1 in 10 men think the menopause has no symptoms

Statement-making menopause board game launched to break the stigma

  • Intimate wellness brand INTIMINA has released Menopause: The Board Game, using play to raise awareness of the 40+ symptoms of the menopause
  • The game follows a study pointing to a clear lack of knowledge about the menopause – with one in 10 adults not knowing what the menopause entails
  • 13% of men think the menopause has no symptoms at all
  • INTIMINA has partnered with menopause wellbeing organisation, PositivePause to use the board game in workplace menopause training sessions
  • A limited initial batch will also be available directly. To register interest, email intimina@thisicow.com 

Forget about solving ‘whodunnit’ in the billiard room or playing at being a property tycoon. This year’s must-play – and possibly most important – board game is all about the menopause. That’s right, for the first time, the more than 40 symptoms of menopause have become the basis of a unique and thought-provoking board game. 

Menopause: The Board Game is launching to coincide with World Menopause Day (18th October) and was created by intimate wellness brand INTIMINA alongside gynaecology specialist GP Dr Susanna Unsworth to raise much-needed awareness of the menopause and tackle the taboo that surrounds it.

Appropriate for all ages, the board game will see players race from start to finish answering questions about the menopause along the way. Using uterus-shaped tokens, players will take it in turns to move across the game board – which resembles the changes in oestrogen levels during the menopause. Question cards will quiz players on the many and varied symptoms, with answers and explanations to help people learn as they play.

The board game comes as new research reveals more than one in 10 (12%) adults say they aren’t confident they know what the menopause is. This figure jumps to almost a fifth (17%) when looking specifically at men. What’s more, more than a third (34%) of people asked said they were unsure they knew what perimenopause is or what it entails.

INTIMINA’s research also showed the number of symptoms associated with the menopause is vastly underestimated. On average, respondents said there were 11 symptoms of the menopause, but the reality is there are more than 40. Worryingly, more than one in 10 (13%) men polled didn’t know the menopause had any symptoms at all. 

The startling lack of knowledge about the menopause is also behind a quarter (25%) of those surveyed believing that people are actually given medication to dissolve unused eggs once menopausal. One in seven (14%) also think you can’t have sex whilst going through the menopause. 

It is well-documented that people experiencing menopause need more support in the workplace. And over two thirds (68%) of those surveyed by INTIMINA agree that people should receive menopause sensitivity and awareness training at work.

With this in mind, INTIMINA has partnered, on the launch of its board game, with Positive Pause who provide no-nonsense information on their free to access menopause platform and deliver dynamic, online workplace training sessions. PositivePause will be using Menopause: The Board Game in upcoming training sessions and events. 

Justine Pescher, spokesperson for INTIMINA comments: “The menopause is something that affects around half the population, yet there isn’t enough education and open dialogue surrounding it which leads to misinformation and a lack of sensitivity for those going through it.

“Our research showed only 13% are taught about it at school and it’s widely agreed that it should be a topic discussed as part of workplace training. That’s why we’ve crated Menopause: The Board Game, a game that not only teaches players about the menopause but also encourages conversations in normal, everyday settings.”

Gynaecology Specialist for INTIMINA, Dr Susanna Unsworth, adds: “It’s clear there is a lot of misunderstanding when it comes to the menopause and its symptoms, amongst both men and women.

“I’m delighted that INTIMINA created Menopause: The Board Game as a tool to raise awareness and knowledge about a staggeringly overlooked and misunderstood process. I look forward to seeing it kick-start conversations this World Menopause Day and beyond.”

Ann Stephens, co-founder of PositivePause says: All women and some members of the trans and non-binary community are guaranteed to go through menopause yet most lack basic awareness of the signs and symptoms.

“Many fail to join the dots as they begin to experience the impact of fluctuating hormones in perimenopause. Opening up the conversation brings menopause out of the shadows. By normalising what is all too often perceived as a negative process, it can be turned into a positive.

“The better informed we all are, the better it is for everyone, benefiting women’s health, relationships, and employment. As we like to say, ‘menopause is not about the time of the month, it’s about having the time of your life!’. 

Menopause: The Board Game is a genius concept for getting the topic of menopause into the workplace, making it positive, interactive, educational and a lot less scary.”

INTIMINA is also offering 15% off its Kegel exerciser, KegelSmart for Menopause Week (from 17th October to 23rd October). Hormonal changes during the menopause can impact pelvic floor, and Kegel exercises can help strengthen it, leading to improved bladder control, vaginal tightness, and sexual sensations.

In addition to board games distributed to PositivePause, a limited initial batch will be available from INTIMINA. To register interest please email intimina@thisiscow.com 

New research shows Brits are switching to sustainable period products this World Earth Day

Many traditional plastic-based hygiene products take over 500 years to decompose. On average, a person uses 12,000 disposable sanitary products in their lifetime, and 20 billion menstrual products end up in landfills each year – but people are starting to make a change.

People around the world are changing their menstrual hygiene habits and switching to healthier and eco-friendly reusable products such as menstrual cups.

So, for this year’s World Earth Day (22nd April), intimate health brand INTIMINA has conducted a survey to find out how aware people are of their ecological contribution when it comes to menstrual products, and even though 67% of those surveyed are unaware of the average number of disposable menstrual products people use in their lifetime, the results reveal that more and more people are jumping on the bandwagon of sustainability when it comes to managing their periods. 

The research found that 72% of respondents said they consider their lifestyle sustainable, meaning that they try to make choices that aim to reduce their individual and collective environmental impact. When purchasing and using menstrual products such as pads and tampons, nearly three out of five (59%) respondents consider the effects on the environment and the amount of menstrual waste these products represent.

What’s more, 67% of those surveyed were unaware of the average number of disposable menstrual products people use in their lifetime. Still, 42% have tried eco-friendly menstrual products – with 63% switching to using a menstrual cup or a different reusable menstrual product.  

There are many reasons why menstrual cups are good for the environment and health and the survey shows that people are well aware of these benefits.

When asked to name reasons why they would be inclined to switch to a menstrual cup, people said:

  • 38% opted for them because they are reusable, giving people a chance to reduce their menstrual waste.
  • Nearly half (48%) said because it saves money as a menstrual cup can last up to ten years, which means enormous savings when compared to buying pads and tampons 
  • Two out of five people (39%) would choose a cup because it is hassle-free and can be worn for up to eight hours without emptying it, which provides a sense of comfort during menstruation. 
  • 38% believe menstrual cups are a healthy choice because they are made of medical-grade silicone, while most pads and tampons contain chemicals and plastic. 

Using a menstrual cup allows people to make a significant environmental difference, and to help people understand their menstrual waste production and its impact on the environment, INTIMINA has created the Greentimina Menstrual Waste Calculator.

This simple tool calculates the amount of waste a person produces by using disposable menstrual products during their lifetime. It also estimates how much money a person will spend on those products.

Danela Zagar from INTIMINA, the brand behind the research, comments: “When it comes to changing our daily habits for environmental benefits, changing personal menstruation management and switching to reusable products plays a crucial part.

“The numbers describing the waste attributed to disposable menstrual products can be overwhelming. 

“Still, with small steps and small decisions oriented towards purchasing eco-friendly products, each person can reduce their carbon footprint and make a difference in saving the planet.”

Eight-year-olds symbolise shocking EIGHT YEAR WAIT for endometriosis diagnosis in menstrual health campaign

Powerful film released by INTIMINA sees children give a voice to people that waited eight years or more for an endometriosis diagnosis

  • One in 10 women have endometriosis, but it takes an average of eight years to get a diagnosis.
  • Groundbreaking new film ‘The Wait’ sees eight-year-old children use their age to symbolise the eight-year delay and to tell the stories of British women who had the disease, yet felt like they were not being heard.
  • The film includes the story of Aisha Belsaria who suffered in pain for 15 years before she was correctly diagnosed.
  • Campaign created by INTIMINA to empower and inform people experiencing similar painful symptoms, who also feel unheard or ignored.

One in 10 women worldwide have endometriosis1, yet despite the seriousness of this disease, it takes an average of eight years just to get a diagnosis2. That’s eight long years of enduring terrible pain and the feeling of not being heard.

Today, to give a voice to those suffering from the condition, intimate wellness brand INTIMINA has released a powerful film that features eight-year-old children whose age symbolises the damning eight-year wait statistic – with each of the youngsters having been alive for as long as it takes to be diagnosed with endometriosis*.

Endometriosis is a long-term condition where tissue similar to the lining of the womb grows in other places, such as the ovaries and fallopian tubes. 

What’s more, with this devastating disease commonly starting in adolescence (and sometimes before) any of the eight-year-olds in the film – and across the world – could develop endometriosis in the near future and face the eight year delay themselves if nothing is done to shorten the time to a diagnosis.

In the film, the children speak the actual words of real adult women who spent years of their lives waiting and fighting for an endometriosis diagnosis. While the average wait for a diagnosis is eight years, several of the women that shared their stories experienced delays of much longer.

In one instance, it took a shocking 30 years for a woman to finally be told she had endometriosis. 

The film can be viewed here: https://www.youtube.com/watch?v=L6Rz9A6EyG8

Selected cases from UK-based women that faced ‘the wait’ and whose accounts are spoken by eight-year-old children in the film:

  • Katie Beales (waited nine years) “Waiting years for a diagnosis made me question my own sanity. At points, I started to believe that it was all in my head. I had so much ambition and this condition took so much away from me. The pain was so bad I couldn’t leave my bed, I would vomit and I couldn’t eat. I became a shell of myself. Endometriosis is lonely. It changed my identity.”
  • Nadine Lewis (waited 12 years): It took me five years to get my stage four diagnosis and a further seven years to be diagnosed with thoracic endometriosis. I often feel trapped inside my body which is constantly under attack. I have had countless A&E admissions, investigations and surgeries and been medically gaslighted. I had three diagnostic laparoscopies with no endometriosis removed. Endometriosis has affected my mental health, fertility, bowel and respiratory health. No one should have to go through this. It should not take this long to be taken seriously.”
  • Aisha Balesaria (waited 15 years): At 15 I had started experiencing dreadful pain during menstruation – pain which grew worse as the years went on. It was tremendously difficult waking up in pain and going to bed in pain and doing the same thing all over again the next day. The pain was so intense, it left me confined to my bed. At some points I felt I couldn’t carry on living with the excruciating pain. The pain I was experiencing was dismissed as ‘bad periods’. I felt completely helpless and hopeless. It was extremely challenging waiting for someone to believe me and over time my symptoms worsened. It would be many years later before I’d receive the correct diagnosis. I felt there was little empathy towards my suffering during the years I tried to get help, and my symptoms were downplayed nearly all of the time.”

INTIMINA created ‘The Wait’ film as part of its ongoing Seen + Heard period positivity campaign. 

Seen + Heard aims to increase the visibility of menstrual wellbeing across the world, normalise conversations about menstrual health, tackle stigma and bias and raise awareness of conditions like endometriosis – which see millions of people suffering in pain while their voices go unheard. 

The Wait follows ‘Period’: a collaboration in 2020 between INTIMINA and Pantone that saw the creation of a shade of red emblematic of a healthy menstrual flow.

Marcella Zanchi, Spokesperson for INTIMINA, commented: “We hope this film, in which the age of the eight-year-olds symbolises the eight-year wait for a diagnosis, can create much-needed conversations about endometriosis and inspire change. Because it is unacceptable that people have to wait eight years just to get help. And it’s important to remember that is only an average: some people wait many more years, even decades of their lives in pain.

Ms Zanchi continued: “Endometriosis isn’t a rare disease – it affects one in every 10 women. That’s hundreds of millions of people across the world potentially suffering for years. The fact the eight-year statistic hasn’t changed in over a decade is further proof, if it were needed, that we must end the wait for those with endometriosis.

“As a global society we have to be more aware of endometriosis, more sympathetic towards those that have it, to speak up and do everything in our collective power to close the gender health gap and to break the taboos and biases that are not just attached to endometriosis, but to menstrual wellbeing in general.”

A UK All Party Parliamentary Group Endometriosis inquiry into the disease surveyed over 10,000 people with endometriosis and found that over half (58%) visited their GP more than 10 times after presenting symptoms, but still no diagnosis was made3.



Further commenting on reasons behind the eight-year wait, INTIMINA UK Expert Gynaecologist Dr Shree Datta said: “Healthcare professionals may assume painful periods are normal, if they are unclear on its severity and whether pain relief is required. 

“What’s more, it can be especially difficult examining young teenagers for endometriosis as the findings are not specific and the disease presents differently from person-to-person.

“As such it may take longer to refer people to the correct specialist for further investigation and treatment. From a patient perspective it can also be uncomfortable taking that first step and speaking to a doctor about issues such as pain during sex – or challenging to describe the symptoms they have.”

Shree continued: “The reasons behind the delay are wide-ranging, but nevertheless every possible action needs to be taken to drive down the wait time for people suffering with endometriosis, and education and awareness is vital to make a commitment to ensure this happens.”

To help people experiencing symptoms of endometriosis get the help they need sooner, Dr Shree Datta shares her advice. More information and resources can be found here: 

https://www.intimina.com/blog/talk-about-endometriosis/

  • It can be difficult to describe all of your symptoms and diagnose endometriosis as the symptoms vary, so keep a pain and symptom diary before you see your GP. Specifically, note down when you experience symptoms in relation to your periods, whether they are getting worse and how they affect your daily activities.
  • A referral to a Gynaecologist may also help explore your symptoms further – by requesting an ultrasound, for example. With this information, discussing the risks and benefits of medication and an operation may help you to decide what’s right to you. 
  • It may be worth trying to treat your symptoms initially with simple measures such as heat, gentle exercise, pain relief or hormonal medication, before considering more invasive options such as surgery.
  • Common symptoms which suggest endometriosis include cyclical pelvic pain, pain on intercourse or pain leading up to and during your periods. You may also experience a change in bowel habits, tiredness and difficulty conceiving, so seek medical advice early. 
  • Think about your diet – there is some evidence which suggests that drinking lots of alcohol and eating lots of red meat can increase some of the symptoms of endometriosis, such as painful periods. Fish oil supplements and Vitamin B12 can help endometriosis associated pain. A healthy balanced lifestyle with regular sleep patterns may also influence your symptoms.
  • If you’re thinking about getting pregnant and you are known to have endometriosis, consult a Gynaecologist early. Start taking pregnancy supplements three months before you wish to conceive and make sure you have sex regularly when trying to conceive. Most people have no problems conceiving, but it’s worth seeking expert help early. 

For those looking to find out more about endometriosis or get support, please visit:

www.endometriosis-uk.org