting themselves into takeaways, home delivery outlets or essential retail outlets.

However, the lag in reopenings tells us many organisations were simply not ready; either having not being given enough time to prepare or not having got to grips with new social distancing measures – or that it was perceived to be unsafe or not economically viable to reopen.

  • Risk organisations may struggle to reopen

The concern for the 5% of sites that have been closed for as much as six months is what happens next; phs analysis of 2008 recession data reveals it took nearly five years for the economy to fully recover to its pre-recession level.

Over this period, phs experienced a cancellation rate owing to permanent closure that was 65% higher than before the recession. The question now is whether the remaining one in 20 closed sites can weather the storm and be able to re-open.

David Taylor-Smith, CEO of phs Group, said: “The new phs Index gets to the heart of the impact of the coronavirus on organisations,  creating a barometer for closures and occupancy during a turbulent and unpredictable time when organisations across the country shut their doors overnight and people were told to stay home.

“While the strictest period of lockdown may be over, the phs Index demonstrates there is a long way to go until organisations fully recover. Even though we’re seeing reasonably high reopen rates for organisations, the real story is that people – staff, visitors and customers – have not yet returned with buildings being 17% quieter overall and 38% quieter in London.

“It remains to be seen how many more people will return in the coming months as the pandemic and risk of future local lockdown plays out. In the interim, the only solution for organisations is to instil indisputable staff and consumer confidence in their premises, reassuring people that everything is being done to ensure their premises is as safe as possible.”

For more information and to download the free phs Index white paper, visit the phs website.

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