Earthy, experimental whisky released on BlockBar is Islay malt’s first NFT (non-fungible token) edition
Ardbeg has revealed a truly groundbreaking limited edition, buried in a peat bog for more than two years.
The Islay single malt’s first subterranean spirit, Ardbeg Fon Fhòid (Scots Gaelic for ‘under the turf’), is being launched as its inaugural NFT (non-fungible token) edition – (Eh? – Ed). Tasting more earthy, mossy and herbal than Ardbeg has ever been, this extreme experiment will be available exclusively at BlockBar.com.
Established in 1815, Ardbeg has long been revered around the world as the peatiest, smokiest and most complex of all the Islay malts. And the idea of taking its smoky, balanced spirit all the way back to its peaty roots, had for years been submerged in the mind of Ardbeg’s Director of Whisky Creation, Dr Bill Lumsden.
In 2014, that idea resurfaced. And Ardbeg’s team, led by then Distillery Manager Mickey Heads, took two casks of whisky aged in second-fill bourbon casks and buried them in a secret, peaty location near the Distillery. Two years and 10 months later, they unearthed Ardbeg Fon Fhòid.
Ardbeg Fon Fhòid’s limited release of 456 bottles is available to purchase exclusively on BlockBar.com on 19th April 2022. BlockBar offers NFTs – digital assets – directly from luxury wine and spirits brands and carefully stores the real thing.
Those lucky enough to lay their hands on the whisky will receive a digital certificate that verifies their ownership and the authenticity of the bottle, which will be stored at BlockBar’s facility in Singapore until redeemed.
The buyer may also choose to safely trade their NFT within the BlockBar.com marketplace, keep it in their virtual bar or gift the NFT through BlockBar’s new gifting platform.
Dr Lumsden said: “I think it’s safe to say we’ve unearthed a truly special Ardbeg here. Ardbeg Fon Fhòid is earthy and mossy with one hell of a herbal nose!
“Good luck to all those hoping to secure some of Ardbeg’s own buried treasure – I hope you land a bottle!”
Thomas Moradpour, President & CEO of The Glenmorangie Company which owns Ardbeg Distillery, said: “We’re so excited to be launching this exclusive and first NFT release from Ardbeg ̶ one of the world’s most collectable whiskies.
“Our whisky makers are always pushing the boundaries of experimentation; this is a chance to own one of their most intriguing creations to date, a true piece of Ardbeg history.”
Dov Falic, CEO and Co-founder of BlockBar, said: “We’re delighted to be partnering with the iconic Ardbeg Distillery to launch its first ever NFT.
“We hope whisky fans new and old will take the opportunity to join our community and discover this peaty experiment, which BlockBar will keep in perfect condition until the owners are ready to enjoy it.”