Film fans in Edinburgh can now enjoy the latest releases in the ultimate comfort with the arrival of Vue’s signature Ultra Lux seat at its Ocean Terminal venue.
The Ultra Lux is the best seat in the screen and is available for Ocean Terminal customers to experience from 7 November.
To mark its arrival, Vue has worked with The Flash Pack to create a bespoke video booth for customers, to give a taster of the immersive experience they can expect from watching a film in an Ultra Lux seat.
Customers visiting Ocean Terminal on 7 and 8 November tried out the special 360 video booth which was located within the foyer, and took a 360 video of customers sitting in the luxurious seat.
112 Ultra Lux seats have been installed across Vue Ocean Terminal’s 12 screens.
Each seat provides the very best view of the screen and comes with a host of premium features including an extra-wide armrest and personal table for snacks and beverages, and a back and legs which recline independently, allowing customers to find the most relaxing viewing position possible.
Speaking ahead of the launch, Ian Chester, General Manager at Vue Ocean Terminal, said: “We have invested in bringing Vue’s best seating option to Ocean Terminal and look forward to unveiling it to customers from 7 November. It is truly the best way to immerse yourself in a film and to have the most comfortable experience.
“The interactive video booth is a fantastic opportunity to test out the Ultra Lux and have a fun video to keep and share on social media, which will be emailed to each customer who visits the booth.”
Tickets for Ocean Terminal can be booked online by visiting myvue.com.