Girls from eleven Edinburgh and East Lothian schools are battling it out with rivals from across Scotland in a contest to prove they can be the next stars of the investment industry.
The students are among over 70 teams from 48 schools taking part in the Growing Future Assets Competition, designed to nurture a future generation of female investment experts.
The contest, which aims to introduce senior girls to the world of investment and its range of careers, sees the teenagers vying to spot the next big investment opportunity. And it has ignited fierce competition this year with entries up by 300%.
Those taking part include teams from: Balerno Community, Craigmount, Craigroyston Community, Holy Rood RC and Forrester High Schools plus independent schools George Heriots, George Watson’s College, Edinburgh and Loretto School in Musselburgh; Knox Academy, Haddington and North Berwick and Preston Lodge High Schools in East Lothian.
The soaring popularity of the contest is down to the enthusiasm of the teenagers, willingness of teachers to embrace extra-curricular activities and outstanding support from investment management professionals who are helping to mentor the schoolgirls.
Financial educators Future Asset are challenging a total of 320 girls, divided into teams of 13-18-year-olds to research, analyse and pitch a company they think will be a great long-term investment.
The youngsters are paired with a mentor from an investment company to provide advice, inspiration and career insights and have the chance to attend online masterclasses as they develop an understanding that good investing focuses on a company’s long-term prospects, profits and sustainability.
This year more than 80 investment mentors from 28 firms have stepped up to counsel the young women.
Ashley-Jane Kyle, CFA, Investment Analyst at Walter Scott & Partners Limited and Investment Mentor for the competition says: “Not only have I thoroughly enjoyed being an Investment Mentor as part of the competition, but I have also been so impressed with the students’ enthusiasm and effort put in to their investment reports and pitches.
“I think this is a great way to break the barrier that often puts girls off from considering investment management as a career as it allows them to experience in quite a real way what it’s like to research and invest in businesses. It also gives them an opportunity to develop valuable skills which they will be able to use throughout their careers.”
Experts from journalism and business are also advising the teenagers: Executive and Voice Coach Susan Room is helping to boost their skills and confidence with online masterclasses in Mindset, Body Language, Speech and Voice, while author, broadcaster and financial journalist Iona Bain, who launched the contest in September, is on hand to explain how they can invest their way to a better future.
Now in its third year, the competition features a senior contest for years S5 and S6 and a junior challenge for S3 and S4. The teams of three to six girls will present their case in a research report and three-minute elevator pitch by November 30. The top teams will then deliver an extended pitch to judges at the final in March next year.
At stake is: £1000 for the winning senior school and £200-worth of vouchers of the students’ choice for each team member; £800 for the best junior school and £150-worth of vouchers each. Senior and junior runners-up receive £500 and £100 of vouchers and £400 and £75 of vouchers, respectively.
Helen Bradley, Future Asset programme manager, says: “We are overwhelmed by the enthusiasm shown by the schools, the teachers and all the investment experts who have come forward to mentor the teams.
“We weren’t sure what the response would be from schools then at the beginning of September, when the competition launched, we just watched in amazement at the huge influx of registrations. We put out a call for additional mentors and that was answered enthusiastically by experts already in the industry.
“We’re also hugely impressed by the commitment shown by teachers who have really responded to this extra-curricular opportunity for their students – especially when they have already faced such a difficult period and increase in their own workload over the last 18 months.”
Future Asset believes that being female should never be seen as a barrier to progressing in a chosen career.
Their goal is to enable girls in the senior phase of high school to learn how investment can change the world for the better, gain valuable, transferable skills and consider the benefits of possible future careers.
They organise conferences and workshops for girls across Scotland.
For more information visit https://www.futureasset.org.uk/