Tag: Heineken 0.0

Waving goodbye to alcohol this January? Say hello to Heineken 0.0

And now the nation’s favourite alcohol free beer is available on draught too …

While we can’t predict exactly what the first month of 2022 will look like, we can be certain that plenty of people will be making positive lifestyle changes … enter Dry January.

For those who decide to go on the wagon for January, there’s no better-tasting alcohol-free beer to see them through than the nation’s favourite, Heineken 0.0. Regularly described as one of the best tasting beers on the market, alcohol or no alcohol, Heineken 0.0 bottles and cans (330ml) contain 69 calories providing a great choice for those looking to moderate.

Heineken 0.0 is made with the same quality ingredients as its alcoholic original, boasting the familiar and characteristic fruity notes of the 5% ABV Heineken Original, the only difference being that 0.0 is without the alcohol.

The non-alcoholic beverage is double brewed with a unique recipe and has its alcohol content carefully removed to enable and empower consumers with choice, and options, to be able to moderate as part of a balanced lifestyle, whilst being able to enjoy every beer moment. 

In addition, and what is a seminal moment for the British beer and pub industries, 2022 will see the rollout of Heineken 0.0 Draught, the first alcohol free draught beer to sit alongside regular beer taps in pubs utilising the existing cellar set up.

Heineken 0.0 Draught will be available in hundreds of UK pubs next year, and the development of the product has been a labour of love for the brewer. Since 2017 scores of beer experts from HEINEKEN innovation breweries in four countries have worked together under the stewardship of HEINEKEN Global Master Brewer Willem Van Waesberghe to bring Heineken 0.0 Draught to market. 

The Low and No beer category is growing at around 30 per cent year-on-year but the introduction of draught is expected to cause an explosion in value in the market – by 2025 it could be worth as much as £250 million.

Commenting on Heineken 0.0, Matt Saltzstein, Beer Unit Director said: “Heineken 0.0 allows people to enjoy a delicious beer on any occasion without ever having to compromise on flavour.

“For those that have committed to moderating their alcohol intake this January, or even going completely dry for the month, Heineken 0.0 means they can do so while still enjoying a refreshing and full-flavoured beer.

“In a month of saying no, alcohol-free Heineken 0.0 bottle and cans allows people to say yes.” 

Speaking on the launch of Heineken 0.0 Draught, Willem Van Waesberghe, said: “I’m incredibly proud of what we’ve achieved here. Once again, we’re leading the way when it comes to innovating and moving the beer category forward.

“Without a doubt, the best way to enjoy a beer is a freshly poured pint in a pub and Heineken 0.0 Draught is going to play a big part in changing the way people drink.

“For me and my team, one of the primary areas of focus, as always, is taste. The Draught beer tastes great, it’s the distinctive famous Heineken flavour, and it has all the sensory aspects beer drinkers look for – a mouth-watering aroma, bright white head and lively carbonation”. 

Heineken 0.0% is available in a 4 and 12 pack of 330ml bottles, and a 6 pack of 330ml cans in major supermarkets and convenience stores.

A Pint at a Height!

Scottish comedian Eleanor Morton staffs bar on a cherry picker and delivers alcohol-free beer through home workers’ windows in Edinburgh

  • One year on from the working from home order, Heineken 0.0 is rewarding home working Britons with a well-earned pi1nt of Heineken 0.0… through their windows
  • The world’s first example of window service has been staffed for a period of time in Edinburgh today by comedian, actor and writer Eleanor Morton
  • The Fringe hit follows Sophie Ellis-Bextor, indie rock singer Phil Etheridge and drag queen Divina de Campo who staffed the ‘Wind0.0w Service’ bar earlier this month in London, Birmingham and Manchester

It has been a year since the nation began working from home and millions have been staring at the same four walls ever since.

So, to break up the drudgery of WFH and make for a more memorable nine to five, Heineken has put a bar on the end of a cherry picker and is delivering complimentary alcohol-free Heineken 0.0 beer to people through their windows.

Welcome to the world’s first ‘Wind0.0w Service’, which today came to Edinburgh.

Picture the scene: a home worker is sat in their spare bedroom turned makeshift home office, on yet another video call, when there’s a knock at the window. In place of the normal view outside there’s now a bar suspended in the sky from the arm of a cherry picker, staffed by a celebrity bartender pouring a fresh pint of draught Heineken 0.0.

And who better to staff the cherry picker bar in Edinburgh today and bring a smile to people’s faces than highly talented comedian, actor and writer Eleanor Morton?

Morton is the last famous face to pick up the cherry picker bartending baton. Earlier this month Heineken 0.0 was delivered to people’s windows by lockdown disco hero Sophie Ellis-Bextor (London, 1st April), The Twang frontman Phil Etheridge (Birmingham, 6th April) and drag queen Divina de Campo (Manchester, 7th April).

Eleanor Morton said: “A cherry picker on a bar delivering pints through people’s windows is something I would likely joke about happening in one of my comedy sketches, but today it becomes a reality as I find myself actually staffing this bar in my hometown!

“I’m very excited to bring this new service to people working from home, giving them a beer break they deserve after a tough year.”

Matt Saltzstein, Beer Unit Director at Heineken commented: “Heineken 0.0 is all about saying ‘now you can’. Now you can enjoy a beer break while working from home with a tasty alcohol-free option.

“We wanted to bring this message to home workers in a memorable way – and attaching a bar to the end of a cherry picker to create the first ever window service certainly fits the bill. With alcohol-free drinks more popular than ever we can’t wait to put smiles on people’s faces and 0.0 beers in their hands, through their windows!”