Hearts and Save the Children partnership is ‘the perfect match’

‘I’ve been involved in some important signings in my time at Hearts, but this is perhaps the most significant’ – Hearts Director of Football Craig Levein.

perfect match

Hearts will wear the Save the Children name on their kit for the next three years after agreeing a partnership with the international charity.  Announcing the agreement – the first of it’s kind in British football – club owner Ann Budge said  the new partnership is a ‘win-win-win’ for everyone involved.

The deal, which was made possible by an anonymous group of ‘big-hearted’ philanthropists, will see a seven-figure sum shared between Hearts and Save the Children. The Gorgie club’s own charity Big Hearts will also receive a donation to support their work in the local community.

Thanking those mystery supporters, Ann Budge said: “Through their enormous generosity they have agreed to provide funds at a level which more than removes the need for a commercial shirt sponsor.”

The Hearts owner told HeartsTV:  “It’s been an amazing few weeks. A few days ago we were celebrating what we had achieved on the field, and now we’re celebrating what we’ve achieved – or at least one of the achievements -, off the field.

“It’s not a commercial sponsor that we have on our shirts, but we’ve achieved terms through this agreement that more than equate to that. So we have lost nothing by having no commercial sponsor and gained everything, in my view.

“Its very pleasing to hear that reaction to the partnership has been overwhelmingly positive. I personally can’t see any downside to this; I think it’s a win-win-win for everybody. I’m delighted that the fans are happy.”

Director of Football Craig Levein added: “It’s amazing, isn’t it? I’ve been involved in some important signings in my time at Hearts, but this is perhaps the most significant.

“It’s such a great match, a perfect match as they’re saying. It’s such a good story and pretty much in line with things that are coming out of the club just now, since Ann’s taken over. I’m really proud to be part of it.”

Spanish giants Barcelona have a sponsorship deal with Unicef (United Nations Children’s Fund) (Unicef) until 2016 but Hearts’ shirt deal with a charity partner is the first of it’s kind in British football.  News of the agreement has been warmly welcomed across Scottish football and it’s now likely that, like Hearts adoption of the Living Wage, other clubs will try to follow Hearts lead.

SPFL Chief Executive Neil Doncaster said: “Heart of Midlothian is to be congratulated on their sporting success this season; and also on this exciting new partnership, which will bring welcome additional funds into the Scottish game‎ as well as to the most worthy of causes.”

A Scottish FA spokesperson added: “We commend Heart of Midlothian for today’s announcement, which demonstrates the strength and value of Scottish football in helping to tackle society’s inequalities, especially among vulnerable groups. Such innovative thinking and partnership also plays a significant part in reinforcing the reputation of the national sport in Scotland.”

 

Living wage: there's nae other team to compare to the Hearts!

tynecastle

Heart of Midlothian have scored with anti-poverty campaigners after the Gorgie team became the first football club in Scotland to pay all staff the living wage.

The decision will see all club employees paid at least £7.85 per hour – £1.35 more than the national minimum wage.

Hearts currently top their league by a wide margin and a return to the top flight at the first time of asking looks inevitable. Off the park, the club is doing things right too – and with their profile sky high it’s hoped that where Hearts lead, others will follow.

The Scottish Living Wage Accreditation Initiative was launched in April to provides support and advice to organisations. It’s delivered by The Poverty Alliance, and director Peter Kelly has welcomed Hearts’ initiative. He said: “Almost two in three children in poverty in Scotland live in a household where someone works, and the living wage is a vital tool in lifting people out of in work poverty.

“Football clubs have an important role in communities across Scotland. With thousands of people turning out every week to support their local clubs, they can play an important leadership role, not only for fans but for the businesses they work with.

“I hope that more clubs will follow Heart of Midlothian’s example but not only giving their staff a pay rise this Christmas, but by showing real leadership on this issue on and off the pitch.”

A Heart of Midlothian spokesperson said the move was in keeping with the club’s values. “Heart of Midlothian Football Club is delighted to be given accreditation to become a living wage employer.

“The club feels that implementing the living wage is entirely in keeping with the values that we hold dear as Edinburgh’s oldest football club. Since revealing our intention to implement the living wage the club has received widespread backing from both our supporters and sponsors.”

More than 70 employers are now accredited as paying the living wage, but there’s a long way to go – in Scotland, it’s estimated that at least 414,000 workers are currently paid below the living wage.

 

Edinburgh ready to remember

Edinburgh will join the rest of the world in observing Remembrance Day on Sunday – a commemoration of the sacrifices of members of the armed forces and of civilians in times of war.

Two minutes’ silence will be marked on the 11th hour of the 11th day of the 11th month – a date which marks the anniversary of the ending of the First World War in 1918.

Scotland’s national remembrance ceremony will take place at the Stone of Remembrance on the Royal Mile. In attendance will be the Rt Hon Donald Wilson, Lord Lieutenant and Lord Provost of the City of Edinburgh, the Rt Hon Alex Salmond MSP, First Minister of Scotland and the Rt Hon Michael Moore MP, Secretary of State for Scotland.

Lord Provost Donald Wilson said: “On Remembrance Sunday, people the length and breadth of Britain will pay tribute to all those who have fought and died – and who continue to do so – in order to keep this country safe.

“Whether it’s by attending a Remembrance Service or Parade, or simply by taking a moment of quiet reflection, we can all show our gratitude and appreciation for the enormous sacrifices being made every day on our behalf by so many courageous men and women.”

Some of the Remembrance services and parades taking place across the city on Sunday include:

Royal British Legion Remembrance Day parade

When? 10am

Where? Meeting in St Giles Street

Details: The parade will head eastward to the Stone of Remembrance at the City Chambers where they will be met by civic dignitaries and representatives of various public bodies for the Act of Remembrance and a wreath laying ceremony. This will be followed by a service in St Giles Cathedral.

Corstorphine Remembrance Day service

When? 10am

Where? Close to the War Memorial at Corstorphine Kirk, Kirk Loan

Davidson’s Mains Remembrance service and parade

When? 12.30pm

Where? East Barnton Gardens, near to Cramond Road South)Details: The parade will move towards the War Memorial situated in ‘The Green’, where the Remembrance Service will take place.

Heart of Midlothian Remembrance Day service

When? 10.30am

Where? Grosvenor Street, from the junction at West Maitland Street

Details: Wreaths will be laid at Grosvenor Street (and later moved to Haymarket Junction). The Salvation Army Band will then march from Caledonian Place and Dalry Road to Grosvenor Street, where a one-minute silence will be observed.