Tag: Morrisons

Morrisons becomes first supermarket to launch its own carbon neutral eggs

– Planet Friendly Eggs become first carbon neutral food product to be stocked by Morrisons on its drive to be directly supplied by net zero British farms – 

– Cambridge University report confirms carbon neutral status and product will be the first to feature the British Lion Egg green stamp to indicate a lower environmental impact – 

Morrisons has become the first supermarket to launch its own line of carbon neutral eggs as part of its commitment to be directly supplied by ‘zero emission’ British farms by 2030, five years ahead of the rest of the supermarket industry. 

In stores now, Morrisons new carbon neutral ‘Planet Friendly Eggs’ come from Morrisons farms where hens are fed a soya-free diet of insects – which are in turn fed on food waste from its bakery, fruit and vegetable sites.

This pioneering ‘circular waste’ feeding scheme, powered by Better Origin technology, reduces deforestation caused by soya production and negates the carbon emissions emitted from transporting this soya. 

The egg farm where the first stock of Planet Friendly Eggs will originate also has a large wind turbine, 50kWh solar panels, and a carbon sequestration programme to offset any remaining emissions on the farm – with 20 percent of its land planted with trees. 

Morrisons has been working with its farmers to create net zero carbon farm ‘models’ that look at neutralising emissions through the whole lifecycle and footprint of the farm. Planet Friendly eggs are the first product to come out of these models, with sustainable beef, lamb and fruit and vegetables to follow. 

A report by Cambridge University has confirmed the carbon neutral status of Morrisons new Planet Friendly Eggs, having analysed all carbon emissions in the eggs’ production and those which are offset on Morrisons first carbon neutral egg farm. The report considers the holistic production of the eggs, including the Better Origin X1 insect growing unit and food waste transport, the sourcing of locally grown grain and the hen housing and care. 

The product is also set to be the first to feature the British Lion Egg green stamp on its eggs to indicate the lower environmental impact to customers. 

Morrisons Planet Friendly Eggs cost 30p each or £1.50 for a pack of six. They are initially available in 50 Yorkshire stores and Morrisons new lower environmental impact store in Little Clacton, with a national rollout planned for 2023. 

Sophie Throup, Head of Agriculture at Morrisons, said: “This is our first carbon neutral product and there will be many more to come. It’s all part of our drive to be directly supplied only by ‘zero emission’ British farms by 2030.

“We know our customers consider the environmental impact of the food they eat and want affordable zero emission produce. Eggs are a regular weekly purchase for most households and so we’re thrilled that after 18 months of hard work with our farmers – these eggs are finally hitting our shelves.”

Ian Bamford, Commercial Director Centre for Industrial Sustainability at the University of Cambridge, said: “We were very pleased to have the opportunity to review and analyse the approach that Morrisons have taken to calculating the carbon impact of several of their egg producers.

“It was clear that the mitigation actions that had been put in place by the first farm to produce carbon neutral eggs enabled them to meet that goal.”

Mark Williams, Chief Executive for the British Egg Industry Council, said: “It’s great to see that Morrisons has launched a carbon neutral British Lion egg pack under its own brand, in a first for a UK retailer.

“Eggs generally have a significantly lower environmental impact than other animal proteins and they are a highly nutritious, natural and great tasting choice for all the family. We look forward to seeing more green Lions in the near future.”

An insect ‘mini farm’ was introduced onto the egg farm to feed the hens. The ‘mini farm’ container, in which millions of insects are kept, was developed and powered by Better Origin. Each container can help feed 32,000 free range hens and receives three tonnes of waste from Morrisons fruit and vegetable site each week. The insects can grow to 5,000 times their initial body mass in less than 14 days. 

Fotis Fotiadis, CEO & Founder at Better Origin, said: “We are thrilled to see Morrisons introduce a carbon neutral product, powered by our technology, to the public. The current food supply chain isn’t sustainable in the long term and while it is certainly effective, it’s coming at a cost to the environment.

“Our ambition at Better Origin is to change that by creating a more sustainable circular food chain, so to finally see the first carbon neutral product from Morrisons hit the shelves is testament to the incredible work of the Morrisons team involved.”

Morrisons is committed to introducing sustainable products across all areas of the supermarket by  lower emission sourcing and reducing the amount of plastic used.

Earlier this year, Morrisons became the first supermarket to commit to selling its own milk in carbon neutral cartons. The agricultural targets of Morrisons form part of the overall business plan to become ‘net zero’ for emissions by 2040, in line with the international Paris Agreement. 

Winner Winner, Weekday Dinner

Morrisons Introduces Evening Meals for Under a Fiver in its Cafés

– Customers can get an evening meal and a drink for just £4.99 –

– Menu rotates each day and includes roast chicken, a British beef burger and the ultimate fish & chips –

– Kids eat free so a family of four can enjoy a meal for under £10 –

Morrisons is introducing a ‘meal of the day’ for under a fiver to its cafés nationwide. Every weekday from 3pm, a ‘Daily Special’ will be discounted, offering a saving of up to £3.89 on the individual product price.

The meal on offer will rotate each day and customers can choose from British roast chicken served with chips and coleslaw, a hearty chicken tikka masala, a 9-piece breakfast brunch, a succulent British cheeseburger served with chips and coleslaw and the ultimate beer-battered fish and chips. The offer includes a drink and vegetarian alternatives are also available.

Each of these Morrisons classics will be priced at just £4.99, making them cheaper than the same evening meals at Wetherspoons, Harvester and Beefeater.

What’s more, kids can now eat free all day with the purchase of any adult meal meaning a family of four can enjoy a meal out together for just £9.98.

Ali Lyons, Head of Morrisons Cafés, says: “We know how hard it is for our customers at the moment and we want to make sure they are still able to enjoy a meal out, even on a budget.

“We’ve handpicked these favourites so that no matter what day it is, our customers can enjoy a saving.”

Morrisons £4.99 offer will be available in its 406 cafés nationwide after 3pm every weekday.

The ‘Daily Specials’ on offer are:

Monday·       Roast Chicken served with Chips & Coleslaw or·       Cheese & Onion Quiche served with Chips & Coleslaw 
Tuesday·       Chicken Tikka Masala or·       Mac ‘n’ Cheese 
Wednesday·       Breakfast Brunch or·       Full Vegetarian Breakfast 
Thursday·       Cheeseburger served with Chips & Coleslaw  or·       Vegetarian burger served with Chips & Coleslaw 
Friday ·       Ultimate Fish & Chips

Morrisons employs tree advisors to help UK farmers meet planting targets

– New tree experts will provide guidance on which trees to plant and where to plant them to improve sustainability, soil health and farm productivity –

– Move will also help farmers unlock government funding and grants and to make income from their tree schemes –

Morrisons has employed a team of ‘Tree Advisors’ who will give specialist advice to UK farmers on the best species of trees to plant, where to plant them and how to manage their woodland – to have the best environmental effect without impacting upon their farm business. 

The Tree Advisors will work with Morrisons network of 3,000 farmers to plant the right tree species in the right place for the right reasons, to gain government and grant funding to cover their costs, and to bring in additional income from their woodland projects.

The initiative, in partnership with Natural England and the Forestry Commission, forms part of Morrisons plan to become directly supplied by net zero British farms by 2030 and net zero for emissions by 2040. Farmers at Morrisons 50 net zero blueprint farms will be the first to be offered access to the scheme, which will be rolled out more widely in the coming months. 

UK agriculture currently accounts for 10 per cent of all UK greenhouse gas emissions. Trees and woodlands are a key part of farming sustainably as they can store carbon, limit soil erosion, prevent flooding, control erosion on watercourses and help provide habitats for wildlife.

New government targets have outlined that approximately 7,000 hectares of woodlands should be planted by 2024. 

Winter storms across the UK have contributed to the felling of millions of trees. It is anticipated that Storm Arwen in November 2021 led to the loss of 8 million trees over 4,000 hectares.

In 2019, the Government launched the Woodland Carbon Guarantee to boost tree-planting rates and create new woodland in return for payment. The scheme offered £50 million to land managers who planted trees to sequester carbon and who could sell ‘woodland carbon units’ back to the government.Government support has also been offered by the England Woodland Creation Offer, along with grants from the Countryside Stewardship and the Woodland Trust.

This funding has been welcomed by farmers, who whilst understanding the need for tree-planting, have also raised concerns about the investment needed to fund saplings and that planting could encroach on land set aside for food production.

Sophie Throup, Head of Agriculture at Morrisons, said: “As British farming’s biggest customer, we have a responsibility to help our farmers overcome the challenges of working more sustainably.

“Many farmers, while recognising the value of trees in their landscape, are worried that tree planting initiatives will mean that valuable land is taken from food production – even when funded by the government.

“We want to take this worry away and help farmers identify what trees work for them on their farm, in the right places and for the right reasons.”

Morrisons Tree Advisors will offer expert advice to farmers on a case-by-case basis and will work with farmers to create individual woodland planting and management plans.

They will identify which trees are best in which place, how tree planting can complement farming business activity and what environmental benefit they will bring. They will also advise how to unlock government and grant funding to finance the planting of trees, as well as how to secure income from their projects.

Innovative Bon Accord drinks arrive in Morrisons’ Edinburgh stores

 

Edinburgh shoppers with a thirst for unique Scots drinks can now get a taste of the innovative Bon Accord brand in Morrisons after the company signed a new deal to supply their unique, naturally sweetened range to Morrisons supermarkets. 

100% naturally sweetened with real fruit juice and organic coconut nectar, Bon Accord contains no refined sugar or artificial sweeteners, making them the only soft drinks company to use this innovative, natural way of sweetening their drinks.  

Perfect for the health-conscious and environmentally-aware consumer, they’re sold in recyclable glass bottles, enhancing the company’s natural green credentials. 

Bon Accord co-founder Karen Knowles said: “We’re delighted that now even more customers will have the opportunity to buy our fizzy drinks.

“Our whole ethos is to inject a bit more joy into juice and that’s why we are committed to creating products that are not only tasty and good value but also a healthier option for our customers.

“With our 100% sweet by nature range, we’re aiming to help health-focused consumers take small steps to reduce refined sugar in their diet and feel good about fizz.” 

Bosses at the family-owned firm have also had a bit of fun compiling their own tasting notes, suggesting how the sparkling drinks can best accompany food. Forget a robust red – anyone for blue cheese with Rhubarb Soda? 

Five delicious varieties from the Bon Accord family will be available to buy in Morrisons across Edinburgh: 

  • Rhubarb Soda – 750ml bottle: Crisp and refreshing, with real rhubarb flavour, it’s a bestseller for a reason.  
  • Cloudy Lemonade – 750ml bottle: Tangy and tart with a zesty zin, exactly how lemonade should taste. This Cloudy Lemonade has all the hallmarks of a classic drink.  
  • Ginger Beer – 750ml bottle: Made with real ginger for a flavour that gently tingles and builds without overwhelming. 

    Rhubarb Soda and Ginger Beer will also be available to purchase in a handy 4 x 275ml pack. 

    Angus Bell, Senior Local Buying Manager, Scotland comments, “We are excited to introduce Bon Accord into 10 Morrisons stores in the East of Scotland as part of our Local Foodmakers programme.  

    “Many will remember the iconic Bon Accord delivery lorries and I’m sure that the reinvented, healthier and naturally sweetened range will be a big hit with our local customers. Morrisons’ Local Foodmakers programme searches for local food and drink makers of known and locally loved products and we have started working with over 100 new local suppliers through the programme, supporting local communities and economies.”

    Originally established in 1903 by the current founder’s great-great-grandfather in Arbroath Bon Accord delivered soft drinks to communities all over Scotland for over 100 years on their iconic lorries. Reimagined – and refreshed – in 2016, Bon Accord Soft Drinks is still a family-owned and run business, but times have changed and with a new generation at the helm, they are championing a new and exciting approach to pop.  

    For further information please visit www.bonaccordsoftdrinks.com 

QUIDS IN: Morrisons customers can pick up Sunday lunch for less than a fiver ahead of Mother’s Day

– Morrisons offers a whole chicken, potatoes and two packs of veg for just £4.76 – Offer available in-store and online until Sunday 27th March to celebrate Mother’s Day

Morrisons is helping customers celebrate Mother’s Day by offering all the ingredients for a Sunday roast dinner for under a fiver. 

From today, customers will be able to pick up a whole chicken for £2.99, a pack of The Best Potatoes for 99p and two packs of vegetables for 39p each – bringing the total cost of the meal to just £4.76. 

Available across Morrisons Market Street, the products are all from British farms and usually retail up to a combined price of £6.98, saving customers over a third on their shopping bill.

Rebecca Halliday, Senior Seasonal Event Manager at Morrisons, says, “We know this is an important day to celebrate mums and everything they do. At under a fiver, we hope this offer means more people can afford to treat mum to a special roast this Mother’s Day.”

Morrisons Feed the Family for a Fiver Roast Dinner Deal is available in all 497 stores and online now. 

Morrisons will also be offering a ‘Pocket Money Menu’ in its cafes this week – a menu created by kids to include mums’ favourites such as tea, coffee, toasted teacakes and crumpets for just 99p, offering some of the best value on the high-street. 

Morrisons launch Pocket Money Menu for kids to treat Mum on Mother’s Day

Morrisons has revealed a new ‘Pocket Money Menu’ in all of our cafés to allow kids to treat their mums on their special day this year.

No need to worry about burnt toast in bed, every item on our ‘Pocket Money Menu’ is 99p or less meaning kids can treat their mum to a meal out without breaking the piggy bank. 

The menu has been inspired by our youngest shoppers and includes mums’ favourites including tea, coffee, toasted teacakes and crumpets for just 99p. Plus, Morrisons famous doughnuts are also on the menu for just 35p, so kids will be able to enjoy one too. 

According to RoosterMoney, the average pocket money for 4-10 year olds is £4.12 per week*, making the new pocket friendly café menu affordable for little shoppers to spoil their mum. 

Ali Lyons, Head of Café at Morrisons, says, “Mums are always finding ways to brighten our day. We hope that our 99p Pocket Money Menu will help sons and daughters to show mum their appreciation and spend some quality time together.”

We’ve also brought back our ‘Feed the Family’ offer for just £10 in our cafés nationwide this week – just in time for Mother’s Day.

Adults can choose from a range of café favourites including hand-battered fish and chips, lasagne, jacket potatoes and burgers as well as drinks such as soft drinks or coffee. For the kids, the offer includes smaller portions of chicken nuggets or macaroni cheese along with drinks such as Tropicana or milk. Children will also receive a piece of fruit alongside their main meals. 

Tea and coffee will remain at just 99p, making them one of the cheapest places to pick up a hot drink on the high street.

For more information and to find a local Morrisons café, please visit: https://my.morrisons.com/storefinder/

Hop To It: Morrisons Easter Egg range launches in stores

– Range includes four new luxury Easter eggs including a free-from choccy orange, cute Leo the Lion Cub and ‘Egg’ on Toast –

– Chocolate donuts are already causing a storm on social media –

– New hot cross bun flavours this year include Blondie, Apple & Cinnamon and Chocolate Orange –

Morrisons customers can get extra egg-cited this week as its new Easter range has now landed in stores. 

New products in the range include four luxury easter eggs: 

·         The Best Chocolate Collection Dark Egg – an indulgent rich Belgian dark, chocolate, with a creamy milk and white chocolate marbling

·         The Best Chocolate Collection Raspberry and Belgian White Egg – a creamy Belgian white chocolate, studded with tangy freeze-dried raspberry pieces

·         The Best Chocolate Collection Milk Egg – luxurious and smooth Belgian milk chocolate decorated with blue, red and white speckles

·         The Best Chocolate Collection Free From Seville Orange Choccy Egg – a chocolate orange egg, hand dipped in crunchy cocoa nibs with rich Belgian dark chocolate and Seville orange truffles, deliciously vegan and free-from gluten, wheat, egg and milk.

Morrisons has also been working to reduce plastic across its own-brand range and all of The Best Eggs this year will be completely plastic free. 

Morrisons will also be offering a chocolate ‘Egg on Toast’ and adorable Leo the Lion Cub, a toffee flavoured white and milk chocolate with dark chocolate decorations, which will be a ROAR-ing hit with families with kids. 

In addition, Morrisons has launched the UK’s first hollow Donut. It is toffee-flavoured and comes in with two toppings, white chocolate & pink drizzle or white chocolate & crispy pearls.

The new donuts are already causing a stir on social media with a post by @helenjtea amassing over 4,500 likes and comments from fans including “insane”, “Wow they look incredible” and “omg I actually thought this was a donut”. 

From this week, Morrisons customers will be able to pick up hot cross buns in four new flavours – Blondie, Apple & Cinnamon, Chocolate Orange and a fun savoury option Cheese & Jalapeño.

Customer favourites Extra Fruity and Lemon Drizzle will also be back on shelves for a second year.

Sarah Newton, Senior Product Developer at Morrisons, said: “We’re proud of this year’s Easter range, it features delicious treats our customers know and love plus some fun new flavours for the whole family to enjoy – all without breaking the bank.”

Morrisons Easter range is available in stores nationwide now with selected products available online. 

For more information visit: 

https://groceries.morrisons.com/browse/easter-confectionery-186013 

Morrisons introduces rentable boxes at salad bars to remove single-use plastic

Morrisons is introducing new ‘rentable’ boxes on its Salad Bar in four trial stores to allow customers to lunch more sustainably. It has also removed plastic cutlery from all stores.

The Refill a Box scheme is the first of its kind to be trialled by a UK supermarket. Each ‘rentable’ box will replace Morrisons large salad box and is made from fully recyclable polypropylene. The boxes are designed to be used 400 times to prevent disposable plastic containers from being used.

To use the new boxes, customers must first download the CauliBox app[1], register, tap on ‘scan to take a box’ and insert their card details. Customers can then scan the QR code on the Salad Bar point-of-sale, collect an empty box from a Salad Bar colleague, fill it with salad products, then pay at the till as normal.

Boxes should be returned to the Refill a Box drop-off point at the Salad Bar when customers next visit and the QR code scanned again.

They will be thoroughly machine washed and sanitised, before being returned to the pick-up point for another use. A £5 deposit is held whilst customers use the box, which is refunded when the box is returned within seven days.

Lorraine Wheeler, Environmental Packaging Manager at Morrisons, said: “Thousands of customers visit our Salad Bars every week – and this is increasing as people go back out to work.

“Until now we’ve stocked recyclable single-use plastic containers, but we think customers will be ready to swap to this reusable box – as it’s so simple to use. We hope to roll it out to more stores this year.”

Reducing the amount of single-use plastic in stores is a top concern for Morrisons customers. Morrisons has committed to a 50 per cent reduction across its own brand primary plastic packaging by 2025. 

Since 2017 Morrisons has reduced its own brand plastic packaging by over 8,000 tonnes a year and replaced another 7,000 tonnes so that it is fully recyclable.

The move to refillable boxes is the latest initiative from Morrisons to remove plastic packaging from its stores and follows other commitments. 

Morrisons introduced a refillable container scheme for its customers at its butcher and fishmonger counters in 2018 and was the first supermarket to introduce paper carrier bags at checkouts in 2019. Morrisons is also the only UK supermarket to own its own recycling plant in Fife which will reprocess hard-to-recycle soft plastic.

For more information, please visit: https://www.morrisons-corporate.com/morrisons-sustainability/planet/plastics/.

Morrisons marks International Women’s Day by celebrating local women and donating to local community groups across the UK

Morrisons is marking International Women’s Day 2022 with a host of activity aimed at supporting women including donations of sanitary products, celebrations of local women and a relaunch of our ‘Package for Sandy’ initiative which addresses period poverty.

In addition to activities in our stores, sites and surrounding communities, we are also supporting The Prince’s Trust with its #ChangeAGirlsLife campaign as well as celebrating women in our business.

Until March 9th, for every Morrisons or TOTM sanitary protection product a customer buys, Morrisons will donate another pack to a local food bank or community group to help tackle the issue of period poverty. The products included in the campaign include tampons, towels, panty liners and menstrual cups.

To further support the cause, we are also reminding customers of our ‘Package for Sandy’ initiative where customers in need can go to any Morrisons customer service desk and ask for a package for ‘Sandy’ or a ‘period product pack’. The customer will then be given a free discreet envelope with sanitary products and no questions asked. The package is made up of a brown paper bag with two single sanitary towels.

Throughout March, the Community Champions in all of our 497 stores will be recognising and celebrating local women in the community who go above and beyond every day to help make a difference.

Rebecca Singleton, Community Director at Morrisons, said: “International Women’s Day is a key moment in the Morrisons calendar and throughout March we are planning a host of initiatives and events to help celebrate it.

“We hope this will help to tackle the issue of period poverty, recognising the outstanding achievements of the women in the communities that we support and thanking and celebrating women in our stores and sites across the country.”

Our colleagues are also attending and speaking at events held by The Prince’s Trust as part of its #ChangeAGirlsLife campaign.

Customers can find their local store at: https://my.morrisons.com/storefinder/

Sanitary protection products included in the ‘You buy one, we give one’ promotion:

ProductPrice 
M ULTRA TOWEL NIGHT TIME WINGS 10’S£0.65 
M ULTRA TOWEL SUPER WINGS 12’S£0.65 
MORRISONS 10 SUSTAINABLE NIGHT TOWEL X12£2.50
MORRISONS 14 SUSTAINABLE DAY TOWEL X12£2.50
MORRISONS 20 SUSTAINABLE TAMPONS X12£2.50
MORRISONS 32 SUSTAINABLE PANT LINERS X6£2.00
MORRISONS APPLICATOR TAMPONS 20’S£0.95
MORRISONS APPLICATOR TAMPONS REGULAR 20’S£0.95
MORRISONS COMFORT LINERS 20 LONG£1.55
MORRISONS COMFORT LINERS 24S£1.55
MORRISONS COMFORT PADS EXTRA 10’S£1.55
MORRISONS COMFORT PADS EXTRA PLUS 8’S£1.55
MORRISONS COMFORT PADS NORMAL 12’S£1.55
MORRISONS FOLD & WRAP PANTY LINERS 20’S£0.95
MORRISONS INCONTINENCE PADS 10 MALE£3.00
MORRISONS LARGE PANTY LINERS 28’S£0.95
MORRISONS MAXI DAYTIME TOWELS 24S£0.85
MORRISONS MAXI NIGHT COMFORT PADS 6PK£1.55
MORRISONS MAXI TOWELS NIGHT TIME 12’S£0.85
MORRISONS NON APPLICATOR TAMPONS REGULAR 16’S£0.75
MORRISONS NON APPLICATOR TAMPONS SUPER 16’S£0.75
MORRISONS NON APPLICATOR TAMPONS SUPER PLUS 16’S£0.75
MORRISONS NORMAL PANTY LINERS 30’S£0.95
MORRISONS PANTY LINERS 22 EXTRA LONG£0.95
MORRISONS PROTECTIVE UNDERWEAR LARGE 10’S£6.00
MORRISONS PROTECTIVE UNDERWEAR MEDIUM 12’S£6.00
MORRISONS SAVERS 10 MAXI TOWELS£0.40
MORRISONS SAVERS 12 INCONTINENCE PADS£1.35
MORRISONS SAVERS 30 PANTY LINERS£0.40
MORRISONS SUPER PANTS 12 LARGE£8.00
MORRISONS SUPER PANTS 12 MEDIUM£8.00
MORRISONS ULTRA TOWEL REGULAR WINGS 14’S£0.65
MORRISONS ULTRA TOWELS 9 CONFIDENT NIGHT£0.65
MORRISONS ULTRA TOWELS REGULAR 16’S£0.65
TOTM ORGANIC COTTON APPLICATOR TAMPONS REGULAR 16s£3.20
TOTM ORGANIC COTTON APPLICATOR TAMPONS SUPER 14s£3.20
TOTM ORGANIC COTTON MEDIUM FLOW PADS 10s£3.30
TOTM ORGANIC COTTON SUPER FLOW PADS 10s£3.30
TOTM REUSABLE MENSTRUAL CUP SIZE 2£18.00

Morrisons to offer free coffee pod recycling scheme

  • Scheme turns used aluminium and plastic pods into new products such as beverage cans and furniture –
  • 1.2bn beverage pods bought in the UK in 2021, up 32% compared to pre-pandemic levels –

Morrisons has become the first supermarket to offer its customers a way to recycle coffee pods through a partnership with the recycling scheme Podback.

Over the coming weeks, Morrisons customers will be able to pick up free Podback Collect+recycling bags from its customer service desks.**

The Podback bags can be filled with used coffee pods at home, then taken to one of 6,500 Collect+ delivered by Yodel drop off points around the UK***. All postage back to Podback is free of charge.

Through the Podback scheme, used aluminium pods are turned into aluminium ingots for new products – such as beverage cans, and used plastic coffee pods are turned into other plastic items – such as furniture. The used coffee grounds also go through anaerobic digestion – to produce a combination of biogas and soil improver.

Podback is the first coffee pod recycling scheme of its kind in the UK, and was set up by Nestle and Jacobs Douwe Egberts UK. Current participating brands include Nespresso, Tassimo, L’OR, Nescafé Dolce Gusto, Starbucks by Nespresso, Starbucks by Nescafé Dolce Gusto, Cru Kafe, Artisan Coffee Co, Allpress Espresso, Colonna Coffee and Café Palmieri by Jomad Coffee.

Sales of coffee pods have increased by 32% from pre-pandemic levels, as more people have worked from home. It is estimated that 1.2bn pods were bought in the UK in 2021, making Podback even more important as an easier route for customers to recycle their pods*.  

Rick Hindley, Executive Director at Podback, said: “Podback provides consumers all over the UK with an easy way to recycle their coffee pods, no matter what brand they are buying.

“Morrisons is the first supermarket to become a supporter of the Podback scheme, as well as provide bags in store. This is a great step forward and progress towards ensuring recycling coffee pods becomes second nature. Our goal is to ensure every pod enjoyed is recycled and working with retailers, like Morrisons, is crucial to ensuring the scheme is convenient and simple.

“We welcome other retailers to join to make it even easier for consumers to recycle pods in the future.”

Lorraine Wheeler, Environmental Packaging Manager at Morrisons, said: “Many of our customers want to brew fresh coffee at home using a coffee pod. But to date, coffee pod recycling has been confusing for consumers, with several different schemes by multiple brands. Podback offers an easy, simple scheme for all of our customers.” 

The partnership with Podback is part of a wide ranging waste reduction initiative. Since 2017 Morrisons has reduced its own brand plastic packaging in its 497 stores by over 8,000 tonnes a year and was the first supermarket to ditch plastic ‘bags for life’ in favour of paper bags, to use traditional paper bags for loose fruit and vegetables instead of plastic, and to introduce a refillable container service on its fish, meat and deli counters to reduce single-use packaging.

The move marks a key step for Podback, which recently made its recycling bags available online via Coffee Supplies Direct.

For further information please visit www.morrisons.com or www.podback.org.