Tag: lager

Award-winning beer is only a click away at this year’s Royal Edinburgh Military Tattoo

The Royal Edinburgh Military Tattoo audiences are being invited to get their nights started with Innis & Gunn and order their drinks ahead of time to enjoy on the Edinburgh Castle Esplanade.  

The new drinks order platform, edintattoodrinks.co.uk, allows ticket holders to pre-order drinks for their chosen Show date right up until 10pm the night before. On arrival, customers can then make their way to a large pre-order bar at the venue to collect their drink with ease, avoid the queues and take their seat for an unforgettable night of entertainment.   

Innis & Gunn is the Tattoo’s first ever presenting partner and means that audiences can sit back and enjoy the world class performances from military and cultural acts while enjoying world-class, award-winning beer from the Edinburgh-based brewer. 

Drinks on offer as part of the partnership include Innis & Gunn’s ‘The Original’, a single malt whisky cask matured Scottish beer, and Scotland’s number one craft beer, ‘Innis & Gunn Lager’, brewed with naked golden oats for smoothness and refreshment. Innis & Gunn’s bars will also offer Pickering’s’ Gin & Tonic, red wine, white wine, Prosecco, and soft drinks alongside their premium beers.  

Buster Howes, Chief Executive of The Royal Edinburgh Military Tattoo, said: “We’re constantly innovating and searching for ways to improve what’s already a world-class spectacular, and we believe this partnership with Innis & Gunn will enhance our customer’s experience. 

“The Tattoo and Innis & Gunn are two Edinburgh institutions that are loved across the world and I’m excited for them to come together seamlessly on the Edinburgh Castle Esplanade.” 

In addition to the recommended pre-order and collect service, Innis & Gunn’s bars will also be available across the venue before the Show starts to ensure no attendees go thirsty. 

Dougal Gunn Sharp, Founder and Master Brewer of Innis & Gunn, added: “Our partnership enables guests to enjoy Innis & Gunn beers for the first time during what is sure to be an incredible Show. Beat the queues by pre-ordering yours today”.  

The Royal Edinburgh Military Tattoo will make its return this 5-27 August, with its Voices Show which celebrates expression and the power of connection through spoken word, song, music, and dance, which are languages common to all. 

Over 900 performers from across the globe will take part in in this year’s Tattoo, bringing with them incredible music, dance, and performance talents. There will be cultural showcases and musical presentations by performers from Mexico, The United States, Switzerland, Germany, Canada, Australia, and New Zealand along with homegrown talent from the UK. Military acts will continue to play a central role in the performance, with the Army confirmed as the lead service this year. 

Founded in Edinburgh in 2003 with the creation of its unique single malt whisky cask matured beer, ‘The Original’, Innis & Gunn has grown to become one of the biggest independent brewers in the UK and exports to over 30 countries across the world. 

Tickets are on still on sale for this year’s Tattoo and can be purchased at edintattoo.co.uk/tickets or on the phone on 0131 225 1188. 

Waving goodbye to alcohol this January? Say hello to Heineken 0.0

And now the nation’s favourite alcohol free beer is available on draught too …

While we can’t predict exactly what the first month of 2022 will look like, we can be certain that plenty of people will be making positive lifestyle changes … enter Dry January.

For those who decide to go on the wagon for January, there’s no better-tasting alcohol-free beer to see them through than the nation’s favourite, Heineken 0.0. Regularly described as one of the best tasting beers on the market, alcohol or no alcohol, Heineken 0.0 bottles and cans (330ml) contain 69 calories providing a great choice for those looking to moderate.

Heineken 0.0 is made with the same quality ingredients as its alcoholic original, boasting the familiar and characteristic fruity notes of the 5% ABV Heineken Original, the only difference being that 0.0 is without the alcohol.

The non-alcoholic beverage is double brewed with a unique recipe and has its alcohol content carefully removed to enable and empower consumers with choice, and options, to be able to moderate as part of a balanced lifestyle, whilst being able to enjoy every beer moment. 

In addition, and what is a seminal moment for the British beer and pub industries, 2022 will see the rollout of Heineken 0.0 Draught, the first alcohol free draught beer to sit alongside regular beer taps in pubs utilising the existing cellar set up.

Heineken 0.0 Draught will be available in hundreds of UK pubs next year, and the development of the product has been a labour of love for the brewer. Since 2017 scores of beer experts from HEINEKEN innovation breweries in four countries have worked together under the stewardship of HEINEKEN Global Master Brewer Willem Van Waesberghe to bring Heineken 0.0 Draught to market. 

The Low and No beer category is growing at around 30 per cent year-on-year but the introduction of draught is expected to cause an explosion in value in the market – by 2025 it could be worth as much as £250 million.

Commenting on Heineken 0.0, Matt Saltzstein, Beer Unit Director said: “Heineken 0.0 allows people to enjoy a delicious beer on any occasion without ever having to compromise on flavour.

“For those that have committed to moderating their alcohol intake this January, or even going completely dry for the month, Heineken 0.0 means they can do so while still enjoying a refreshing and full-flavoured beer.

“In a month of saying no, alcohol-free Heineken 0.0 bottle and cans allows people to say yes.” 

Speaking on the launch of Heineken 0.0 Draught, Willem Van Waesberghe, said: “I’m incredibly proud of what we’ve achieved here. Once again, we’re leading the way when it comes to innovating and moving the beer category forward.

“Without a doubt, the best way to enjoy a beer is a freshly poured pint in a pub and Heineken 0.0 Draught is going to play a big part in changing the way people drink.

“For me and my team, one of the primary areas of focus, as always, is taste. The Draught beer tastes great, it’s the distinctive famous Heineken flavour, and it has all the sensory aspects beer drinkers look for – a mouth-watering aroma, bright white head and lively carbonation”. 

Heineken 0.0% is available in a 4 and 12 pack of 330ml bottles, and a 6 pack of 330ml cans in major supermarkets and convenience stores.